Press Release

YellowHeart is Revolutionizing the Ticketing Industry

2019-08-29 by Jade Minh
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YellowHeart is a made-in-NYC, blockchain ticketing platform powered by distributed ledger technology and built exclusively for the benefit of artists' fans.   Eliminating Scalpers And Getting Fans Good Seats Utilizing Blockchain The primary market is where tickets are sold for the first time with a price set by the event organizer, face value. The secondary market is where tickets are resold, often for a profit. Fans cannot get good seats on the primary market when they go on sale because scalpers steal them all using bots. The ticket industry is composed of a massive secondary market. These middlemen overcharge concert-goers, do not... Read More >


2019-02-08 by Jade Minh
morning brew coffee

Morning Brew, a free daily newsletter designed for young business professionals that takes five minutes or less to read, officially announced this week that its subscriber base has hit one million people. The company was founded in 2015 by former college classmates Alex Lieberman and Austin Rief. They’re now rapidly expanded, gaining more than 125,000 subscribers each month. The conversational, easy-to-read newsletter is directed at young business professionals who are increasingly turning to nontraditional forms of media to consume news. With limited time – and, quite frankly, limited desire – to thoroughly read traditional forms of media each day, young professionals... Read More >

The Leader in Luxury Awards: Society Award

2019-01-02 by Julio Juarez

Society Awards Specific Yet Specialized David Moritz, the CEO and founder of Society Awards created the company to ensure that the awards are compared to high end jewelry-Mysterious Beautiful and Sexy. He believed that these elements were not there in the design awards industry before the founding of Society Awards.  Society Awards is not a company that gives awards. The company manufactures well-known recognition articles and awards. David Moritz who grew up in Grove, Oklahoma and is now the chairman of New York City nightlife started the company in the year 2007. From its founding, the company has enjoyed a... Read More >

5W PR Announces Representation of Wendy Williams

2017-03-13 by Aaron Sarno
5W PR Announces Representation of Wendy Williams

5WPR, one of the 20 largest independently owned PR firms in the US, is pleased to announce the addition of Wendy Williams to its diverse roster of clients. Wendy Williams is a media mogul, actress, comedian, entrepreneur, designer, and New York Times best-selling author, who is best known for her long-running Daytime Emmy® nominated talk show, “The Wendy Williams Show.” “We are thrilled to be working with Wendy Williams and her team. As a force of creativity, the Wendy Williams brand is a pioneer, and we are excited to partner with her,” said Ronn Torossian, CEO of 5W Public Relations.... Read More >

Press Release Template: 3 Things to Include in Every PR Press Release

2015-10-21 by Richard D. Pace

Press releases are an important tool for any business when grabbing media attention, so it’s important not to mess them up. Every day, news agencies and reporters are flooded with press releases from everyone and anyone trying to get their cause or story noticed. To make yours stand out, make it easy to find and read, free of grammatical and spelling errors, and make sure the topic is relevant for the agency or reporter you're addressing. Make it professional and interesting so it catches the reporter's attention. A good press release leaves a reporter wanting to learn more about your... Read More >

Why Nonprofits Need Press Releases

2013-08-01 by Aaron Sarno
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Newspapers may be going out of business, but the online news site continues to draw traffic in droves. This is the main reason that press releases relating to nonprofit work are as relevant as ever. Since the press release, like the news, can be posted online, they not only draw media attention but also attract potential donors and volunteers to the nonprofit’s website. By having press releases out there for general consumption, you may even draw general reader attention to your cause, gaining new and valuable supporters. Marketing experts not only suggest that nonprofits publish press releases, but that they... Read More >

A Step-by-Step Guide to Publishing an Effective Press Release

2013-05-28 by Aaron Sarno

A low budget is no excuse for sloppy public relations. Thanks to the wealth of online resources and cost-effective wire services, even DIY PR campaigns have a solid chance of getting press coverage. Let’s take press releases, for instance. Even if you’re a PR newbie or small business, you can still get a fair share of media pickups and attention if you play your cards right. Below is a step-by-step guide to help you maximize your chances of getting the coveted media spotlight: Prior to writing Pick something newsworthy to write about This sounds obvious, but the fact is too... Read More >

How to Write the Epic (Pukka) Press Release

2013-05-22 by Almaz
pukka press release

Never mind that pukka means, literally, cooked. In this case it has a figurative translation. Read: fully formed, genuine, or very good. The pukka press release is a rare animal - endangered id you will. In theory, it has epic headlines, fresh news angles, quality quotes, all wrapped with an irresistible, commercially aligned message. It is not the press release by Ogilvy where Pandas were primates that made us wonder "WTF?", but the Pup-Peroni press release, with Reuters exclusive, and national broadcast coverage on MSNBC. The pukka press release is that special content that makes jurnos happy in the morning,... Read More >

5 Reasons Your Next Press Release Should Be Visual

2013-04-29 by Aaron Sarno

You have just 3 seconds to impress a journalist. That’s the average amount of time spent before they decide on whether to read or toss your press release. So how to make the most of that tiny window? Go visual. Having a graphic based press release not only helps you tell your news story better, but allows you to do it in a unique and personalised way. Here’s why it will work: 1. People are visual 65% of people are visual learners. By presenting your press release visually rather than text based, you have more chance of a journalist or... Read More >

7 Tools to Write the Perfect Press Release

2013-03-14 by Archie Obrien

Are you writing your own press releases? Do you believe in DIY? Then, when you start your journey, add all these secret weapons in your arsenal: a good headline analyzer, a professional keyword analysis tool, a good social-media-release-building application, and a few other tricks of the trade, to ensure great exposure for your news. If you write press releases in a delusional belief that the links you embed in their content bring you SEO advantages, stop right here. This is not for you. If you, however, are a small business, and need to save a buck or two on copyrighting... Read More >

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