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When a single PR campaign misfires, there could be a number of different reasons. However, if your public relations efforts are consistently failing to bear fruit, one or more of the following common PR problems are the likely reason. Let’s review these common reasons for PR failure and what you can do to turn that […]
The Israeli start-up and tech scene have been a hub for innovation and growth. However, the tech scene is at a time of flux and change. The major sectors to watch out for in the Israeli tech include innovations in blockchain, AI, medical cannabis and advanced manufacturing. In terms of what’s in store for Israeli […]
Gillette recently released a marketing campaign to address the #MeToo movement and vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man’. The company released an ad, putting a new spin on its famous tagline, ‘the best a man can get’. The ad campaign has been met with mixed […]
A bold statement, to be sure. However, it really is not so difficult to motivate and energize a workforce, so long as the one leading it is willing to put in the work. Happy workers are productive workers, that is no secret. But what’s the secret to motivating a group of employees to work hard […]
If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film, produced by Grey New York […]
There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than Pixar. The company, much like it’s partner, Disney, started with one creative guy with one creative idea. Followed by huge risks, […]
Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what may have worked in the past may not work so well in the future. That means the ways in which we […]
The golden globes had an unlikely star this year – Kelleth Cuthbert, a model at the event’s red carpet holding a tray of Fiji Water bottles. Given her prime position on the red carpet, Cuthbert spent the evening ‘photobombing’ various celebrities as she posed behind them with her tray Dubbed ‘Fiji Water Girl’ by the […]
In today’s digital world, many people are starting to think seriously about the possibility of giving up their nine-to-five job and replacing it with a life as an entrepreneur. The online environment makes it easier than ever for ambitious people to start selling products and services online. However, a lot of people don’t realize just […]
In the modern business world, companies can’t rely on a great price or an innovative product alone to help them stay ahead of the competition. Today’s consumers judge companies based on the experiences that they can offer. This means that organizations need to spend more time and effort on building the right relationships with their […]
