marketing

Marketing Strategy Tips for Real Estate

2021-10-18 by Jade Minh
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One of the most challenging, yet lucrative industries has always been real estate, and according to a recent study, many homebuyers tend to make purchases with the help of brokers or real estate agents. Not only that but according to the study, most of those buyers ended up only looking into a single real estate agent, which greatly highlights the importance of getting in front of buyers and building awareness for real estate agencies and brokers. This, along with a few other reasons are why those types of agencies should have a solid understanding of real estate marketing, along with... Read More >

E-commerce Websites and Public Relations

2021-10-14 by Jade Minh
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When it comes to utilizing public relations efforts, e-commerce stores can see plenty of benefits-- especially if all efforts come from honesty. Whatever message is going to be shared with the target audience should be true and factual, because making false statements in any PR effort is pointless. This is especially true in today's age when people can fact-check and find the right information at the press of a button. However, there's a big difference between telling people the truth and telling people everything. Most of the time, revealing everything doesn't really help any business.  However, giving honest and relevant... Read More >

Inclusivity in Marketing: LGBTQ+ Advertising Dos and Don’ts

2021-10-13 by Jim Crickell
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Why create an entire campaign geared towards the LGBTQ+ community? How about their over $1 Trillion in buying power in the US today? To top that, the median income of a same-sex couple is 23% above that of straight households. And most importantly to a business? LGBTQ+ consumers are more than twice as loyal to brands they trust. However, plenty of companies still struggle in their approach to advertising and incorporating LGBTQ+ audiences in their efforts. Between including certain groups of LGBTQ+ representation in their campaigns and failing to include or even target all others, there’s plenty of room for... Read More >

The Importance of Creative Content in PR

2021-10-07 by Julio Juarez
Creative Content Get Punchy Even If Your Niche Might Be A Little Boring

Many PR professionals believe that one of the worst things that content can result in is offending people or causing them to find the content ridiculous.   However, that’s not the case. The worst thing that PR professionals can do with creative content is to have their stories ignored by the public  by making the content bland and boring. The best way to avoid this issue is by using creative content that engages audiences and gets them more excited about a company’s products or services. Getting and Keeping Attention Providing target audiences with creative content means content that is going to... Read More >

Promoting and Marketing a Tech Company

2021-10-05 by JamesD
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Companies that are looking to grow, or even survive, will need a customer base. Then, in order to get customers, the company should be promoting itself. In the past, this was a simple matter of deciding between an ad in a local newspaper, or a flyer in a brochure, but these days things have changed. When it comes to the digital world and digital promotional efforts, the possibilities are practically endless. Fortunately, there are certain very effective strategies that companies can promote themselves across a variety of platforms and channels to reach a big number of consumers. One of the... Read More >

Tips on Ranking Higher In Search Engines

2021-10-04 by Jim Crickell
6 Tips to Rank High in Google

Just a few years ago, it was a lot simpler to find businesses on the internet. Searching didn't require any ranking factors, or technical know-how so that people could discover a business in their online searches. However, today, it's a lot more complicated for a business to be discovered on the Internet, partially due to the evolution of Google search algorithms, along with a few other algorithms and factors. Nevertheless, entrepreneurs know that one of the best ways to digitally market a business is through organic search. That means the company should show up as one of the top results... Read More >

Using facts for effective advertising

2021-10-02 by Jade Minh
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All marketing campaigns cannot be categorized as either rational or emotional. That would be a gross oversimplification. Marketing professionals are sometimes criticized for writing straightforward headlines without any rhetorical nuances. However, sometimes facts are so compelling that they don’t need rhetorical twists.  While building brands during the pandemic,  one thing has to be kept in mind: that facts should inform the full customer journey. Using facts shows a mature approach. It shows that a business is drawing attention to itself by not using clever visuals or complicated strategy, they are just stating a compelling reason to buy. Facts are often... Read More >

Top Advice For Dynamic Ads

2021-09-30 by Julio Juarez
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Similar to the traditional text-based campaigns, dynamic search ads are a different powerful ad campaign that allow companies to expand their coverage and drive more website traffic. However, it’s essential for businesses to set these ad campaigns up the right way; otherwise they won’t net the desired results. The main difference between traditional campaigns and dynamic ones is using the company’s own website or a product feed instead of relying only on keywords. The Google algorithm already matches the questions from users with results that contain relevant keywords, but with dynamic ads the algorithm will be showing users the products... Read More >

Marketing Strategies for Software Companies

2021-09-29 by Julio Juarez
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These days with the exponential growth of technologies, software, and numerous Internet companies, the way a new solution is marketed to consumers ends up being crucial to a company's success. Simply releasing an excellent product is no longer enough. These days companies have to market and promote their solutions, activities, as well as build brand awareness with the target audience to drive lead acquisition and stay at the front of consumers’ minds. Fortunately, software companies can get a large number of clients and stay ahead of the competition by personalizing the buying journey and optimizing the entire sales funnel. Agile... Read More >

Seasonal advertising

2021-09-28 by Jim Crickell
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A lot of businesses capitalize on seasonal marketing opportunities. There are always new events that people are encouraged to celebrate. Holidays and cultural events do provide opportunities to boost sales for big and small businesses alike. Given below are a list of advantages of seasonal marketing. 1) Driving traffic - To acquire committed customers, a bridge is required between satisfaction and loyalty. Certain times of the year are ideal to tap into the audience's emotions like love, pride and joy. To meet the most relevant needs at the right time can bring in more traffic. During seasonal holidays, purchases revolve around finding... Read More >

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