PR News

Brand USA Seeks Social Media Aggregation Tool

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The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to supply a software as a service product to aggregate and manage user generated content from social media platforms. Our objective is for continuous improvement in curating and surfacing user generated content on our social media platforms, websites and publicly facing […]

Three tips on building a strong tech brand

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts – think […]

City of Columbus Issues RFP For Marketing & Communications

Background: The Smart Columbus Program Management Office (PMO) is seeking qualified integrated marketing communications agencies to submit proposals to develop and execute an innovative, data-driven, consumer-facing integrated marketing campaign that will shift consumer behavior from single car occupancy to multi-modal transportation though a new Multi-Modal Trip Planning Application/Common Payment System (MMTPA/CPS) and Smart Mobility Hubs […]

Marketing Your Small Business on a Budget

How to Market Your Small Business on a Budget

If you’re trying to build a business and your budget is relatively small, then you might be wondering what you can do to improve your chances of success. Some small companies assume that the best way to save money is to cut down on their marketing budget. However, the truth is that without a good […]

University of Connecticut Issues Media Services RFP

University of Connecticut Issues Media Services RFP

The University of Connecticut (“UConn”) is seeking proposals from qualified and experienced media buying agencies to provide media buying services to the University of Connecticut. The responsibilities of the awarded party include the development of strategic media placement campaigns, the leveraging of buying power with media outlets, and purchasing media space in a variety of […]

City of Boise, Arts and History Brand Awareness and Engagement RFP

City of Boise, Arts and History Brand Awareness and Engagement

A&H requests proposals by qualified firms to research, create and develop an implementation plan for brand activation efforts. Responses to this RFP will provide A&H with the information required to assess, evaluate and select a consultant based on prior experience, qualification, methodology and approach, and work performed in the government sector and in similarly sized […]

Rapper’s Persona Shifts from “Character” to Criminal Charges

Rapper’s Persona Shifts from “Character” to Criminal Charges

Up and coming rappers feigning a “hardcore” background or criminal reputation is nothing new, and the genre itself has a long history of stars who were actual gang members, drug dealers, or other societal rebels reputed for criminal behavior. The mystique is so ingrained in the mythos of the culture that some modern rappers have […]

Wisconsin Chancellor Receives Public Rebuke Over Porn Star Invite

Wisconsin Chancellor Receives Public Rebuke Over Porn Star Invite

The University of Wisconsin is facing scrutiny after the chancellor of the La Crosse campus was “reprimanded” for inviting porn star Nina Hartley to speak on campus. The Wisconsin University System’s president “questioned the judgment” of UW-LaCrosse chancellor Joe Gow after he invited Hartley to come and deliver a lecture during “Free Speech Week.” The […]

Renault and Nissan at a Turning Point

Renault and Nissan at a Turning Point

After Renault CEO and Chairman Carlos Ghosn was arrested on “suspicion of financial misconduct,” all eyes were on the company in the midst of a highly-publicized “alliance” developing between Renault, Nissan, and Mitsubishi. Ghosn was one of the primary drivers behind that “alliance,” and his status threatened to shake it to its core. What could […]

Dolce & Gabbana’s Marketing Mishap

Dolce & Gabbana’s Marketing Mishap

It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes […]