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SEO trends to boost ranking

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et seo audit blog post

Marketers have to remain adaptable as new SEO trends are appearing frequently. SEO helps in the online ranking of a brand and this helps to elevate the profile of a brand. Optimizing the visibility of a brand is essential these days. Some of SEO trends are data-driven and some are speculation. With new SEO trends popping up all the time, marketers have to stay on top of website metrics. Given below are some SEO trends that would help an organization to boost its rankings.

Optimized for mobile

A website should be optimized in such a way that it looks great on mobile devices. Regardless of the screen size, the site experience should be positive. Almost 80% of customers shop on mobile devices and as such it is of utmost importance that a site has to be mobile-friendly. The content should not run off from the side of the screen and the font should be readable. If the mobile experience is bad, customers are less likely to engage with an organization. This impacts the audience’s perception of a business. The clickable elements of a website should also be spread out in an organized manner. The load time should also be such that the audience does not bounce from the page.

Content focused on search intent

The search intent of customers can be of different types. People might be looking for information, a specific website, or might want to make a purchase. There are also instances when customers want to buy, but also want more information before they can make a purchase. The content created for a website should be relevant to all types of search intent.

Improve UI/UX

If the information that a reader is looking for is presented to them quickly and in an easily understandable format, the experience becomes user-friendly. Google always gives importance to user-friendly websites. If the session duration of a page is monitored, it is easy to find out how long the visitors last on a page. Headings of a page should also be created in such a way that they create curiosity in a reader. Menus should be simple and the website should be easy to navigate. Relevant and meaningful content also improves ranking. If the content is long-form, then there should be a table of content right on top.

Include video

Videos have the power to lure customers to a page. It helps to increase the online visibility of an organization. The video has to be meaningful and related to the main content on the page. Users often prefer videos over text as it saves them the time and gives them a better idea of products. The thumbnail images of video should also be engaging, as almost 75% of customers will visit a website after they have viewed a video of its products.

Ronn Torossian founded 5WPR.

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Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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