PR Insights - Everything Public Relations

Marketing During A Pandemic

Marketing During A Pandemic

In the wake of a pandemic, which most people have never experienced, the novel coronavirus COVID-19 has managed to affect every part of people’ lives in a matter of weeks. Between the panic buying and the panic selling, crisis communications have become a valuable tool, which is going to be very useful in this ongoing […]

Credit Card or DIP?

Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or DIP.  CivicScience, a U.S. market research, and intelligence firm revealed that the popularity of interest-free digital payment programs jumped from 24% […]

Public Relations Skills for 2020

Public Relations Skills for 2020

For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the purpose of public relations will always be to effectively manage a client’s public perception, be they an individual, business, government or organization, the skills required to do this successfully are […]

Google Policy Shift Stops Well Short of Ban

google ranking

For three years now, web companies have been facing increasingly loud consumer demands that they do something about false or misleading political advertising on their platforms or using their channels. The rub, of course, is that political advertising is extremely lucrative, and companies are not willing to give up that cash flow without good cause, […]

Adapt or Lose

Most corporate leaders should be pleased.  Employment is at a high.  The economy and the stock market are doing well.  So, what is there to worry about? Baby boomers and their predecessors who believed in hard work and company loyalty are retiring.  Many of their replacements are Millennials who already make up the biggest working […]

WHO WAS THE FIRST SOCIAL MEDIA INFLUENCER?

social media influnencer

It is one of the modern mysteries of the digital age, and technically no correct answer to the question.  In fact, there are many correct answers depending on how one would define the question and venue. History of The First Influencer Influencer marketing platform and consulting company Grin offered two candidates.  They say “in advertising folklore, […]

Evolution Or Revolution

evolution-not-revolution

During the first and second industrial revolutions when manufacturing and industrialization were booming, leadership was pretty straightforward.  Leaders told their employees when, where and how to work.  Most leaders made all the decisions and relied on annual performance reviews to rate employees. Communications was one way and from the top down. Today’s reports about the values […]

Making a Difference Through Purpose

In October, hundreds of corporate executives gathered in Chicago for PRWeek’s PRDecoded conference to hear stories of how leaders in different industries leveraged their corporate strength and influence to make a difference in the world.  For some attendees, it was the first step toward incorporating social responsibility into their company culture.  Thinking about doing this? […]

Nike Communications Clients and Campaigns

Nike Communications works with a broad range of clients, many of whom are some of the world’s leading luxury brands, including Gillette Labs, Grey Goose, Billy Reid, and Halo Sport. The firm’s work with its various clients has allowed them to shift brand perceptions through strategies that help to maintain images of quality and luxury. […]

Thunberg Responds to Being Named Person of the Year

Time Magazine has a history of choosing volatile candidates to grace their covers as “Person of the Year,” and this year is no exception. The 2019 honoree is teenage climate activist Greta Thunberg. The response to the announcement was immediate. Fans of Thunberg and of her message cheered the teen’s continued high profile. Meanwhile, those […]