pr resources

Many companies have faced a point in time where they've wondered whether they should start working with professional PR agencies to continue their growth. The answer to that question mainly depends on the individual companies and their resources and goals, but for most businesses, it's one of the best choices they can make. One of the biggest reasons why companies should be working with PR agencies instead of pursuing various PR efforts on their own is because those types of efforts take a lot of time and bigger investments that not many companies can do on their own. Goals One... Read More >

Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your product or service and getting them to pay attention to you. This can sometimes seem daunting, especially in the current crowded media landscape, so here are a few ideas that can help you achieve your goal of getting PR coverage: Hire a Writer Get a content writer on your team or have access to one. If you’re not ready or don’t want to invest in someone... Read More >

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your client a lot of unwanted grief along the road. While public relations is an important tool to increase a brand’s visibility, it is most effective when the client is informed about how it works. Here are five of the most common client misconceptions about PR:... Read More >

Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the rundown of the situation. Early morning on November 3, Drake posted “Parq Casino @parqvancouverbc is the worst run business I have ever witnessed...profiling me and not allowing me to gamble when I had everything they originally asked me for." Shortly after, Parq Vancouver responded saying it was investigating the issue. This was followed up... Read More >

Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with where PR is now and where it is heading is key to staying relevant in the industry. Here’s a list of emerging trends in modern public relations to help you stay on top of the game: Big Data/Small Data Public relations has become data-centric. Whether it’s big data or small data, PR relies on data to tell stories effectively. The most compelling narratives are created by... Read More >

These days, the scandals in the media seem to be mostly centered around harassment at work, but a recent headline out of Britain reminded both readers and activists that some women are still fighting for an equitable paycheck. CNN is reporting that the BBC is apologizing for “underpaying” a senior editor who happened to be a woman. Carrie Gracie, the BBC’s China Editor, learned she was being paid less than male colleagues in similar roles. Gracie challenged that situation, sparking an industry wide conversation about compensation for women and equality of opportunity with their male counterparts. In an interesting move,... Read More >

Continuing down the list of the most influential PR firms in the world, we find Qorvis Communications, ranked 6th in terms of fees in 2007. Qurvis is an interesting company on many levels. Over $30 million in fees for a company with only 86 employees in fascinating in itself, but being an entity without an imminently apparent leader is as well. As far as corporate websites go, the Qorvis on is a shambles compared to some of those of competitors. The site lacks nothing in beautiful imagery, but aside a wonderful portfolio interactive, nothing that implies digital world engagement exists.... Read More >

About Airfoil Public Relations Airfoil Public Relations has been downsizing as it recovers from the loss of about 20 percent when Microsoft Enterprise Product Group ceased to be part of the Seattle software giant’s long-term plans. The Microsoft Enterprise was Airfoil’s main client.  Airfoil is a Public Relations Firm that originated in Detroit and specializes in technology, planning corporate strategies, and campaigns. As a result of the Microsoft loss, Airfoil has to move its offices from the Southfield Town Center location to the more urban location in Royal Oaks Detroit. In their Northern California location, their offices were moved over... Read More >

Haute Living is a media company that is all about luxury and the top entrepreneurs and other movers and shakers in the world. They put out a bi-monthly magazine in New York, San Francisco, Miami, and Los Angeles – and their online property is international and covers mainly the four cities listed above plus Dallas, Las Vegas, Boston, Dubai, and London. The company is headquartered in Miami - and in a struggling media environment is a publication which is hitting growth and goals. Haute Living keeps winning. Haute Living Readership Information The magazine is found in high-end venues, and via... Read More >

[caption id="attachment_92019" align="aligncenter" width="586"] New York Observer editor Ken Kurson with publisher Jared Kushner.[/caption] A close friend of President Donald Trump’s son-in-law, Jared Kushner, Ken Kurson has an impressive and compelling background in politics and print. After years of working with the Observer as an editor, Kurson in 2017 by stepped down to pursue a new career as the senior managing director of Teneo Strategy, a division of the corporate advisory firm run by allies of Hillary and Bill Clinton. Before the Observer, Kurson spent years as an executive Vice President of a company called “Jamestown Associates” – a firm dedicated to political consulting... Read More >