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5W Public Relations
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Effective communication has always played a vital role in profitability, no matter what your business offers. That challenge, here, is that communication – both the methods and the expectations, change over time, so what may have worked in the past may not work so well in the future. That means the ways in which we […]
It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes […]
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing with the challenges that come with getting […]
The IPO market for 2019 looks like it’s going to be a big one for investors. Despite media outlets forewarning of a bear market that could last years, there still appears to be a strong appetite for companies listing here in the US. With 2018 boasting a record breaking 38 IPOs, beating the post dotcom […]
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated industry. PR is an especially inclusive industry for women, well that is, unless you consider the very top of the chain. […]
Thought leadership is one of the most significant buzzwords to hit the marketing industry for some time now. However, while many people know about thought leadership – few business owners understand what it means to their company and their promotional methods. Thought leadership is a specific kind of content marketing – designed to convince an […]
Businesses rely on great communication to thrive. If team members don’t know how to connect with each other, share ideas, or express their feelings, then collaboration simply can’t happen. Unfortunately, not everyone naturally has excellent communication skills from the moment they move into a leadership role. While all managers and supervisors strive to say the […]
Ask any leader, and they will likely tell you they have more to do than they have time to do it. We have all kinds of metaphors to describe it: wearing lots of hats, too many irons in the fire, burning the candle at both ends … you understand, because you’re likely living it. The […]
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy […]
People dreaming about advancing their career in the communications world might find themselves asking whether now the right time is to get a master’s degree in the communications sector. Now that the job market is growing increasingly competitive for communications professionals, having something that gives you the extra edge on your resume could be a […]
