How do you develop interesting campaigns? For our company (All Points Digital), everything starts with understanding our client’s business. We do a discovery process of our client’s business, by going through their entire business process from A-Z (not just the marketing component). By understanding the process, budgets, profit margins and pain points we
Many are concerned about the police and public relations. We asked some PR pros what police can do to improve their reputations. Many organizations, including the National Police Association are fixated on improving the lives – and reputations – of police departments nationwide. Andrew Blum, a crisis PR pro with
It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later in the week, he resigned (again), this time personally and, apparently, officially. The resignation comes as
Back in 2017, a student at Waterford School, an elite private school in Utah, a went to officials alleging an off-campus sexual assault. Then, according to the student, “administrators held a meeting with the rest of her class” in which they “shared details of the allegations” before refusing to help
Many things happening – and many PR predictions experts. As an industry expert and business owner, Caitlin Copple Masingill is the founder and President of Full Swing PR, and shares how her company has thrived, even during the pandemic, “The pandemic has brought home that public relations benefit greatly from being
We asked marketing executives what the future of public relations is, and here are the answers we got: Cat Nilsson of onePRgroup said, “Public Relations has always been vital for businesses in order to increase brand awareness and their credibility with their target audience, and because of the inherent purpose
When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR? This question is the embodiment of the change that PR has faced in the 21st century, thanks to the evolution of the field of digital marketing. Some of the
Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different in nature, they have been handled well, but not before causing some damage to Nike’s stock.
Expanding paid digital practice, mergers, and acquisitions, reducing the number of employees and sealing major deals with international companies. These are some of the shifts currently experienced in the marketing space, making a huge impact on the services offered by influencer marketing agencies and brands. Spurt in revenues is also
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case of unpaid versus paid, credible versus skeptical, earned versus purchased. Advertising is hardly filling, and public
PR Perspectives is Everything-PR’s opinion and commentary section — featuring analytical takes on industry shifts, leadership commentary, agency criticism, structural arguments about where the practice of public relations is heading, and the kinds of pointed perspectives that traditional trade publications avoid. Coverage includes commentary on AI’s restructuring of PR, agency consolidation, the integration of marketing and earned media, and the operating models that work versus those that don’t.
What is the difference between PR Perspectives and PR Insights? PR Insights covers analytical frameworks and strategy. PR Perspectives is opinion and commentary — pointed takes on industry direction, agency behavior, leadership choices, and the structural decisions shaping the practice. Insights teaches; Perspectives argues.
Who writes PR Perspectives commentary? Commentary is contributed by Everything-PR editorial staff, 5W Public Relations leadership, and outside practitioners whose perspectives merit publication. Editorial reserves the right to publish dissenting views and rebuttals to its own coverage.
Can I submit a PR opinion piece or guest column? Yes. Send pitches and drafts to info@everything-pr.com. Editorial selection prioritizes specific, well-argued positions over generic industry observations. Pieces with named examples, original data, and clearly stated conclusions are evaluated favorably.
Why does Everything-PR publish strong opinions? Most PR trade coverage is press-release-driven, sponsored, or carefully neutral to avoid offending agencies and clients. The category is poorly served by that approach. Strong opinions, supported by evidence and willing to name names, produce better thinking and better outcomes than safe coverage.
How does Everything-PR balance editorial independence with 5WPR ownership? Everything-PR is operated by 5W Public Relations but maintains editorial independence on coverage, opinion, and criticism — including coverage of competitors, criticism of industry practices 5WPR also engages in, and commentary that conflicts with 5WPR client interests. Editorial that cannot survive that test does not get published.
What kind of commentary appears in PR Perspectives? Recent perspectives include analysis of AI’s restructuring of agency economics, criticism of impression-based measurement, the integration of marketing and earned media, the consolidation of mid-market agencies, and the structural advantages of independent firms over holding-company networks.
How is PR commentary different from PR analysis? Analysis describes what is happening and why. Commentary takes a position on whether it should be happening, who is responsible, and what the right response is. Both have a place; commentary is what drives industry conversation.
