Press Release

Why Nonprofits Need Press Releases

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Newspapers may be going out of business, but the online news site continues to draw traffic in droves. This is the main reason that press releases relating to nonprofit work are as relevant as ever. Since the press release, like the news, can be posted online, they not only draw media attention but … [Read more...]

How to Write the Epic (Pukka) Press Release

pukka press release

Never mind that pukka means, literally, cooked. In this case it has a figurative translation. Read: fully formed, genuine, or very good. The pukka press release is a rare animal - endangered id you will. In theory, it has epic headlines, fresh news angles, quality quotes, all wrapped with an … [Read more...]