News

Heightened Consciousness

The death of George Floyd didn’t only trigger calls for equality and an end to unwarranted police conduct, it also created an elevated atmosphere of activism and corporate change that hasn’t been seen in decades. Besides the protests, some brands have withdrawn ads on Facebook in protest to the platform’s apparent unwillingness to manage and […]

Goya CEO Doubles Down on Political Comments

goya trump

Instead of backing down to threats of a product boycott, the CEO of Goya is doubling down on his outspoken support for President Donald Trump, which put him at odds with activists and some of his customers. Speaking to the media, Goya Foods CEO Robert Unanue made it clear he has no plans to apologize […]

The Value of Sponsorships

When 18th century poet and philosopher Henry David Thoreau said, “Not only must we be good, but we must also be good for something,” he couldn’t have been thinking about brands and sponsorships. But the analogy fits so perfectly for both today.  In the wake of the pandemic, an earlier article cited surveys that revealed a […]

NBA Legend Robinson Speaks Out about Race in America

david robinson

As protests continue across the nation, many prominent brands are making public statements about race relations, and many individual influencers are also speaking out. This has come to include many former household names who have not been in the spotlight for many years. One of the most recent is NBA Hall of Famer David Robinson. […]

Bezos Reportedly Willing to Testify

Jeff Bezos

The call to “break up Amazon” is being sounded at various levels and in various places, even as many more Americans embrace the benefits offered by the online retailer due to social distancing regulations. The company has faced some public PR issues over the past year, with complaints from both consumers and employees, however, there […]

Becoming A Thought Leader on LinkedIn

LEADERSHIP-DO’S-AND-DON’TS

Thought leadership is no longer just a buzzword. At a time when trust plays a significant role in influencing purchase decisions and shaping perceptions, thought leadership has grown to become an effective PR strategy. As per an Edelman-LinkedIn research study, 55% decision-makers said they use thought leadership to vet organizations they’re considering to work with, proving the importance […]

AMC Theaters Goes After Universal in Public Spat

Movie theaters are closed because of the COVID-19 global pandemic, and that has thrown the entire movie industry into a tailspin, as the big brands try to find an alternative that puts their content in front of fans while protecting their business investment. That process has put a lot of old assumed truisms to the […]

Americas Cardroom To Host All-In for Mount Sinai Virtual Poker Tournament

                                        San Jose, Costa Rica – April 22, 2020 – Americas Cardroom, the popular US-facing online poker site is hosting a celebrity poker tournament this weekend with all proceeds being donated to the Mount Sinai COVID-19 Response Fund. The All-In for Mount Sinai Virtual Poker Tournament takes place this Saturday, April 25thfrom 2pm-5pm ET. The event […]

Tech Giants Respond to Coronavirus Related Delays

More than just a spreading localized epidemic, the coronavirus is creating serious infrastructure challenges for some big-name international brands. Most recently, Microsoft announced that its supply chain is being negatively affected by the outbreaks, delaying some shipments and other operations. One of the biggest sectors hit for the massive international technology company is the supply […]