PR Insights - Everything Public Relations

Q & A With Michael D. London of Bow Wow Labs

Bow Wow Labs

Today, a special Q & A with Michael D. London, CEO of Bow Wow Labs. For more than 40 years, Michael London has invested in and built companies from startup, to maturity, to exit. In all cases, these companies have become more than an investment, and London has been the Chairman and Chief … [Read more...]

Digital Marketing Predictions For The Year To Come

What do pros think will happen in digital marketing in 2021?  Some experts told us: “Accessibility is a trend that is gaining more and more momentum as marketers and brands realize that their message is inaccessible to valuable audiences. Optimizing for voice search, video search and … [Read more...]

Predictions For The Year To Come

Experts from a variety of different companies shared their thoughts about the year to come. Different predictions from different folks.  Olga Gonzalez, CEO, Pietra Communications says that, “Because of the move to virtual events, due to the Covid-19 pandemic, PR and marketing agencies are … [Read more...]

Focusing on Employees During a Crisis

Four tips on transforming employees into leaders

Companies take vastly different approaches in communicating with employees during a PR crisis. Usually, when referring to great leaders, most people think about people who are brave, decisive and smart, but according to research, there is just one single quality that stands out, and that’s emotional … [Read more...]

Artificial Intelligence Utilization in Business

Fitting Artificial Intelligence (AI) with PR

The past several years have seen an increase in development and adoption of artificial intelligence in different aspects of people’s daily lives. However, above all, this tool has greatly impacted how companies operate.  The pandemic ended up changing countless companies around the world and … [Read more...]

Starting A Business During The Pandemic

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The pandemic that started at the beginning of 2020 and didn’t end in sight has seen many people losing their jobs and many businesses suffering or closing down. This has led to people either taking a break from their startups and waiting for the pandemic to come to an end or starting fresh and … [Read more...]

Developing Immunity to Cancel Culture

There is nothing fair and equitable about the so-called “cancel culture.” Let’s get that out of the way right from the start. That said, it helps no one to complain about whether or not something is fair. We have to work with the world as it is, not how we want it to be. Regardless of how brand … [Read more...]

Career Advancement and the Pandemic

Marketing During A Pandemic

“If 2020 was a career, it would look like a gaping hole,” said leadership author and keynote speaker Julie Winkle Giulioni this September. The pandemic, she explained, caused many companies to place employee development and advancement on hold indefinitely. That and growing community activism … [Read more...]

Affiliate Marketing Case Study From DMi Partners

At Everything-PR we like to review successful campaigns, and today, an interview with Kristina Nolan, Vice President of Affiliate at DMi Partners on a successful campaign. Set up the situation for us: who is Rastelli’s and what did they task your agency with? Rastelli’s started out in 1976 as … [Read more...]