APCO Worldwide - News, Video, Info, Gossip and More

APCO Worldwide Public Relations

APCO Worldwide is a multinational public relations firm that has offices in 30 major markets around the world, including their headquarters in Washington DC, as well as in Berlin, Chicago, Hong Kong, London, New York, Paris, San Francisco, Tokyo, and more. Some of their largest clients include Sprint, United Airlines, IKEA, Microsoft, Novartis Africa, and Ebay. APCO has represented at least six of the top 10 companies on Fortune's Global 500 list.

APCO was founded in 1984 as a small PR office in Washington DC by current Chairman, Margery Kraus. With over 600 employees, it has become the second largest privately owned communications and public affairs company in the world. Ms. Kraus remains very active in the PR field – currently serving with the Institute for Public Relations and as a past board member of the Council of Public Relations Firms and chairperson of the Public Affairs Council. The firm has developed a 4A formula in working with and developing champion brands – including Alignment, Authenticity, Attachment, and Advocacy. Much of the day-to-day firm work is now overseen by CEO Brad Staples.

Brad Staples has been working at APCO for approximately 20 years, and came into the CEO position first as a co-CEO along with Margery Kraus, who then shifted to chairman late in 2014. According to the APCO website, Mr. Staples has “devised and conducted reputation and communications programs for multinational companies,” “developed public affairs campaigns and led investment promotion, information and reputation assignments for numerous corporations, governments, and political leaders,” and “built global antitrust and competition practice.”

APCO’s website displays some of their best campaigns and also shows the direction the company pursues. These include global efforts to encourage and increase vaccinations for children worldwide, helped IKEA build their brand as a top company promoting environmental corporate sustainability, promoted Ebay in Europe as a thought leader and in the process helped shaped marketing efforts in Europe and elsewhere, and through their efforts they helped stop the takeover of T-Mobile by AT&T, making certain AT&T did not become so big they could remove competition from the market.

Their areas of specialization include technology, financial, healthcare, energy and cleantech, food, consumer products and retail, as well as others. They represent their clients with efforts in public affairs, research, PR, advertising, branding, content creation, digital, financial information, crisis management, litigation communications, market communications, media relations, and others.
APCO has been a member of the United Nations Global Compact since 2010 - and in their 2014/15 Communications Report, they shared past efforts and successes for that time frame by saying,

“We reaffirmed our commitment to carrying out our business fairly, honestly and openly and to ensuring that the policies, practices and systems are in place to provide our employees with the direction and support needed to follow this mandate. We established a new structure and expanded the role for our Responsible Business Committee so that it fully reflects the APCO community, the markets we serve, the values that guide us and the culture of respect, collaboration and excellence we strive for. We also made changes within the executive leadership, which included appointing Brad Staples as APCO’s second chief executive officer. In co-signing this letter, we both reaffirm our commitment to UNGC’s Ten Principles.”

APCO has received awards from various sources and for many reasons over the years, but in 2015, a few of the awards they won included PR News’ Platinum PR Awards 2015: Public Affairs Campaign for IKEA’s Wind Farm Announcement, PR News’ Top Places to Work in 2015, MarCom Awards’ Gold Awards 2015: Awareness Campaign Video for Take Two - Tell 2 for Stroke video, and New York Observer’s 2015 PR Power 50.

City of La Vista Nebraska Issues Marketing & Branding RFP

City of La Vista Nebraska Issues Marketing & Branding RFP

The City of La Vista has issued marketing and branding RFPS to provide brand execution and ongoing marketing and public relations services for the city. La Vista has a reputation for being a progressive, safe, and family friendly community, but has no cohesive brand image to convey a common message or to connect the many […]

Lobbying RFP Issued

Lobbying RFP Issued

The Unified Government of Wyandotte County/Kansas City, Kansas, County Administrator is accepting competitive proposals from qualified individuals, firms, partnerships, and corporations for the purpose of assisting the Unified Government of Wyandotte County/Kansas City, Kansas with government relations and lobbying efforts at the federal level.   Background The Unified Government of Wyandotte County/Kansas City, Kansas is […]

APCO Worldwide Profile

Apco Worldwide Profile

APCO Worldwide is a global communication and stakeholder engagement strategy firm. This is a company dedicated to challenging conventional thought processes and inspiring movements that help clients to succeed in a complex and ever-evolving environment. APCO Worldwide Leadership and Clients: APCO Worldwide takes the “Worldwide” in their title to the next level with offices that […]

APCO PR: Cold Steel Tool of Big Business

APCO Worldwide PR

Icy cold as a scalpel, one paragraph that reads like; “If we want to, we will engage the Web too.” The one glimmer of hope I mentioned is their latest StudioAPCO, which is under construction. It occurs to me that this is a reluctant interjection of technology to at least compete with some of the other “power” broker agencies. I feel it is a half hearted and late attempt.

Canadian Town Issues Branding RFP

Canadian Town Issues Branding RFP

Town of Shediac in Canada is seeking a branding agency to provide brand consulting, design and public engagement services as part of a brand development project. Target groups to be engaged will include the local community at large and stakeholders such as the cultural, multicultural, not-for-profit, tourism and business communities. Creating an exciting, new, evolutionary, […]

North Dakota PR Firms: Where Are You?

North Dakota PR Firms Where Are You

The North Dakota Department of Agriculture is soliciting proposals for a contractor to provide marketing services for the Department’s 2017 Pride of Dakota Showcase Events (“Events”). The Department is seeking a dynamic agency with strong, full-service capabilities that can produce a quality advertising and marketing campaign for the Events. The campaign must be multi-platform and […]

Non-Profit Issues Real Estate RFP

Non-Profit Issues Real Estate RFP

Kearney Housing Development Corporation, a Nebraska based non-profit has issued an RFP for Marketing and PR Services. Kearney Housing Development Corporation (KHDC) is looking to elevate its new brand by partnering with innovative and exciting partners to help KHDC to enhance the image of the corporation.