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Beyond simply getting profits, plenty of business owners start out with another clear purpose and values that accompany the main purpose, especially when it comes to making any business decisions. As people are constantly changing and evolving, it’s normal for business owners and their companies to … [Read more...]
Like many companies and brands, ad agencies, too, responded to events of last year and called for diversity and inclusion with various initiatives. Agencies were probably driven to act more quickly after the CEO of The Richards Group made what even many of his staff felt were racist remarks during a … [Read more...]
One of the marketing strategies that rose sharply during the pandemic was the use of influencers particularly if it helped consumers cope or if it entertained them. How-to tutorials ranked highest among U.S. and UK respondents in a May 2020 survey of what they wanted to see more of in influencers. A … [Read more...]
When the first millennials were born in 1980, the census bureau reported that about a fourth of all census tracts in the US. were nearly exclusively white. Fast forward to 2045 when the Brookings Institute forecasts that minority groups will collectively make up more than half the U.S. population. … [Read more...]
When American fantasy writer Brandon Sanderson said, “What was the point of a little voice? Weren’t voices for being heard?,” he may not have had voice technology like Google Assistant in mind, which this year has already been installed in over a billion devices and climbing. But his quote sure … [Read more...]
Crisis situations are inevitable, both for bigger and smaller companies, but the main thing that can change a company’s outlook during such a situation is how it will handle the crisis itself and communicate with its customers. For example, a few years ago, when Samsung released its newest … [Read more...]
The knowledge that COVID-19 vaccines would soon be reaching Americans hasn’t changed concerns about income equality. In fact, a November poll by research firm CivicScience revealed that worries about equality were a concern of 78% of those surveyed, its highest levels of the year to date. That … [Read more...]
Just how important are D&I (diversity and inclusiveness) initiatives today? Gen Z, those born between the mid-1990s and 2010 number about 2.4 billion worldwide and will comprise about 25% of the workforce within four years, according to consumer study firm, McCrindle. Not only have they been … [Read more...]
While launching a business is a difficult feat, identifying and optimizing its growth potential is an even more difficult matter that many business owners have trouble navigating. Especially when the business starts growing, and the environment starts changing. Fortunately, there are several … [Read more...]
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey of more than 600 customers. What can brands do to improve their position in the … [Read more...]