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strategies they can use. After all, companies generate more sales when the customers think of the company when they’re trying to find a solution to a pain point. By showing up at the right...
This year, PepsiCo announced a brand-new soda beverage, with a lemon-lime flavor, called Starry. According to the brand’s promotional content, this new product was created to target younger generations of consumers, specifically Gen Z...
Companies have to reach their consumers through their content, however, the biggest obstacle that businesses face in those terms is how they can create this type of content, and what format the content needs...
Customer experience is all about the way companies engage with their customers throughout every stage of the buying journey. That means customer experience doesn’t just support a business, it’s the core of every business....
One of the most popular marketing topics this year has been customer experience, but in reality, customer experience has always been at the core of what companies do. However, the pandemic accelerated the world...
It’s not always easy to build a successful e-commerce company. Plenty of e-commerce businesses have failed, which resulted in a waste of time and money. However, when done right, companies in the e-commerce industry...
As another end to a stressful year is approaching, and the world is still trying to navigate the impact of the global pandemic and its constant shifts in consumer behavior and values, one of...
It’s no secret to consumers that the price points for smartphones and other mobile devices are climbing rapidly. People complained, but millions still went out and bought the latest and greatest handsets, even as...
Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across...
If you are looking at buying a new memory foam mattress, then you’ll want to get the best option AND the best deal. Here’s the top mattress we found, you can try it out...
5WPR - 20 Years Leading PR firm
5WPR, 2023 leading PR firm
