PR insights

Communications Lessons from Taylor Swift

2022-01-18 by EPR Staff
taylorswift single release mine

Everywhere people turn these days, they can’t seem to get away from Taylor Swift, and that seems to be continuing into 2022. Just in the last three years, she’s managed to release three new albums, Lover, folklore, and evermore, as well as two that she re-released with additional songs, Fearless (Taylor’s Version), and Red (Taylor’s Version). The last one got 90 million streams on Spotify on its release date, November 12.   Swift herself managed to make history in the music industry by releasing a 10-minute version of one of her most popular heartbreak anthems from Red (Taylor’s Version). The song, once the album was released,... Read More >

Ways to achieve brand trust

2022-01-17 by EPR Staff
branding tips

Brand trust makes a noticeable difference to a business. Brand trust affects sales. It builds loyalty, and can help a business weather any storm. Building brand trust is a crucial part of any marketing strategy. Today, brands are up against a pandemic. With each crisis, brands face new challenges to delivering on the promises they make with their products and services. Given below are ways by which brands can establish trust for long-term success. 1) Refine customer experience - There’s nothing as harmful as a customer contacting a company only to be addressed by a confused employee on the other end. To... Read More >

Purpose-Driven Public Relations Efforts

2022-01-14 by EPR Staff
PUBLIC RELATIONS 08

A company that’s able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR. Truly purpose-driven companies can make corporate choices that put their purpose over their profits. Although public relations by itself isn’t purpose-driven, a brand can be, and it can use public relations to improve the world around it. Purpose-driven PR isn’t about creating campaigns and promotional materials, but rather about a way of thinking that everyone in a company agrees upon. There are plenty of ways that companies can support their consumers, communities, and even the world overall. Between donation campaigns and... Read More >

Branding and Public Relations

2022-01-13 by EPR Staff
Branding Tips

It’s not always easy for smaller businesses to tell the difference between public relations efforts and branding, because both of these tools are used to accomplish a company’s goals. Additionally, both of the tools tend to share a lot of foundational elements, such as research, writing, communication, psychology, and utilizing social and traditional media platforms. However, businesses have to understand the different uses between the two, and the limitations and strengths of each, so that they don’t end up wasting their time and resources pursuing the wrong one. Goal One of the first steps in figuring out the difference between... Read More >

Measuring the Impact of PR

2022-01-13 by EPR Staff
Earned Media Measurement for PR

One of the most common questions that companies have when looking to promote themselves or their solutions is whether PR even works. While it’s not always easy to track the benefits of public relations in comparison to other promotional strategies, such as advertising or marketing, it doesn’t mean businesses should overlook the power of PR. Media Impressions One of the ways that companies can assess the performance of their PR efforts is to keep track of the number of media impressions a company gets over a certain period of time. This goes hand in hand with the number of press... Read More >

Customer segmentation in fashion marketing

2022-01-10 by Ronn Torossian
Fashion Week Public Relations

Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup classification are age, gender, purchasing behavior, financial situation, and occupation. Conventional customer segmentation methods, however, are undergoing change due to an increasing number of customers  experimenting with their style and budget. Given below are some examples of segmentation styles that help companies enhance their assessment of their customers so they can offer products and services designed to appeal to the targeted audience. 1) Demographic segmentation - This is one of the most widely used methods of classification.... Read More >

Essential Things People Should Know About PR

2022-01-04 by EPR Staff
entrepreneur tips and tricks

It seems that the public relations industry doesn’t do a great job at its own PR, because there aren’t a lot of people that can explain what the industry actually does. Most people know what construction workers, healthcare workers, or teachers do, but that’s not the case for public relations professionals. In fact, most people in the industry constantly have to explain to others that their jobs aren’t all about buying ad space, telling journalists what to write about, or even handing out free samples in public.  While PR professionals work on promoting their clients’ brands, it’s different from advertising... Read More >

The Differences Between PR, Strategic Communications, and Marketing

2022-01-03 by EPR Staff
12 promotional strategies to increase your sales

Marketing and public relations are related but separate industries, and both of them are essential to the success of every company. Marketing includes all of the promotional and advertising strategies that a company uses to promote its  products or services. Marketing also includes marketing analytics, market research, and efforts that are used to target specific audience segments to determine the performance of marketing campaigns. On the other hand, public relations is focused on a company’s general brand identity and its reputation in relation to as well as independently from its products or services. All of the communications that develop and... Read More >

Digital PR Myths

2022-01-01 by EPR Staff
direct response marketing 800x480 1

Much like SEO efforts, digital PR takes a long time to get results from for companies, but the results that businesses can get are definitely worth it. Unlike paid ads, there isn’t an immediate show of results after a company launches its digital PR campaign because digital PR is all about building relationships across a variety of channels. There are plenty of things that people believe about digital PR involving the reasons why it doesn’t work for businesses. But those widespread myths are just that. When digital PR is consistent and done right, it’s a gift that keeps on giving,... Read More >

Setting Measurement Goals in PR

2021-12-26 by EPR Staff
rebuilding-your-data-analytics-capabilities-in-a-post-covid-world-1024x440-1

Companies that have never set a PR measurement system before might find the tasks intimidating and overwhelming, as many of them don’t know where to begin. However, setting up measurement goals doesn’t have to be the most difficult thing in the world, and in fact, it can make the company feel a lot more secure in its PR efforts and endeavors. This is because those goals can help companies answer some of the bigger questions such as how to improve future PR efforts, and also give companies a competitive advantage. Furthermore, setting measurement goals for PR is another great way... Read More >

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