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Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what may have worked in the past may not work so well in the future. That means the ways in which we […]
The golden globes had an unlikely star this year – Kelleth Cuthbert, a model at the event’s red carpet holding a tray of Fiji Water bottles. Given her prime position on the red carpet, Cuthbert spent the evening ‘photobombing’ various celebrities as she posed behind them with her tray Dubbed ‘Fiji Water Girl’ by the […]
In today’s digital world, many people are starting to think seriously about the possibility of giving up their nine-to-five job and replacing it with a life as an entrepreneur. The online environment makes it easier than ever for ambitious people to start selling products and services online. However, a lot of people don’t realize just […]
In the modern business world, companies can’t rely on a great price or an innovative product alone to help them stay ahead of the competition. Today’s consumers judge companies based on the experiences that they can offer. This means that organizations need to spend more time and effort on building the right relationships with their […]
When you start your own business, and you ARE the business, there is no time. As the chief everything, from CEO to janitor, you’re focused primarily on what will bring in the money, so you can survive long enough to scale. You don’t have time for much else. But that doesn’t mean you can just […]
On 20 September, 2017, Hurricane Maria brought destruction and despair to the island of Puerto Rico. Residents of the remote coastal town of Punta Santiago painted a sign on the pavement that read “S.O.S. Necesitamos right Aqua/Comida”, translated as “S.O.S. We need Water/Food”). This message made headlines in the United States and across the world, […]
Building a strong in-house marketing team involves a lot of time and energy due to which a lot of companies resort to hiring marketing agencies to do the work for them. While these agencies are fully equipped with the necessary skills, nothing beats having a quality in-house marketing team. There are plenty of tough decisions […]
Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an effect in how you and your business is perceived. Corporate communication has rapidly evolved in recent times due to the advent […]
If you’re a manager, you’re going to come across underperforming employees or maybe even teams at some point. There’s going to be that one person who just doesn’t get the job done. It is one of the greatest challenges of being a manager, whereas one of the greatest skills as a manager is being able […]
Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it’s a great boss or an inspiring teacher. Although our opinion of the ultimate leader might vary, most people will agree on some of the main characteristics […]
