Marketing - Everything Public Relations

Marketers Must Know Analytics

Google Analytics Behavior Flow

In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not important to just collect and track all of the marketing data, but marketers […]

Message Me

market-text-og

If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn’t it leverage that resource? According to SMS provider Sendmode, 98% is the open rate for text messages. MailChimp reported an 18% open rate for emails. Yet, according to Internet Retailer for Open Market, […]

What’s the Difference Between Public Relations and Marketing?

The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was simple. PR dealt with the news media and marketing handled advertising. PR people were charged with persuading the media to air […]

Marketing a YouTube Channel in 2020

What started as a novel idea by three PayPal employees in 2005 and an audience of 30,000 has since skyrocketed to two billion users worldwide today and become the second most popular social platform. Like many adolescents, YouTube has grown up somewhat and is trying out new things and directions.  Web design company Go Globe […]

Marketing Book Recommendations From Her Norm, Etia.Com & Olivia Royce

We asked some marketers great books that inspire them and wanted to share them with our audience: Sonya Schwartz, the founder of Her Norm (https://hernorm.com) said, “Understanding marketing will help a website founder like me to plan effective strategies that will lead to the success of the business. Technology allows us to learn different information […]

2020 Best Marketing Campaigns

We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses.  Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing campaigns of 2020, “is IKEA on #StayHome.IKEA smartly promotes staying at home with its digital advertisement which is very timely. They […]

Apps Are the Future of Marketing

New research indicates that the vast majority of the time people spend on their smartphone is used connected to the internet. It’s estimated that US adults on average spend 4 hours on mobile internet and, of that time, 88% is on apps. Furthermore, the latter percentage continues to grow with each passing year. In 2020 […]

What are the Best 2020 Marketing Campaigns

We interviewed a few people about what is the best marketing campaign of 2020, and here’s some of our responses. Jake Rheude, VP of Marketing at Red Stag Fulfillment said the two best marketing campaigns of 2020, “is IKEA on #StayHome.IKEA smartly promotes staying at home with its digital advertisement which is very timely. They encourage people […]

Marketing After the Pandemic

For some marketers, especially malls and national retailers, 2020 was a big challenge even before the pandemic. COVID-19 quickly enlarged that font from 11 points to 72. American author and noted storyteller Jonah Sachs summed up what CMOs may want to watch and incorporate into their revised post-pandemic strategies when he said: “Your brand is […]

Public Relations and SEO for Excellent Marketing Strategies

Plenty of businesses have managed to master all of the details and intricacies of public relations, as well as marketing, especially organizations that have multiple locations. Of course, there are useful strategies that have proven time and time again that they work perfectly, such as reputation management and local paid search, along with paid search […]