Keyword selection tips for SEO

2022-08-07 by EPR Staff
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Businesses cannot afford to operate in the dark when it comes to keyword selection. When a business wants to build an audience from search engine traffic, they cannot make guesses. Some search engine visitors can be attracted by creating content even without a SEO strategy. Each post may not take a business to the first position on Google, but more can be gotten out of SEO with some effort. Given below are some tips to consider while using keywords to play up content. Relevance The keywords should match the products, services, and the target audience of a business. A keyword... Read More >

Increasing Ranking on Search Engines

2022-08-05 by EPR Staff
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Companies that have brick-and-mortar stores tend to have a difficult time conceptualizing the buying journey of their customers. Although one of the most popular marketing efforts that they rely on is word-of-mouth marketing, there are plenty of other ways that customers can find these types of businesses. One of the most effective ways to do that is through search engines, as most customers rely on looking up businesses and learning more about them before they make a purchasing decision with a company. That's why it's important for companies to organically improve their ranking on search engine results pages through search... Read More >

Organically Improving SEO Ranks

2022-08-04 by EPR Staff

According to research, in the United States, less than 50% of small companies actually invest in search engine optimization. That means over half of all small businesses in the US end up losing out on traffic, revenue, and customers because they are not organically improving their search engine rankings. However, this ranking is incredibly important for smaller businesses because most customers tend to rely on search engines to research the companies a plan to make purchases from, long before they actually make that purchase. Google Business Profile The Google Business Profile is a free platform that helps customers find different... Read More >

Conducting Local SEO Audits

2022-07-27 by EPR Staff
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One of the best ways that companies can ensure that they're taking advantage of every opportunity they have to attract local potential customers is by conducting a local SEO audit. This type of audit will assess all of the company's search engine ranking to help it figure out which steps it should take to maintain or improve its local digital presence. Companies that haven't conducted an SEO audit before might think it's a difficult process, but it's not the case, and it's actually quite easy. All that a local SEO audit entails is assessing how a company's website ranks in... Read More >

Local SEO Strategies

2022-05-24 by EPR Staff
How to Build an Effective Local SEO strategy in 2021

There are several strategies that companies can use to build backlinks in terms of improving their local SEO strategies. Improving their SEO efforts means that companies will begin able to generate a lot more website traffic, and turn that website traffic into more sales. Review websites According to studies, most consumers tend to read online reviews about different local businesses, and over 80% of those customers tend to look for a high rating of those businesses before they decide to make a purchase. That means companies need to get positive reviews on local review websites because those are the websites... Read More >

Essentials of an SEO Audit for Businesses

2022-05-20 by EPR Staff
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One of the most impactful strategies that companies can utilize to improve their website traffic is conducting regular SEO audits. An average SEO audit can take anywhere between a few hours to six months, depending on what the company is trying to fix and achieve. Since it’s a relatively long process, it’s important for companies to prepare before starting the audit to ensure that the entire process is going to be addressing the right issues, is organized from start to finish, and saves as much time as possible. That means before a company decides to conduct an SEO audit it’s... Read More >

Successful Off-page SEO Strategies for Brands

2022-05-15 by EPR Staff

Aside from link building, off-page SEO involves plenty of other activities that don't always result in brand new backlinks from another website to a company's website. In fact, even just posting and leaving comments can be considered an off-page promotion. There are several strategies that companies can use to improve their off-page SEO efforts, but before doing that companies need to ensure that their websites are ready for link building. Internal pages One of the biggest differences that contribute to a company's website ranking is the optimization of the internal pages. That involves interlinking all of the pages of a... Read More >

Improving SEO Rankings

2022-05-14 by EPR Staff

Once a company has set up its website and it’s fully functional, many businesses find that t’s not generating enough traffic or engaging the current website visitors. This is a very common issue, as about 90% of most content online doesn't get organic traffic from Google. The best way to solve it is to conduct a website audit where the company can precisely pinpoint what’s happening and the reasons why website visitors might be leaving the website or abandoning the buying journey. SEO Audit The SEO audit is comprehensive website analysis, its ranking in search engine results pages (SERPs), and... Read More >

Common SEO Challenges for Companies

2022-05-12 by EPR Staff

One of the only constants in the SEO industry is change. While it might feel like those changes are out of the control of companies, there's plenty that's leftover that companies can control, more specifically the way they react to change. However, there are certain challenges that companies tend to come across in their SEO efforts no matter how much they work to improve their rankings. Ranking Search engine optimization is a long-term strategy. Unlike paid search efforts, it takes time for companies to see the results from organic search, and that usually tends to be a culmination of smaller... Read More >

Simple Local SEO Strategies

2022-04-23 by EPR Staff
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local search map pin ss 1920 All consumers want to connect with local businesses, and according to Google itself, searches that include the "near me" keywords have increased by 500% each year. Additionally, over 80% of customers have used Google to search for more information on local businesses in the last year. That means companies that are hoping to reach local customers need to ensure that those customers will be able to find that business in various digital spaces, including search engine results pages (SERPs). To do that, companies have to work hard to propel their content to the top... Read More >

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