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Hiring a PR firm is an important asset for many different companies, however, it’s important to have a few things in mind before making the decision on choosing the company. Before everything else, it’s important that the company and the PR firm have the right relationship and that both representatives, ideas, and achievements align. Set […]
Boomers may remember this 1964 hit song first made popular by the Shangri-Las and subsequently recorded by other artists. In today’s fast-moving world of digital communications, the leader of today’s pack is Instagram. So? Recent research by Business Insider Intelligence revealed that 79% of brands relied on Instagram for their influencer campaigns. The research service […]
Not only is 2020 a major election year, but the tech industry is also bracing for a number of potentially sweeping changes on many fronts around many parts of the U.S. For starters, 49 states and the U.S. territories have joined Texas in a joint bi-partisan antitrust investigation of Google. This probe is happening in […]
Ever since its early beginnings, Avis, the car rental company, was always second to Hertz. In 1963, its agency Doyle Dane Bernbach decided to capitalize on Avis being second and came out with the slogan, “When you’re only number two, you try harder.” Avis had lost $3.2 million the year before the campaign but within […]
In the wake of a pandemic, which most people have never experienced, the novel coronavirus COVID-19 has managed to affect every part of people’ lives in a matter of weeks. Between the panic buying and the panic selling, crisis communications have become a valuable tool, which is going to be very useful in this ongoing […]
Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or DIP. CivicScience, a U.S. market research, and intelligence firm revealed that the popularity of interest-free digital payment programs jumped from 24% […]
For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the purpose of public relations will always be to effectively manage a client’s public perception, be they an individual, business, government or organization, the skills required to do this successfully are […]
For three years now, web companies have been facing increasingly loud consumer demands that they do something about false or misleading political advertising on their platforms or using their channels. The rub, of course, is that political advertising is extremely lucrative, and companies are not willing to give up that cash flow without good cause, […]
Most corporate leaders should be pleased. Employment is at a high. The economy and the stock market are doing well. So, what is there to worry about? Baby boomers and their predecessors who believed in hard work and company loyalty are retiring. Many of their replacements are Millennials who already make up the biggest working […]
It is one of the modern mysteries of the digital age, and technically no correct answer to the question. In fact, there are many correct answers depending on how one would define the question and venue. History of The First Influencer Influencer marketing platform and consulting company Grin offered two candidates. They say “in advertising folklore, […]