Basics of SEO for Online PR

2021-09-18 by Julio Juarez

SEO can be an important part of the PR strategy for a brand. The goal of SEO is to enable search engines to match relevant content to user search queries. It also returns the content of a business as high on the results page as possible, preferably on the first page of results. SEO professionals always try to add the latest tweaks that get search engine attention. Additionally, there are some core strategies that help a website and other online content make the most of search engine visibility. The truth that cannot be ignored is that users rarely read beyond... Read More >

Driving Traffic Through SEO

2021-09-01 by Jim Crickell

Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing. This is because Google’s algorithm is getting more powerful and gathering more data every  day. That means it's not only analyzing and understanding websites, but that it's also incredibly effective at keeping thousands of people within its algorithm. However, these types of things are what make it a lot harder for companies that are relying on the organic search traffic from Google as a promotional effort. By making knowledge panels a lot more prominent, disguising ads, and displaying images or videos at the... Read More >

Boosting SEO

2021-05-03 by JamesD

For centuries Seo enjoyed a monopoly as a Korean surname. However, when search engine optimization got started somewhere around 1991 with the launch of the world’s first website, SEO took on an entirely new and significant meaning. Since then, marketers have come to treasure SEO as an essential marketing tool. Digital marketing agency Reliablesoft reported that more than 70% of consumers who go online to search are most likely to click on the top five results. Being among the top five suggestions in search engine results pages (SERPS) is essential for brands to be found. In addition to being discovered,... Read More >

Year to Come: Rise In Video, SEO & Authenticity

2020-12-08 by Jade Minh

A lot of talk about what next year will bring for public relations and communications and different experts are sharing different thoughts. []Powerhouse Communications President and PR industry veteran, Kristin Daher says we can expect to see many changes in PR and marketing in 2021, including that brands must be sensitive to consumer concerns or risk alienating important audiences. Daher adds, “Now is the time to step up your media relations strategy by crafting the perfect pitch to land your client on a local or national broadcast show, and that companies should merge internal, external and executive communications- Keep employees,... Read More >

SEO And PR Intersection

2020-10-19 by Jim Crickell

One of the most important advantages that a business can have when it comes to public relations is SEO. Because the goal of PR is to provide relevant and valuable information to the people that are looking for that information. Meanwhile, SEO aims to direct all of that information so that it gets in front of the right people. This, essentially, means that SEO and PR are very closely intertwined. However, most of the time, businesses are still looking at SEO from a utilitarian perspective and seeing it only to get more clicks. However, the top CEOs are completely supporting... Read More >

SEO is a Critical Building Block for Any Business

2020-06-09 by JamesD

Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize. Investing in best SEO practices is an essential element of any brand’s digital marketing strategy: it makes all the difference in helping customers find a specific business among thousands of competitors. Google now processes more than 40,000 search queries every second, translating to more than 3.5 billion searches per day. Thanks to the nature of the global economy, any business in the world can now have an online presence; every single brand must now share the market with... Read More >

An SEO Guide for New Websites

2020-06-02 by Julio Juarez

It’s never too late, or too early, for organizations to formulate an effective SEO strategy. With COVID-19 turning the global economy on its head, many businesses are now appreciating the importance of a comprehensive online profile. In many cases, this includes establishing a new website. The list of tasks for creating a new website can often seem overwhelming. From choosing the right layout to putting the final touches on e-commerce functions, SEO planning can easily take a backseat on any website planning. Neglecting SEO is a common, but no less significant, mistake made by many businesses. By contrast, organizations that... Read More >


2020-05-08 by JamesD

ANNUAL CHECKUP We all know the importance of personal annual health checkups.  The same sage advice applies to companies.  With the holiday season wrapping up, now’s a good time to catch a breath as well as to reassess the health of the current SEO framework in preparation for the new year and the anticipation of even more customers and business. WHAT TO CHECK There are three major areas that need to be looked at.  They are page speed, security, and priorities. An earlier article discussed how mobile search has overtaken desktop and the need for web sites to be fast,... Read More >


2020-03-02 by Julio Juarez

"SEARCHIN" There’s a line in “Searchin’,” the 1957 hit song by the Coasters that boomers know so well, “Searchin’ every which a-way” that seems so appropriate in today’s all-important SEO world.  Proper search engine optimization is the key to organic success for websites, and what every marketer is constantly longing for. KEYS TO SUCCESS Omnichannel is the most critical factor in any company’s efforts for SEO success.  All departments must work together and be focused in the same direction, so any existing silos need to be removed and brought together. This also applies to all messaging and marketing, as everything... Read More >


2020-02-26 by Julio Juarez

SEO – HERE TO STAY? When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London.  Such is the case with SEO or search engine optimization which some people have declared dead as well. One reason why some doomsayers pronounced SEO dead is that they may have failed to notice that SEO, like search engines, are evolving all the time.  Unless a marketer keep-ups with the changes, he/she is doomed to see less and less success. WHAT HAPPENED? In... Read More >

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