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An often unspoken piece of a diversity and inclusion program is the creation of a workplace environment where everyone feels a sense of belonging. Belonging is the difference between a company that shows they’re employing D&I versus one that truly supports both by also nurturing it. 51% of LGBT … [Read more...]
What is so unusual about Google's new algorithm? It is all about the new update, where page experience is the search engine's primary focus and priority. The new update seeks to improve the overall page experience by eliminating those aspects that give Google a lousy name. Some of the problematic … [Read more...]
Non Fungible Tokens are digital items that have a particular value depending on their uniqueness. They could be portraits, videos, GIFs, and many other formats. Since NFTs are outstanding data components on a blockchain, they are not synonymous with each other. Below is a review of the most costly … [Read more...]
Last month the Suez Canal, which is a waterway that connects Europe and Asia, ended up blocked by a cargo ship for an extended period of time. This situation made for plenty of crisis communications lessons for business leaders who were following the event closely. The biggest lesson is the steps … [Read more...]
This immortal biblical verse from Matthew the Apostle epitomizes what astute leaders of today did to maintain their success throughout the pandemic. Ocean Spray was one such success story and has chalked up several successes. It demonstrated that user generated content (UGC) can positively improve … [Read more...]
Social media platforms can change at a rapid pace, and this is especially visible with some of the newer platforms, such as Instagram or TikTok. Specifically, these two platforms have been seeing a lot more authenticity and a lot less sophistication, which has led to a great surge in sharing content … [Read more...]
Beyond simply getting profits, plenty of business owners start out with another clear purpose and values that accompany the main purpose, especially when it comes to making any business decisions. As people are constantly changing and evolving, it’s normal for business owners and their companies to … [Read more...]
Like many companies and brands, ad agencies, too, responded to events of last year and called for diversity and inclusion with various initiatives. Agencies were probably driven to act more quickly after the CEO of The Richards Group made what even many of his staff felt were racist remarks during a … [Read more...]
One of the marketing strategies that rose sharply during the pandemic was the use of influencers particularly if it helped consumers cope or if it entertained them. How-to tutorials ranked highest among U.S. and UK respondents in a May 2020 survey of what they wanted to see more of in influencers. A … [Read more...]
When the first millennials were born in 1980, the census bureau reported that about a fourth of all census tracts in the US. were nearly exclusively white. Fast forward to 2045 when the Brookings Institute forecasts that minority groups will collectively make up more than half the U.S. population. … [Read more...]