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Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the right answer.” The “traditional” approach, […]
If you are looking at buying a new memory foam mattress, then you’ll want to get the best option AND the best deal. Here’s the top mattress we found, you can try it out for up to 365 days for free and get a discount too – great marketing and a testament to success. The […]
In what many are already calling a victory for the “good guys,” Martin Shkreli may be looking at the end of his career. The former pharmaceutical CEO who earned the derisive nickname, “Pharma Bro,” has been found guilty of fraud. According to the conviction, Shkreli “deceived investors” in some hedge funds. The jury deliberated for […]
The biggest buzzword in today’s tech politics is no doubt, net neutrality. Millions are talking about it, even though many don’t understand what it means, not really. But that hasn’t stopped people from trying to explain it, as least well enough to get others to sign petitions and get on board online. Enthusiasm is high, […]
If they were going to complain about something, you would think Starbucks customers might complain about paying $5 for a cup of coffee. Nope. They love that. Want to get them all in a lather, though? Make them wait in line. When “in a hurry” coffee customers are stuck waiting for their caffeine fix, they […]
Looking at good PR efforts, no matter who the practitioner, is always an excellent way to improve skills and enhance creative efforts. Let’s look at three ways Carmichael Lynch has built their campaigns for Subaru’s Outback, Crosstrek, and Forester recently. PR News For You: Vista, California Issues Branding RFP Toyota to Recall 1.3 Million Cars in […]
It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means promotional stunts and product placement. […]
The Kick Off of Miami Beach’s Art Basel Week Party to Celebrate DuJour Cover Star Kris Jenner WHAT: DuJour Media’s Jason Binn, Gilt’s Jonathan Greller and JetSmarter’s Sergey Petrossovhost the kick off of Miami Beach’s Art Basel Week Party at The Confidante Hotel to celebrate DuJour cover star Kris Jenner and the release of All-American XVI by Nan Bushand Bruce Weber, presented by InList. Guests will enjoy handcrafted […]
Remember last month when the recall of an exploding phone made Samsung the laughingstock of the mobile world? Well, that worm seems to have turned. First, some are reporting that the Galaxy’s top opponent in the marketplace, the iPhone, also has some overheating issues. But, more importantly, Samsung’s proper handling of the recall crisis created a […]
Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as seen on many social media platforms. Even regular favorites like Fettuccine Alfredo can be lighted up by adding in a host […]
