PR - Everything Public Relations

What is PR?

What is PR? This could be a very short article. Ultimately, PR is the business of persuasion. It is the process of trying to convince an audience outside your usual sphere of influence in order to promote an idea, sell a product, garner support for a position, or gain recognition for … [Read more...]

Patrice Tanaka Embarks On A Pursuit of Joy

Patrice Tanaka Embarks On A Lifetime Pursuit of Joy

Patrice Tanaka is no settler. Throughout a career spanning nearly four decades, Tanaka has solidified her reputation as a best-selling author, PR whiz and, above all, a person who believes that life is fully lived through pursuit of one’s passion. Tanaka is Japanese American, born in Hawaii and … [Read more...]

How to be an innovative PR firm

How to be an innovative PR firm As a PR firm, business innovation might not be at the top of your list, but it should be. As we head in 2019, there are probably a lot of things that your firm has in mind to achieve and improve. One of those things should be being a more innovative business. … [Read more...]

How to Get PR Coverage

Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your product or service and getting them to pay attention to you. This can sometimes seem daunting, … [Read more...]

Dolce & Gabbana’s Marketing Mishap

Dolce & Gabbana’s Marketing Mishap

It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The … [Read more...]

Why are there More Women than Men in PR?

Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This … [Read more...]

Five Misconceptions About Public Relations

Five Misconceptions About Public Relations

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your client a … [Read more...]