Tagged: PR insights

Live streaming has grown in popularity recently. It’s a new way for people and organizations to engage with followers in real time. Platforms such as TikTok, Facebook, Instagram, and Twitter have all added streaming...

Before engaging in AI for PR, companies must be aware of the potential downsides. There are concerns and drawbacks that should be considered to ensure effective implementation. Lack of Human Connection AI in PR...

These days, it’s no longer possible for companies to have their marketing and public relations teams or departments working in a silo, as they both have to work together to help the business achieve...

The main idea behind digital public relations efforts is the fact that companies are able to increase their exposure and visibility to their target audiences, which is why digital public relations efforts have become...

One of the most important metrics that all businesses should be keeping track of on Twitter is the number of impressions that their content generates. The Twitter Impressions give companies a better understanding of...

Although it’s been a difficult couple of years, throughout the global pandemic, the world witnessed a lot of resilience and compassion. The public relations industry has also dealt with a lot of change, and...

It’s not always easy for companies to generate any sort of media coverage with their public relations campaigns because of the sheer number of stories that journalists need to cover and tend to come...

Companies that want to target audiences and customers to choose them over their market competitors need to invest in a strong public relations campaign. However, it’s important for companies to invest in public relations...

People are often reluctant to buy green products as they are suspicious of corporate environmental claims. When companies publicize how great their green credentials are, people are suspicious that the companies must be hiding...

Companies that want to improve their PR efforts can learn a great deal from some of the most successful promotional efforts from popular brands all over the world. Mattel The popular actress Rose Ayling...