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Jeff is a hotshot entrepreneur who up to this point has become accustomed to calling his own shots. However, when a dream job offer appears on his desk one day, he knows he would be ill-advised to turn it down. Stable income, full benefits, and the ability to take a fledgling startup into the stratosphere. […]
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case of unpaid versus paid, credible versus skeptical, earned versus purchased. Advertising is hardly filling, and public relations just tastes so, so […]
Whether you’re an entrepreneur or an aspiring social media celebrity, you’ll have surely considered the need to form a solid PR strategy. Like most new players, however, you’re unlikely to have much access to a PR professional or agency. In lieu of your own personal PR team, we’ve covered the basics for you. The first […]
One of the less glamorous, but no less important, parts of becoming an entrepreneur is acquainting yourself with a host of rules, practices, and terminology that make up the backbone of your business. One of these elements is trademarks: what is a trademark, what parts of your business can you trademark, and what stage of […]
While having leadership experience is mandatory for most CEOs, it is possible to reach the position and still need to hone these skills. All great CEOs know that they have to be honest about what qualities they possess, and those they do not while also having a willingness to improve the areas that will benefit […]
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say […]
Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly enticing, and seemingly befitting of an industry where women make up a massive 66% of the overall workforce, according to the […]
Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn any word or phrase into a clickable, followable topic, with the […]
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products for public consumption, more brands are putting their name in the hat to be the next big thing. One such brand […]
Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not everyone will be satisfied every time. And that’s okay. What matters the most is the way in which a business handles […]
