Marketing - Everything Public Relations

Getting the Most Out of Instagram Hashtags

Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a clickable, followable topic, with the […]

National Academies of Sciences, Engineering, Medicine Seeks Marketing Firm 

The objective of this research is to develop a guidebook to help airport industry practitioners use innovative marketing techniques to maximize revenue. The guidance should reflect the needs of non-, small-, medium-, and large-hub commercial airports; general aviation airports; and corporate aviation airports. The guidance should also enable practitioners to develop techniques to meet their […]

How Marketing and HR Can Collaborate

Hr and marketing

Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s not news that there the job market is a very different place. Unemployment is at an all time low and there […]

Using PR to fundraise for nonprofits

Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from using public relations to get the media and the public to pay attention to their activities. A targeted approach to public […]

Every Digital Marketing Guru Starts Somewhere

Marketing. What an incredibly vast subject that is. There are as many strategies as there are stars in the sky, but there must be some things in common, right? Why, yes. Yes, there are. Below is a short list: 6 things that every marketing strategy has, or at least that they employ at some point. […]

SEO Tips to Make Search Engines Work Better

You’ve heard it before: New Year, New You. While you’re at it, you’re probably considering a revamp of your firm’s online communication strategy- and if you’re not, you should. Many SEO tactics just don’t cut it anymore, forcing many communicators to rethink their entire approach to SEO. Here are some quick and actionable tips to […]

Things marketers should know about Hulu’s new ads

Let’s be honest, most people get annoyed when they’re forced to watch an ad while they’re streaming videos. However, a few weeks ago, Hulu unveiled a solution to disrupting people while in the midst of binge-watching a TV series. The solution which Hulu has described as a “non-intrusive, viewer-initiated” ad unit is an advertisement that […]

ALABAMA DEPARTMENT OF ECONOMIC AFFAIRS SEEKS MARKETING FIRM

ALABAMA DEPARTMENT OF ECONOMIC AFFAIRS

The purpose of this request for proposal is to identify a fully integrated marketing communications firm (“Agency”) that will work with ADECA to conduct outreach and increase awareness of the Alabama Counts! 2020 Census campaign (“Alabama Counts!”) by incorporating the Alabama Counts! Messaging Guide and Logo which have already been developed and are attached hereto. […]