Marketing - Everything Public Relations

Business Marketing Strategies For The Future

5 Digital Marketing Strategies Used in Healthcare you can Use to Sway Business in your Favor

After many difficult and tumultuous months, the future still seems uncertain despite people expecting the pandemic to come to an end shortly. Many are still making predictions on what’s to come, how best to prepare for the coming months, and whether the outcomes are going to be positive or … [Read more...]

Jumpstarting Promotional Campaigns

When starting a business, one of the first steps in helping the company grow and get past all of its competitors in the market are promotional campaigns. Many brands and corporations, such as Starbucks or Walmart, spend millions on promotional campaigns every year. To create promotional campaigns, … [Read more...]

Effective Marketing Tactics for Small Budgets

Five Low-Budget Marketing tactics

Companies are always looking for ways to expand their reach and find more consumers that are going to be interested in their solutions, and the way to do that is through marketing tactics. However, many small businesses don’t have big budgets the same way that big brands and corporations do. For … [Read more...]

Music Marketing on Social Media

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In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of social media platforms. Having people around the world stay at home and spend most of their free time scrolling down the social media apps on their … [Read more...]

Inclusive advertising


To avoid appearing desensitised , common human values, irrespective of age, gender and ethnicity should be amplified in marketing. It is a strategy which guarantees that products and services will be used by more people. It expands the customer base and also helps in creating a positive brand … [Read more...]


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The Library Shop operates under the Retail Section of the Library’s Office of Business Enterprises. The Library of Congress Shop supports the Library’s mission through the development and sales of products based on the Library’s collections, exhibitions and architecture. The Library Shop features … [Read more...]

Basics of Website Backlinks

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how to create backlinks 900x493 1 When it comes to website SEO, aside from keywords, one of the most important factors is high-quality backlinks. When indexing and crawling websites, search engines look for relevant keywords within a web page, and look for backlinks within the website in order to … [Read more...]

Using Instagram to build a brand

3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals

There’s no sign of Instagram slowing down anytime soon. Instagram is not just about choosing filters to transform images and sharing them with others. Studies have shown that on Instagram, users are more likely to be shoppers than on any other social networks. There are nearly one billion active … [Read more...]