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EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
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Today we have a feature interview with Valerie Christopherson. She is founder and CEO of Global Results Communications (GRC), an award-winning public relations firm trusted by both entrepreneurs on the cusp of new discoveries and multi-billion-dollar enterprises breaking new ground. Renowned … [Read more...]
Chief Communications Officer Must Have’s The role of a Chief Communications Officer, or CCO, is constantly evolving as the digital and communications landscape is also in flux. Being a CCO now covers many aspects of the organization, from public relations to internal communications to branding. … [Read more...]
Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what may have worked in the past may not work so well in the future. That means the … [Read more...]
It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The … [Read more...]
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing … [Read more...]
The IPO market for 2019 looks like it’s going to be a big one for investors. Despite media outlets forewarning of a bear market that could last years, there still appears to be a strong appetite for companies listing here in the US. With 2018 boasting a record breaking 38 IPOs, beating the post … [Read more...]
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated industry. PR is an especially inclusive industry for women, well that is, unless you consider the very top of … [Read more...]
Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership - few business owners understand what it means to their company and their promotional methods. Thought leadership is a specific kind … [Read more...]
Businesses rely on great communication to thrive. If team members don't know how to connect with each other, share ideas, or express their feelings, then collaboration simply can't happen. Unfortunately, not everyone naturally has excellent communication skills from the moment they move into a … [Read more...]
Ask any leader, and they will likely tell you they have more to do than they have time to do it. We have all kinds of metaphors to describe it: wearing lots of hats, too many irons in the fire, burning the candle at both ends … you understand, because you’re likely living it. The best managers … [Read more...]