Marketing - Everything Public Relations

Political Direct Mail Tips: Q&A with Ashley Jorgensen of Mailing.com

Interview with Ashley Jorgensen,  Marketing Director at mailing.com, Website: https://www.mailing.com, https://www.linkedin.com/in/ashleyjorgensen/ Why should direct mail be part of a candidate’s outreach strategy? Direct mail is the unsung hero of creating voter engagement. In the 2018 election cycle, a record $573 million was spent on this channel. That’s in a fractured and crowded media environment – TV, billboards, radio, web, […]

How Firms Are Using Digital Marketing During Pandemic

Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue and being paid a wage is still very much an essential part of everyday life.  As such, hitting pause on normal […]

How Podcasting and SEO Intersect

Podcast-Advertising

Did you know there are more than 2 million podcasts on the web today? It’s evident, podcasts are here to stay and any online marketer should consider starting one. If you have a podcast or are thinking about starting one, you might want to learn about its relation to search engine optimization (SEO). Do podcasts […]

Big Brands Announce Facebook Boycott

Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the time, Facebook publicly acknowledged and even welcomed the employee’s criticisms, but now that criticism has spilled out, coalescing into a movement […]

Without Loyalty, You Won’t Accomplish Anything

That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network company Access Development, American companies spend more than $180 billion annually in advertising compared to $2 billion on loyalty programs.  Yet, […]

Who Needs the BBB?

Most people associate BBB with the Better Business Bureau, but BBB can also stand for business blogging benefits and may not be top of mind for some marketers.  Why?  Done well, blogging can deliver and increase traffic to a brand’s website. It can also help to convert that traffic into leads, demonstrate expertise, drive long-term […]

The Skills You’ll Need to Become a Digital Marketer in 2020

It has never been a better time to pursue a career in digital marketing. With COVID-19 having turned the global economy on its head, workers and freelancers alike are looking to upskill and boost their online working opportunities in the process. For the right individuals, a career in digital marketing can tick both of these […]

SEO is a Critical Building Block for Any Business

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Search engine optimization, or SEO, refers to the process of making a website easy for search engines to find, to analyze, and to categorize. Investing in best SEO practices is an essential element of any brand’s digital marketing strategy: it makes all the difference in helping customers find a specific business among thousands of competitors. […]

NFL Begins Sharing Plans for Upcoming Season

It’s official, the National Football League announced its intention to play a full 16-game season, along with playoffs and the Super Bowl. However, along with this announcement, the league said they had plans in place to refund ticket prices if games are canceled or played without fans. This announcement removes a serious roadblock to putting […]

Taxonomy, Economy. Who Cares?

CMOs looking to re-energize and even restart successful campaigns after the COVID-19 pandemic should be paying attention to taxonomy. Scientists’ definition of the word relates to the systematic categorization of plants and animals, based on their natural relationship with one another. In taxonomy, lions, tigers, leopards and even house cats would all be classified together.  […]