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Today we have a feature interview with Valerie Christopherson. She is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and...
The role of a Chief Communications Officer, or CCO, is constantly evolving as the digital and communications landscape is also in flux. Being a CCO now covers many aspects of the organization, from public...
Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what...
It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from...
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align...
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated...
Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership – few business owners understand what it means...
Businesses rely on great communication to thrive. If team members don’t know how to connect with each other, share ideas, or express their feelings, then collaboration simply can’t happen. Unfortunately, not everyone naturally has...
Ask any leader, and they will likely tell you they have more to do than they have time to do it. We have all kinds of metaphors to describe it: wearing lots of hats,...
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple...
5WPR - 20 Years Leading PR firm
5WPR, 2023 leading PR firm
