Marketing - Everything Public Relations

“There’s $5,000 In Our Budget, Make Us A Brochure.”

Is there a week that goes by when you don’t receive mail with brochures and coupons?  Hardly. Which ones appealed to you?  Which ones did you act on? Brochures continue to be one of the most effective marketing tools today.  Most graphic designers would be elated and jump at the opportunity to design a brochure, […]

Why’s The Middle Market Job Market So Stagnant?

Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite of this growth, hiring rates were down. Why was that the case?  According to the Chamber, it was due to a […]

Google’s New Small Business Marketing Hub Can Help Businesses

Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with. And that’s ok! Google is a company […]

Should More Brands Bring Marketing In-House?

in house marketing

Artificial intelligence and automation have made marketing management more accessible to even those who have no prior experience. Now, an increasing number of businesses are beginning to consider bringing more marketing operations under their own roof instead of sourcing the work to marketing or digital agencies. Of course, a marketing agency holds a lot of […]

City of American Canyon Issues RFP For Marketing Services

The City of American Canyon (“City”) is seeking proposals through this Request for Proposals (RFP) from a highly  qualified  Consultant  to  work  closely  with  the  City’s  Communications  Manager  to  provide  professional services to include strategic communications consulting, graphic design services, marketing  and general communications support. The City is interested in awarding a multi-year contract, with […]

Increasing Conversions on Product Pages

As an e-commerce business owner, you already know that your product page is where the majority of your customers make the final decision to either buy your product or leave your store. Unfortunately, the all-important product page is often one of the most neglected sections of the sales funnel. While most store owners tend to […]

Managing Tone in Marketing Messaging and Customer Engagement

It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments on a post. It happens more often than not, unfortunately. And whether or not it’s a pleasant […]

Attracting the Best: Writing Job Descriptions for Marketing Positions

Recently, I stumbled across a job posting. I’ll spare the details for the sake of the company’s reputation, but here’s the rundown of the job description: ●        The job posting bragged about the company’s lack of work/life balance ●        The hired professional perform the jobs of no less than three full-time employees ●        The pay was sub-par for […]

Why Explosive Growth Can Be a Recipe for Marketing Disaster

Launching a new business can be a nerve-wracking but exciting experience. Every business owner wants to see their product or service take off quickly, bringing in the crowds and corresponding revenue. But there is such a thing as too much, too soon. Why is this? Often, brands don’t do the proper preparation for a major […]