Marketing - Everything Public Relations

TikTok Marketing and Brand Marketing

TikTok is a phenomenon – and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform.  Many different thoughts on how to succeed on marketing on TikTok and implications of Brand Tiktok. "Brands who are laser-focused on cementing their cultural presence … [Read more...]

Interview with Purplegator President Bob Bentz

Today, an interview with Bob Bentz, President of Purplegator. Q: Thanks for taking the time to participate in our interview today Bob. I see that you have an interesting background and we are pleased to have you here today. Let’s start with your book, Relevance Raises Response: How to Engage and … [Read more...]

Personalized Emails for Marketing Success

Personalized Emails for Marketing Success Although mobile messengers and chat applications have been exponentially growing in the past few years, email continues to be an essential part of everyone’s daily online life. Billions of people still use emails, and research shows that it will remain a … [Read more...]

Marketers Must Know Analytics

Google Analytics Behavior Flow

In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not … [Read more...]

Message Me

market-text-og

If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn’t it leverage that resource? According to SMS provider Sendmode, 98% is the open rate for text messages. MailChimp reported an 18% open rate for emails. Yet, according to … [Read more...]

Marketing a YouTube Channel in 2020

What started as a novel idea by three PayPal employees in 2005 and an audience of 30,000 has since skyrocketed to two billion users worldwide today and become the second most popular social platform. Like many adolescents, YouTube has grown up somewhat and is trying out new things and … [Read more...]

2020 Best Marketing Campaigns

We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses.  Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing campaigns of 2020, “is IKEA on #StayHome.IKEA smartly promotes staying at home with its digital … [Read more...]

Apps Are the Future of Marketing

New research indicates that the vast majority of the time people spend on their smartphone is used connected to the internet. It’s estimated that US adults on average spend 4 hours on mobile internet and, of that time, 88% is on apps. Furthermore, the latter percentage continues to grow with each … [Read more...]