Advertising Campaigns in Gaming

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The popularity of gaming has been increasing in the past few years, and has practically skyrocketed during the pandemic. The importance of advertising campaigns for games has also increased along with this increase in gaming’s popularity. With more and more people turning to virtual forms of … [Read more...]

Automotive and Mobility PR from Bianchi PR

Established in 1992, the public relations and communications agency Bianchi PR has offices in Troy, Michigan. The company works with auto tech startups, global suppliers, mobility organizations as well as engineering services firms around the US and the world. The agency is also partnered with over … [Read more...]

7 Ways to Rehabilitate a Struggling Brand

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The online reputation of a business is of critical importance today. It takes steady effort to build up a dependable presence online but it only takes a couple of unfavorable reviews or mentions to knock it down. With little or no control over what is being said about organizations on digital … [Read more...]

INTEGRATING PRODUCTS INTO A CLIENT TARGETED LIFESTYLE

What is lifestyle marketing? Lifestyle marketing is a type of marketing where a product is marketed in such a way that it is perceived to capture the ideals, aspirations and aesthetics with which the targeted audience identifies, and which revolves around a particular meaning, purpose, and … [Read more...]

Is AI Useful For PR Firms, Or Just Another Fad?

“Shiny new object syndrome” isn’t just relegated to buying gadgets and gizmos - it also relates directly to the “buzz” surrounding AI. In the PR and marketing world, in particular, the allure of new tools is in part informed by the incredible power that our digitally connected world has provided to … [Read more...]

Why press releases are still relevant

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Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about what is happening, and facts. A press release is not an article; it’s one page of … [Read more...]

Lead Generation Using a Public Relations Campaign

Public relations isn’t just used for a brand’s reputation management, awareness, and publicity anymore. With the evolution of the industry, PR has become an excellent tool for lead generation that can work alongside business development and paid ads. Thought Leadership When a business leader … [Read more...]

Using Digital PR to Boost Your Ecommerce Business Website

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As an eCommerce business, you rely on your Internet presence to communicate your brand's message and encourage people through the sales funnel. Digital public relations is your key to curating a positive brand image online. With e-retail revenues projected to grow to $5.4 trillion by 2022, you’ll … [Read more...]

What’s Good PR?

Whats Good PR

Public relations is an essential piece of a company’s marketing efforts, and, compared to traditional advertising, it’s frequently a lot more cost-effective. Yet plenty of small businesses are still struggling with the concept of PR and understanding why it’s so necessary. PR and Advertising A … [Read more...]