How to Get PR Coverage
Whether you’re just getting started or you’re an established business, it’s always a good idea to get exposure to let more people know about your product. This means finding the right outlet for your product or service and getting them to pay attention to you. This can sometimes seem daunting, especially in the current crowded media landscape, so here are a few ideas that can help you achieve your goal of getting PR coverage:
Hire a Writer
Get a content writer on your team or have access to one. If you’re not ready or don’t want to invest in someone permanently, there’s always the option of getting a freelance content writer to help you out. This is especially important after getting opportunities to produce content, such as contributed content, as you need to be able to produce well-written and effective content quickly. As a business owner, you may not have the skills or time to do this so it’s important to have someone in-house or on call who is able to provide these services.
Don’t be scared of the interview
Interviews are an excellent way to tell your story and good storytelling is the basis of good PR. So, if you want good coverage, start telling your story through interviews. If the camera makes you uncomfortable then start practicing. Get in front of the mirror and write down things you want to say to share your story. The most important thing about being a great interviewee is knowing everything related to your business and your industry. Have interesting anecdotes and industry information at hand to keep your interviewing from being dry.
Go beyond the press release
While press releases aren’t dead, don’t solely rely on press releases for your media coverage. There are so many other avenues now that are in many cases a better bet when it comes to getting media coverage. Media outlets are now more interested in quick and personalized pitches than a generalized press release that makes it rounds through many media outlets.
Don’t be mistaken, a press release can be a great tool to disseminate a mass amount of information or explain a complex topic. But, if you want good backlinks to your website and if you want to get your audience excited and excited about your product, then go beyond the press release.
Stay ahead of the news
The importance of being well-informed about what’s happening in the world cannot be stressed enough when it comes to getting good PR coverage. To be an expert in your industry, you need to be able to identify trends around the world as well as your local market. While the news won’t always be directly about your industry, look out for stories that you can newsjack to tie your company and brand to it. Getting on the back of larger stories can be a great opportunity to get ample exposure as more people are tuned into big stories.