Over the past few years, some brands have seen diminishing returns at the massive Austin, Texas based festival of spectacle known as South By Southwest (SXSW). But not everyone. In recent years, some brands have used SXSW as a springboard to major earned media opportunities. This past year some of the biggest winners included companies […]
Gillette recently released a marketing campaign to address the #MeToo movement and vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man’. The company released an ad, putting a new spin on its famous tagline, ‘the best a man can get’. The ad campaign has been met with mixed […]
The site lacks nothing in beautiful imagery, but aside a wonderful portfolio interactive, nothing that implies digital world engagement exists. We have raised the question; “How can huge firms claim to be in the Web community without a true engagement?”, to which only a few have responded. My new question is; “Why even bother or waste resources if a facade is all there is?”
Jason Silva, star of the Emmy winning series The Current, talks about his documentary “Turning Into Gods.” This dynamic, intelligent, and enthusiastic visionary presents a hopeful reality for people in the 21st Century. But, does the march of science, humankind’s age old quest for the unknown, necessarily need to mutually exclude God? These and other questions are probed in this exclusive interview with one of technology’s great thinkers.
Icy cold as a scalpel, one paragraph that reads like; “If we want to, we will engage the Web too.” The one glimmer of hope I mentioned is their latest StudioAPCO, which is under construction. It occurs to me that this is a reluctant interjection of technology to at least compete with some of the other “power” broker agencies. I feel it is a half hearted and late attempt.
Cognito PR and Marketing expands, opening a new office in San Francisco to service technology and financial clients. The London based firm is an up and coming player on the communications scene. Offering a range services with a fully transparent tone, Cognito’s online brand, combined with its excellent track record, should prove very competitive for other players in the space. Only time will tell, but expansion in these tough economic times exhibits such strength.
Nobody talks about it, but it’s the most important question to answer when choosing a public relations profession: “Why should I hire them…and not someone else?” Everyone does that math, but few people are direct enough to tell you why they hired Someone Else … and not you. They just go with The Other Guy […]
Congratulations to Brad Zeifman and Lisette Sand-Freedman on their new baby girl born September 18th, weighing a petite 5 pounds and 12 ounces. The proud parents have named their beautiful new princess Chloe James Zeifman, who arrived at Weill Cornell Hospital about a month ahead of schedule. This is the picture shared by the proud […]