seo

Successful Off-page SEO Strategies for Brands

2022-05-15 by EPR Staff
seo

Aside from link building, off-page SEO involves plenty of other activities that don't always result in brand new backlinks from another website to a company's website. In fact, even just posting and leaving comments can be considered an off-page promotion. There are several strategies that companies can use to improve their off-page SEO efforts, but before doing that companies need to ensure that their websites are ready for link building. Internal pages One of the biggest differences that contribute to a company's website ranking is the optimization of the internal pages. That involves interlinking all of the pages of a... Read More >

Improving SEO Rankings

2022-05-14 by EPR Staff
SEO RANKING

Once a company has set up its website and it’s fully functional, many businesses find that t’s not generating enough traffic or engaging the current website visitors. This is a very common issue, as about 90% of most content online doesn't get organic traffic from Google. The best way to solve it is to conduct a website audit where the company can precisely pinpoint what’s happening and the reasons why website visitors might be leaving the website or abandoning the buying journey. SEO Audit The SEO audit is comprehensive website analysis, its ranking in search engine results pages (SERPs), and... Read More >

Common SEO Challenges for Companies

2022-05-12 by EPR Staff
seo

One of the only constants in the SEO industry is change. While it might feel like those changes are out of the control of companies, there's plenty that's leftover that companies can control, more specifically the way they react to change. However, there are certain challenges that companies tend to come across in their SEO efforts no matter how much they work to improve their rankings. Ranking Search engine optimization is a long-term strategy. Unlike paid search efforts, it takes time for companies to see the results from organic search, and that usually tends to be a culmination of smaller... Read More >

Simple Local SEO Strategies

2022-04-23 by EPR Staff
local search map pin ss 1920

local search map pin ss 1920 All consumers want to connect with local businesses, and according to Google itself, searches that include the "near me" keywords have increased by 500% each year. Additionally, over 80% of customers have used Google to search for more information on local businesses in the last year. That means companies that are hoping to reach local customers need to ensure that those customers will be able to find that business in various digital spaces, including search engine results pages (SERPs). To do that, companies have to work hard to propel their content to the top... Read More >

Quality vs Quantity in Backlinks

2022-04-14 by EPR Staff
link posting

Plenty of marketers stand for the idea that companies should only be worried about the number of backlinks they generate to increase their search engine visibility. However, some marketers have argued that companies should be more worried about the quality of their backlinks instead of the quantity. At the end of the day, this largely depends on what a given company is trying to achieve with its backlink strategy. Backlinks are a crucial SEO element for any business and are links that help internet users get from another website to a company's website. Those links can come from directories, social... Read More >

Duplicate Content and SEO

2022-03-18 by EPR Staff
Topic Clusters They Can Boost Your SEO and Content Marketing

Many companies already understand the ramifications of duplicate content on their websites, with search engines punishing pages that have duplicate content, even if it's just a duplicate title or  phrase. It might seem like duplicate content is a terrible SEO mistake, but that's not quite the case. What duplicate content really is, is any content that appears at more than one URL or location online. That means if the same information appears at multiple URLs, it's considered to be duplicate content. However, according to Google's own definition of duplicate content, it's any substantive block of content across or within a... Read More >

Improving SEO With the Right Strategies

2022-03-08 by EPR Staff
El Cheapo SEO © Trueffelpix - Fotolia.com

Search engines are constantly improving and updating, which means companies have to constantly change their SEO strategies. However, when companies are able to use the right SEO tactics on their websites, they’re able to improve their rankings in search engine results pages (SERPs). When they use the right tactics, they are also able to future-proof their sites against any future SEO changes. There are two different ways that companies can improve their SEO: through either technical or on-page efforts. Long-Tail Keywords Instead of the usually targeted keywords, companies can start utilizing long-tail keywords that are longer and more specific. Although... Read More >

SEO in 2022

2022-02-14 by EPR Staff
20220103 CXP

Companies have been looking for various SEO strategies to use over the next few months. \The main goal of these companies is improving collaboration. According to a recent report, a number of companies are trying to build more effective collaboration between their SEO employees and others, as well as increasing SEO implementation. As organic marketing is a crucial element of any company’s digital promotional efforts, it doesn’t require a budget to get a company in front of potential consumers. Organic marketing efforts are earned, unlike most other forms of digital marketing efforts, and it’s all about providing value to the... Read More >

Local SEO Tips

2022-02-10 by EPR Staff
SEO For Images

Most of the time, local SEO efforts include creating and maintaining a Google Business Profile, running local ads, and directory optimization. While all of those efforts are effective at making local businesses come up in search results, they’re just a small part of the effort that entails successful local SEO efforts. One of the bigger elements of local SEO is content, including content marketing, optimizing a company’s business website for local search terms, and sharing content on other local business blogs. Optimizing Web Content The first step in optimizing local SEO is to improve a company’s web pages to include... Read More >

All About SERPs

2022-02-07 by EPR Staff
google ranking

Practically everyone has used Google to look things up before, and for many people, it’s become second nature to input a query and get millions of results for that question. This has been happening so frequently over the years that there’s even a name for the lists of these results - Search Engine Results Pages (SERPs). They’re displayed after a user inputs a search query, and the most relevant information is served at the top of the page, which means it’s high ranking. Search Intent and Queries Search queries are the string of words that a user inputs in the... Read More >

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