PR News

Revenue and Website Traffic

2022-08-01 by EPR Staff

Companies need to know how they can keep track and calculate their web traffic because their websites contribute to the overall business value, as well as the revenue they can generate. Companies need to stay on top of their web traffic to understand the performance of their campaigns and strategies, along with figuring out any trends or potential obstacles that consumers are facing. Measuring To keep track of website traffic, companies need to stay on top of various metrics, including the page views, the time visitors spend on a page, as well as referral sources. By knowing those numbers, companies... Read More >

Tourism Advertising and Marketing Services For Texas Governor

2022-07-07 by EPR Staff
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video placeholder The OOG seeks written proposals from qualified Respondents in accordance with the specifications contained in this RFP for Tourism Advertising and Marketing Services. Mission It is the mission of the Travel Texas program to market Texas as a premier travel destination to domestic and international travelers, thereby generating travel to Texas destinations that increase revenues and creates jobs for Texas communities. Background and Positioning The major vehicle used to market Texas tourism is the “Let’s Texas®” advertising campaign. Since it was first launched in 2019, this campaign has helped encourage travel and tourism, which is a critical component... Read More >

Top Sales Promotion Examples

2022-05-31 by EPR Staff

When companies want to learn more about their target market or their competitors they tend to do market research. There are different types of research that companies can do, however, there are several steps that they need to take for each type. Buyer persona Before a company gets to learn about the way that the target audience is making purchasing decisions, it first needs to understand who the target audience is. This is where a buyer persona can be very helpful and the term itself refers to fictionalized and generalized representations of the ideal customers the business wants to market... Read More >

PR & Diversity

2022-05-29 by EPR Staff
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Public relations is a field that has been traditionally dominated by white men. This can cause problems for diversity because the lack of diversity in the field means that there are not many people with different perspectives in the room when decisions are being made. This lack of diversity can lead to PR teams making decisions without considering how they might affect other people, which can lead to poor decisions and negative publicity for your brand. Here are some examples of how public relations can cause problems for diversity: White men have a tendency to hire other white men, who... Read More >

McDonald’s on Improving Business Operations and Performance

2022-05-19 by Ronn Torossian
McDonald’s hoping tech brings back customers

Recently Mcdonald's announced that it would be introducing a brand new system in the next year that would be assessing how each of its franchise restaurants is performing. According to the announcement, this new assessment system is meant to help the fast food chain better support its objectives regarding the growth plan. Response After the announcement, many franchisees expressed their opinion to the public, with plenty of them questioning the timing of this new system while the entire country is undergoing a labor shortage which has also impacted the operations of many Mcdonald's franchises. In fact, according to two different... Read More >

TikTok bans misogyny and misgendering

2022-03-12 by EPR Staff

People face many kinds of attacks online, and one of these is called gendered and sexualised disinformation. Billions of people around the world use social media to connect, debate, learn, and share. Social media can also be an important place to address social injustices. For instance, women from all over the world used social media platforms and #metoo to expose the violence, abuse, and harassment they face offline. TikTok has taken up the responsibility to ban any content related to misogyny and misgendering to ensure safety and a sense of wellbeing for users. Updating community guidelines TikTok has more than... Read More >

Preventing a PR Crisis in the Royal Family

2022-03-03 by EPR Staff
Queen Elizabeth II

Recently, Queen Elizabeth II announced that she wanted Camilla, Prince Charles's wife, to become Queen Consort whenever Charles takes the throne. In a statement on the eve of Queen Elizabeth II's Platinum Jubilee, which marked 70 years of her time on the British throne, she noted that whenever Charles became King, the public should give Camilla and Charles the same support that she received throughout her years on the throne. Endorsement She also expressed that one of her wishes for when the time comes, was for Camilla to be known as Queen Consort, and continue her Royal service. With Prince... Read More >

Vice Burger voted best burger at South Florida Food and Wine Burger Bash

2022-03-01 by EPR Staff

At the South Florida Food and Wine Burger Bash on Friday February 25th, Judges Dwyane Wade, Reverend Run DMC, Chef Ahmad Alzahabi, The Points Guy, and Al Roker from NBC, voted Vice Burger as the #1 Burger. Vice Burger uses ground fresh daily wagyu beef, authentic Parisian brioche bun, and most importantly applies a proprietary cooking method which uses both industrial grade steam as well as intense heat for caramelization, creating a piping hot, juicy, and melty delicious cheeseburger. Vice Burger has amassed a cult following in Miami as the city’s best burger and now as the winner of Burger Bash... Read More >

Marketing RFP Issued By The Connecticut Housing Finance Authority

2022-02-18 by EPR Staff
Connecticut Port Authority Issues RFP For Communications and Marketing Services

Scope of Work CHFA is seeking qualified organizations to serve as a MyHomeCT Resource Center (“Resource Center”). Households in the State will need different levels of support as they navigate their housing challenges. The goal of each Resource Center is to provide comprehensive broad-based support that will assist a wide range of impacted households. CHFA has identified a list of activities that are necessary (each grouping of similarly skilled activities, a “Role”) in order to meet the needs of MyHomeCT and serve the community. The Resource Center must have current staff qualified to perform the tasks associated with each of... Read More >

Hidden Mystery behind PR

2022-02-12 by EPR Staff

Public Relations has become an integral part of the world of any business today. While most companies in the past would only be concerned about the product they are selling and how to sell it more effectively, this is no longer the case, because things have changed a lot. Today, people are not only concerned about the quality of their products, but also about the quality of the services they provide. Public relations is meant to help brands build a strong and well-founded reputation. Its main goal is to increase the visibility of a particular brand, product, or service for... Read More >

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