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It is one of the modern mysteries of the digital age, and technically no correct answer to the question. In fact, there are many correct answers depending on how one would define the question and venue. History of The First Influencer Influencer marketing platform and consulting company Grin offered two candidates. They say “in advertising folklore, […]
During the first and second industrial revolutions when manufacturing and industrialization were booming, leadership was pretty straightforward. Leaders told their employees when, where and how to work. Most leaders made all the decisions and relied on annual performance reviews to rate employees. Communications was one way and from the top down. Today’s reports about the values […]
In October, hundreds of corporate executives gathered in Chicago for PRWeek’s PRDecoded conference to hear stories of how leaders in different industries leveraged their corporate strength and influence to make a difference in the world. For some attendees, it was the first step toward incorporating social responsibility into their company culture. Thinking about doing this? […]
Nike Communications works with a broad range of clients, many of whom are some of the world’s leading luxury brands, including Gillette Labs, Grey Goose, Billy Reid, and Halo Sport. The firm’s work with its various clients has allowed them to shift brand perceptions through strategies that help to maintain images of quality and luxury. […]
Time Magazine has a history of choosing volatile candidates to grace their covers as “Person of the Year,” and this year is no exception. The 2019 honoree is teenage climate activist Greta Thunberg. The response to the announcement was immediate. Fans of Thunberg and of her message cheered the teen’s continued high profile. Meanwhile, those […]
For many, communicating to connect with an audience is the ultimate goal of public relations. That’s why digital storytelling is a communications trend with no end in sight, with skilled story writers a vital part of any modern marketing team. Take, for example, a shopper looking for a new pair of shoes. On one rack, […]
When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR? This question is the embodiment of the change that PR has faced in the 21st century, thanks to the evolution of the field of digital marketing. Some of the most successful companies have decided […]
Organic, once thought to refer only to natural foods, is now king of the hill when it comes to online searches. Since search engines are always renewing their algorithms, SEO or search engine optimization has become a key player. Add to that the fact that SEO has changed over the years. What was effective a […]
Love it or hate it, trash talk is part of basketball, even in the pros. But it’s supposed to stay on the court. Sometimes, though, things spill over, and players get called on to respond to comments that catch them off guard. Such is the case of Josh Hart, former Lakers and current Pelicans player, […]
There are a number of games many of us may have grown up with as kids that had an element of “freeze” in it. However, when it comes to pensions, that’s a word that workers who are preparing for retirement don’t want to hear. GE was among the latest companies to announce a freeze on […]
