PR

The Role of PR in the Product Launch Cycle

2022-02-21 by EPR Staff
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In order to understand the role of PR in the product launch cycle, it is essential to first look at the main objectives of PR. Buzz creation – PR creates interest around a brand by creating buzz about its products and services. It builds a feeling that people are excited about product offerings. Visibility Improvement – It draws attention from the target audience. This helps break through the clutter and reach out to your audience Create Sentiment – PR creates positive sentiment around your offering, which is critical for building long-lasting relationships with your customers. How PR aids Product Launches... Read More >

Hidden Mystery behind PR

2022-02-12 by EPR Staff
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Public Relations has become an integral part of the world of any business today. While most companies in the past would only be concerned about the product they are selling and how to sell it more effectively, this is no longer the case, because things have changed a lot. Today, people are not only concerned about the quality of their products, but also about the quality of the services they provide. Public relations is meant to help brands build a strong and well-founded reputation. Its main goal is to increase the visibility of a particular brand, product, or service for... Read More >

Service design and product ideas

2021-12-10 by EPR Staff
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Service design and product ideas have a huge impact on how happy a customer or user is going to be. Hence, they also determine how successful a business is in the long term. With  information overloads prevalent these days, it is not easy to capture the attention of the audience. The audience is not too keen to be convinced. They want to be fascinated and swept off their feet. Things have to be done differently now. According to Smashing Magazine, ‘ Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for... Read More >

Improving PR Through SEO

2021-11-10 by EPR Staff
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] When companies look to increase their digital presence they tend to utilize digital PR and marketing strategies. For those strategies, businesses work with influencers, journalists, media outlets, and bloggers to send out their press releases and get high-quality backlinks, improve their SEO, and generate social media mentions.  With the help of digital PR specifically, companies can get more publicity online, generate positive customer reviews, communicate with journalists and customers effectively, and perhaps most importantly, get high-quality backlinks that generate more website traffic and ultimately, sales.  Digital PR strategies help businesses reach  target audiences by having the company featured on... Read More >

Digital PR Tips for Success

2021-11-09 by EPR Staff
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Using traditional PR strategies and combining them with contemporary resources that are based on data to boost PR campaigns and generate more exposure for a business constitutes the core of digital PR. However, before creating any sort of campaign, companies should have a clear understanding of what goals they want to achieve with the campaign itself.  There are plenty of beneficial digital PR strategies that companies can utilize to achieve success. However, establishing the intended goals and outcomes of a campaign should always be the first step. That’s because every PR strategy and tactic that’s going to be employed is... Read More >

Real Estate Companies and PR

2021-09-23 by EPR Staff
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Most professionals in the real estate industry already understand how important marketing a business is, because the housing market is already challenging industry. This is especially true for realtors who are just starting out and who are looking to improve their real estate sales. Additionally, because the entire market depends on a large number of different factors-- from interest rates to job growth to economic conditions-- it's not easy for real estate agencies or realtors to make a specific forecast for the future of the market. Nevertheless, realtors should have an understanding that their ultimate goal is to market themselves... Read More >

How to Kickstart your Business Launch with Public Relations

2021-06-29 by EPR Staff
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How a company initiates the first launching of its business can either make it successful or lead to its failure. But kickstarting it is the main challenge, as gaining the courage to convert ideas into solutions isn't easy. For a company to launch its business ideas successfully, it needs to incorporate public relations both into its marketing  and its image. So how can a company kickstart its business launch with public relations? Read on and find out more. Be Strategic and Think Big To kickstart your business launch, ensure the company's plans and ideas are big enough but still achievable.... Read More >

What’s the Difference Between Public Relations and Marketing?

2020-09-16 by EPR Staff

The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was simple. PR dealt with the news media and marketing handled advertising. PR people were charged with persuading the media to air and publish its press releases and portray a good reputation for a company or brand. Marketing produced and distributed flyers and ads in the newspaper, radio and television for the purpose of driving sales. Another difference was that marketing was usually a short term and... Read More >

What is PR?

2019-07-24 by EPR Staff

What is PR? This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote an idea, sell a product, garner support for a position, or gain recognition for accomplishments. But don’t just take my word for it; after a few thousand submissions, here’s what the Public Relations Society of America (PRSA) finally landed on as a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” At their core,... Read More >

Patrice Tanaka Embarks On A Pursuit of Joy

2019-02-06 by EPR Staff
Patrice Tanaka Embarks On A Lifetime Pursuit of Joy

Patrice Tanaka is no settler. Throughout a career spanning nearly four decades, Tanaka has solidified her reputation as a best-selling author, PR whiz and, above all, a person who believes that life is fully lived through pursuit of one’s passion. Tanaka is Japanese American, born in Hawaii and graduated from the University of Hawaii in 1974. Shortly after graduation, Tanaka moved to New York City, where she quickly immersed herself in the bustling world of public relations and journalism. One early career highlight includes leading a management buyback that led to the founding of PR firm PT&Co., which would later... Read More >

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