The objective of this RFP is to enter into a contract with a firm or firms that will offer a unique and novel combination of branding, market research, marketing communications services and metrics to promote Fairfax County as an innovative business and technology center for companies and employees. … [Read more...]
APCO Worldwide - News, Video, Info, Gossip and More
APCO Worldwide is a multinational public relations firm that has offices in 30 major markets around the world, including their headquarters in Washington DC, as well as in Berlin, Chicago, Hong Kong, London, New York, Paris, San Francisco, Tokyo, and more. Some of their largest clients include Sprint, United Airlines, IKEA, Microsoft, Novartis Africa, and Ebay. APCO has represented at least six of the top 10 companies on Fortune's Global 500 list.
APCO was founded in 1984 as a small PR office in Washington DC by current Chairman, Margery Kraus. With over 600 employees, it has become the second largest privately owned communications and public affairs company in the world. Ms. Kraus remains very active in the PR field – currently serving with the Institute for Public Relations and as a past board member of the Council of Public Relations Firms and chairperson of the Public Affairs Council. The firm has developed a 4A formula in working with and developing champion brands – including Alignment, Authenticity, Attachment, and Advocacy. Much of the day-to-day firm work is now overseen by CEO Brad Staples.
Brad Staples has been working at APCO for approximately 20 years, and came into the CEO position first as a co-CEO along with Margery Kraus, who then shifted to chairman late in 2014. According to the APCO website, Mr. Staples has “devised and conducted reputation and communications programs for multinational companies,” “developed public affairs campaigns and led investment promotion, information and reputation assignments for numerous corporations, governments, and political leaders,” and “built global antitrust and competition practice.”
APCO’s website displays some of their best campaigns and also shows the direction the company pursues. These include global efforts to encourage and increase vaccinations for children worldwide, helped IKEA build their brand as a top company promoting environmental corporate sustainability, promoted Ebay in Europe as a thought leader and in the process helped shaped marketing efforts in Europe and elsewhere, and through their efforts they helped stop the takeover of T-Mobile by AT&T, making certain AT&T did not become so big they could remove competition from the market.
Their areas of specialization include technology, financial, healthcare, energy and cleantech, food, consumer products and retail, as well as others. They represent their clients with efforts in public affairs, research, PR, advertising, branding, content creation, digital, financial information, crisis management, litigation communications, market communications, media relations, and others.
APCO has been a member of the United Nations Global Compact since 2010 - and in their 2014/15 Communications Report, they shared past efforts and successes for that time frame by saying,
“We reaffirmed our commitment to carrying out our business fairly, honestly and openly and to ensuring that the policies, practices and systems are in place to provide our employees with the direction and support needed to follow this mandate. We established a new structure and expanded the role for our Responsible Business Committee so that it fully reflects the APCO community, the markets we serve, the values that guide us and the culture of respect, collaboration and excellence we strive for. We also made changes within the executive leadership, which included appointing Brad Staples as APCO’s second chief executive officer. In co-signing this letter, we both reaffirm our commitment to UNGC’s Ten Principles.”
APCO has received awards from various sources and for many reasons over the years, but in 2015, a few of the awards they won included PR News’ Platinum PR Awards 2015: Public Affairs Campaign for IKEA’s Wind Farm Announcement, PR News’ Top Places to Work in 2015, MarCom Awards’ Gold Awards 2015: Awareness Campaign Video for Take Two - Tell 2 for Stroke video, and New York Observer’s 2015 PR Power 50.
UMass Lowell seeks to engage a highly qualified firm to assist with a market research project throughout the 2019-20 school year. Background: The University of Massachusetts Lowell is located in the historic industrial city of Lowell, 25 miles northwest of Boston; the campus spans more than … [Read more...]
South Dakota Department of Health Issues Marketing RFP The purpose of this RFP is to establish a contract with a qualified marketing firm to assist the multi-state Health Information Exchange (South Dakota Health Link) to develop new and innovative marketing materials and collateral to aid in … [Read more...]
The City of La Vista has issued marketing and branding RFPS to provide brand execution and ongoing marketing and public relations services for the city. La Vista has a reputation for being a progressive, safe, and family friendly community, but has no cohesive brand image to convey a common message … [Read more...]
The Unified Government of Wyandotte County/Kansas City, Kansas, County Administrator is accepting competitive proposals from qualified individuals, firms, partnerships, and corporations for the purpose of assisting the Unified Government of Wyandotte County/Kansas City, Kansas with government … [Read more...]
APCO Worldwide is a global communication and stakeholder engagement strategy firm. This is a company dedicated to challenging conventional thought processes and inspiring movements that help clients to succeed in a complex and ever-evolving environment. APCO Worldwide Leadership and Clients: APCO … [Read more...]
Yesterday I had the pleasant opportunity to take a look at Waggener Edstrom, the second most profitable PR agency in the world. In keeping with my promise, and out of honest curiosity, I am traveling down this list of world shaping PR in an effort to essentially evaluate their online image. Today … [Read more...]
Weber Shandwick Is One of Many Defendants in $20M Lawsuit Several defendants are named in a civil lawsuit recently filed in the New York Supreme Court by the Landau Group law firm on behalf of George Ouzounian and Jane Doe (his girlfriend) Ouzounian is also known on the internet as Maddox. The suit … [Read more...]
University of Central Arkansas has issued an RFP for a lobbying agency. … [Read more...]
James Chapman Joins Bell Pottinger James Chapman is moving to Bell Pottinger on June 26th as a member of their political team. He should fill the spot easily as he used to be both a political editor at the Daily Mail and Brexit secretary David Davis’ chief of staff. Chapman declared that his … [Read more...]