PR

How to Kickstart your Business Launch with Public Relations

2021-06-29 by JamesD
84414386 diverse group of smiling work colleagues high fiving each other while standing together in a bright

How a company initiates the first launching of its business can either make it successful or lead to its failure. But kickstarting it is the main challenge, as gaining the courage to convert ideas into solutions isn't easy. For a company to launch its business ideas successfully, it needs to incorporate public relations both into its marketing  and its image. So how can a company kickstart its business launch with public relations? Read on and find out more. Be Strategic and Think Big To kickstart your business launch, ensure the company's plans and ideas are big enough but still achievable.... Read More >

What’s the Difference Between Public Relations and Marketing?

2020-09-16 by Jade Minh

The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was simple. PR dealt with the news media and marketing handled advertising. PR people were charged with persuading the media to air and publish its press releases and portray a good reputation for a company or brand. Marketing produced and distributed flyers and ads in the newspaper, radio and television for the purpose of driving sales. Another difference was that marketing was usually a short term and... Read More >

What is PR?

2019-07-24 by Julio Juarez

What is PR? This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote an idea, sell a product, garner support for a position, or gain recognition for accomplishments. But don’t just take my word for it; after a few thousand submissions, here’s what the Public Relations Society of America (PRSA) finally landed on as a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” At their core,... Read More >

Patrice Tanaka Embarks On A Pursuit of Joy

2019-02-06 by Jade Minh
Patrice Tanaka Embarks On A Lifetime Pursuit of Joy

Patrice Tanaka is no settler. Throughout a career spanning nearly four decades, Tanaka has solidified her reputation as a best-selling author, PR whiz and, above all, a person who believes that life is fully lived through pursuit of one’s passion. Tanaka is Japanese American, born in Hawaii and graduated from the University of Hawaii in 1974. Shortly after graduation, Tanaka moved to New York City, where she quickly immersed herself in the bustling world of public relations and journalism. One early career highlight includes leading a management buyback that led to the founding of PR firm PT&Co., which would later... Read More >

How to be an innovative PR firm

2019-01-28 by Jim Crickell

How to be an innovative PR firm As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. Without innovation, growth and transformation are limited. As a result, businesses fall behind. So if you want to stay ahead of the game, here are a few tips on how to be a more innovative PR firm: Be flexible There’s a... Read More >

How to Get PR Coverage

2019-01-11 by Jim Crickell

Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your product or service and getting them to pay attention to you. This can sometimes seem daunting, especially in the current crowded media landscape, so here are a few ideas that can help you achieve your goal of getting PR coverage: Hire a Writer Get a content writer on your team or have access to one. If you’re not ready or don’t want to invest in someone... Read More >

Ohio’s Bitcoin Tax Payment Plan called a ‘PR stunt’

2019-01-04 by Jim Crickell

Ohio’s Bitcoin Tax Payment Plan called a ‘PR stunt’ The state of Ohio recently decided to allow businesses to pay taxes using cryptocurrencies. However, this move has been criticized as a “PR stunt”, with skeptics describing the move as impractical and unsustainable. A report by The Detroit Free Press stated that skeptics believed this would be an unsuitable method for tax payment due to the volatile price fluctuations of bitcoin and the lack of mass merchant adoption. “The Ohio announcement is mainly a PR stunt. There is not a particular advantage in paying your taxes with bitcoin today. The state... Read More >

Dolce & Gabbana’s Marketing Mishap

2018-12-03 by Ronn Torossian
Dolce & Gabbana’s Marketing Mishap

It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes videos of a Chinese model struggling to eat various Italian dishes with chopsticks. The ad was designed to promote a major fashion show in Shanghai, which has now been canceled. Chinese-French model Estelle Chen, who withdrew from the show, tagged Dolce and Gabbana on an... Read More >

Why are there More Women than Men in PR?

2018-12-03 by JamesD
Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it that more women work in PR than men? There actually has been some research done on this topic and here are the main takeaways. The media has a lot to do with the number of women in PR. Without a doubt, the media paints a... Read More >

Five Misconceptions About Public Relations

2018-11-29 by JamesD
Five Misconceptions About Public Relations

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your client a lot of unwanted grief along the road. While public relations is an important tool to increase a brand’s visibility, it is most effective when the client is informed about how it works. Here are five of the most common client misconceptions about PR:... Read More >

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