consumer pr

Promoting Wellness Brands

2021-11-01 by EPR Staff
Valley Health Plan

As another end to a stressful year is approaching, and the world is still trying to navigate the impact of the global pandemic and its constant shifts in consumer behavior and values, one of the industries that has  successfully persisted throughout all of that has been the wellness industry. While innovation has been booming across many industries, with brands trying to show how relevant they can be and implement the latest technologies and promotional strategies, wellness brands have only been pushed further into the spotlight. Hims and Hers One of the brands that has  been pushed into the spotlight and... Read More >

Samsung Takes Risk Hoping for High Reward

2020-08-21 by EPR Staff

It’s no secret to consumers that the price points for smartphones and other mobile devices are climbing rapidly. People complained, but millions still went out and bought the latest and greatest handsets, even as prices climbed over $1,000. Then, COVID-19 hit, and an economic downturn followed. Many people didn’t have the extra cash on hand to buy a new phone, especially one that expensive. Seeing the need for other options, both Apple and Google released phones with a sub-$400 price point. Their biggest competitor, Samsung, is going in the other direction. The latest Galaxy phones, Samsung’s top-of-the-line smartphone handsets, are... Read More >

PR Consumer Beauty: Reassessing Why People Buy

2019-03-11 by EPR Staff

The PR of Consumer Beauty: Reassessing Why People Buy Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the right answer.” The “traditional” approach, which has been dominant for decades, appears to assume people buy because they aspire. They purchase beauty products to attain an otherwise unattainable level of beauty. They want to become. They see a supermodel in a... Read More >

Nectar Mattress: Best Brand & Marketing

2017-10-17 by John Aldo
Nectar Mattress: Best Brand & Marketing

If you are looking at buying a new memory foam mattress, then you’ll want to get the best option AND the best deal. Here’s the top mattress we found, you can try it out for up to 365 days for free and get a discount too – great marketing and a testament to success. The deal to check out is on the Nectar foam mattress (, as the mattress is made of a blend between memory foam and gel quilting foam giving great support for the surface while still offering the contouring to a body known in memory foam mattresses.... Read More >

Shkreli guilty of fraud

2017-08-09 by John Goode

In what many are already calling a victory for the “good guys,” Martin Shkreli may be looking at the end of his career. The former pharmaceutical CEO who earned the derisive nickname, “Pharma Bro,” has been found guilty of fraud. According to the conviction, Shkreli “deceived investors” in some hedge funds. The jury deliberated for five days before finding Shkreli guilty on three of eight counts. He had been charged with securities fraud and conspiracy to commit fraud. The split decision is not really surprising. Many following the case have some trouble differentiating between where Shkreli actually committed fraud and... Read More >

Tech companies lining up behind net neutrality

2017-07-24 by John Goode
Tech companies lining up behind net neutrality

The biggest buzzword in today’s tech politics is no doubt, net neutrality. Millions are talking about it, even though many don’t understand what it means, not really. But that hasn’t stopped people from trying to explain it, as least well enough to get others to sign petitions and get on board online. Enthusiasm is high, and now many tech companies are answering the bell, coming out swinging in support of net neutrality. The group effort was in support of what was called a “Day of Action” which had the hopes of convincing the FCC that net neutrality – defined by... Read More >

Starbucks customers still seething over long lines

2017-02-14 by EPR Staff
Starbucks customers still seething over long lines

If they were going to complain about something, you would think Starbucks customers might complain about paying $5 for a cup of coffee. Nope. They love that. Want to get them all in a lather, though? Make them wait in line. When “in a hurry” coffee customers are stuck waiting for their caffeine fix, they can get downright testy. And they have their phones right there in their hands to tell the world all about it. After a lengthy and massive social media tirade over the state of the wait at Starbucks from coast to coast, the company made a... Read More >

PR Tips from Carmichael Lynch’s Subaru Campaigns

2016-12-14 by EPR Staff
PR Tips to be Learned from Carmichael Lynch’s Subaru Campaigns

Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for Subaru’s Outback, Crosstrek, and Forester recently. Many different campaigns can benefit from Carmichael Lynch’s approach. Subaru owners often fall into the category of suburbanites with 2.5 kids, one or more pets, and passion for particular causes. The causes may vary from one owner to another, but putting together a list of several prominent charities to choose from should cover the inclinations of almost all buyers of... Read More >

Star Wars Drones Out In Time For Rogue One

2016-12-04 by Ronn Torossian
Star Wars Drone

It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means promotional stunts and product placement. Enter Disney and Star Wars, the twin Death Stars of promotional merchandising expertise. This holiday season, living rooms and yards across the country will become re-enactments of the Battles of Endor or Hoth or the Death Star … or maybe a mashup of all the... Read More >

DuJour Media’s Jason Binn and JetSmarter To Host Art Basel Kick-Off Event

2016-11-28 by EPR Staff
Art Basel Miami

The Kick Off of Miami Beach’s Art Basel Week Party to Celebrate DuJour Cover Star Kris Jenner  WHAT:              DuJour Media’s Jason Binn, Gilt’s Jonathan Greller and JetSmarter’s Sergey Petrossovhost the kick off of Miami Beach’s Art Basel Week Party at The Confidante Hotel to celebrate DuJour cover star Kris Jenner and the release of All-American XVI by Nan Bushand Bruce Weber, presented by InList. Guests will enjoy handcrafted bites from award-winning new-style Japanese restaurant Kuro located at the Seminole Hard Rock Hotel & Casino and be treated to music by The Extortionists featuring Ibe Soliman and Public School's Dao-Yi & Maxwell Osborne. WHO: Jason Binn along with friends Kris Jenner, Nan Bush, Bruce Weber, Jonathan Greller,Alexa Greenfield, Archie Drury, Audrina Patridge,... Read More >

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