Tagged: PR insights

streaming

Using Live Video Streaming in PR Campaigns

Live streaming has grown in popularity recently. It’s a new way for people and organizations to engage with followers in real time. Platforms such as TikTok, Facebook, Instagram, and Twitter have all added streaming...

Public Relations Tips in the Digital Era

These days, it’s no longer possible for companies to have their marketing and public relations teams or departments working in a silo, as they both have to work together to help the business achieve...

Sports Publicity

How to Define Publicity in 2022

Although it’s been a difficult couple of years, throughout the global pandemic, the world witnessed a lot of resilience and compassion. The public relations industry has also dealt with a lot of change, and...

Basic PR Essentials

Companies that want to target audiences and customers to choose them over their market competitors need to invest in a strong public relations campaign. However, it’s important for companies to invest in public relations...

Environmental green

Types of greenwashing

People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...

Top PR Campaigns So Far in 2022

Companies that want to improve their PR efforts can learn a great deal from some of the most successful promotional efforts from popular brands all over the world. Mattel The popular actress Rose Ayling...