PR insights

Transmedia campaigns

2021-12-01 by Jim Crickell
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A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign. The campaign can use any combination of media including video games, blog entries, webapps, online videos, blog entries, movies and advertisements. Storytelling that takes place in such a way needs to make sense to the audience as parts of a homogenous world, with shared constituents such as visual elements, storylines and characters. Such a type of campaign has been adopted by marketers to promote brands and products. Ways to run a transmedia campaign - In a... Read More >

Financial PR

2021-11-30 by Jade Minh
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Financial services is a term which describes the offerings within the finance industry, including money management and digital banking technology. It addresses financial needs for individuals and corporations. Due to rapid changes in technology during the last decade, the industry is also undergoing a lot of changes. Financial PR is a specialist PR activity concerned with communicating to financial audiences and especially those who can impact share prices. Financial PR showcases relationships with investors. Some of the main activities of financial PR are PR activity surrounding flotation or IPO advice and major structural changes such as mergers and acquisitions. Given... Read More >

How the pandemic changed the PR industry

2021-11-29 by Julio Juarez
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The entire world has changed during the pandemic, and has had to get used to new regulations and safety protocols. The pandemic has changed the way PR professionals communicate, and some of these changes are likely to stay. Businesses ranging from international airlines and tourism operators to local businesses were impacted. Other than the health emergency, many organizations faced crises because of restrictions to their operations, as well as income losses. The pandemic led to the loss of more than 1 billion jobs both temporarily and permanently, as businesses closed down, resulting in economic hardship, anxiety, and panic among workers.... Read More >

PR Fundamentals for Businesses

2021-11-19 by JamesD
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The fact that the public relations industry is constantly changing means that both PR professionals and businesses have to stay on top of those changes to be able to keep up. Fortunately, when someone has a deep understanding of the fundamentals of PR, it becomes a lot easier to keep up with the latest trends and changes. Setting Goals and Metrics When creating a PR campaign, the first step should actually be the last stage of the process - the goals that a campaign aims to achieve. Additionally, when setting PR goals, it’s also important to make them very specific,... Read More >

Effective Social Media and Email PR Strategies

2021-11-12 by JamesD
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PR professionals and marketers have to work hard to remain on top of things because both industries have fierce competition with small margins of error. To stay on top of everything, PR professionals have to find ways for a business to get an edge over market competitors, which is why they end up trying different strategies that can potentially bring their clients success.  Digital Marketing  When it comes to digital marketing, which has become a big part of digital PR in recent years, there are plenty of useful strategies that businesses can employ. Some of the most important ones include... Read More >

Retailers preparing for the holiday season of 2021

2021-11-05 by Jade Minh
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Last year digital engagement reached an all-time high, thereby impacting in-store shopping. Supply chain challenges may not always be within retailers’ control, but they can influence how customers engage and shop. Consumer shopping behavior continues to evolve in light of the pandemic. The pandemic is still very much present and will continue to shape the year ahead. According to the National Retail Federation, around 20%- 40% of the total annual sale for retailers takes place between November and December. Given below are a few ways in which retail businesses are preparing for the holiday season. 1) Online shopping option -... Read More >

PR Essentials for Healthcare Companies

2021-11-03 by JamesD
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There’s been a rapid increase in the popularity of social media influencers these days, with such influencers getting hundreds of thousands of followers across a variety of social media platforms which have become a critical part  of the success of many companies around the world. While companies used to generate public interest when they were mentioned in traditional or digital media outlets, these days there are plenty of other ways that they can  make an appeal to millions of people. All of that starts with the right PR strategies, which include planning and then creating a PR campaign, contacting the... Read More >

How beauty brands can create a loyal audience

2021-11-01 by Ronn Torossian
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The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around can make or break a beauty business. Marketing teams are engaged in contests to make their brand the one that customers feel connected to. With a surfeit of makeup artists and beauty influencers on social media platforms, beauty brands are trying to keep customers loyal. Given below are some ways for beauty brands to create customer loyalty and use beauty pr tactics. 1) Personalized approach -... Read More >

Calculating ROI on PR

2021-10-27 by Jim Crickell
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A lot of the time, when people discuss “return on investment” it might just sound like some fancy business buzzwords. However, talking about return on investment, or ROI, doesn't always only mean profitability for the business. That's especially true in the public relations field, where businesses are supposed to generate long-term benefits from investments in PR strategies and campaigns. However, many times, calculating the precise return on investment in public relations isn't easy. This is because not every PR effort can quickly generate a return that's measurable; returns such as sales or an increase in revenue.  That’s why generally, the... Read More >

Growing a Business With Public Relations

2021-10-26 by Jade Minh
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Irrespective of the size, every business is looking for a piece of the publicity and media coverage pie. When it’s executed correctly, media coverage can generate plenty of benefits for practically any type of business, yet plenty of companies are still confused about the importance of PR campaigns. For example, plenty of companies believe that marketing and PR are one and the same. Although they have some similarities and can work well in tandem, they’re completely different communications efforts. When it comes to most businesses, it’s essential to regularly communicate with the target audience and to establish and maintain a... Read More >

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