online marketing

These days, practically anyone can become a content creator, which has significantly lowered the barrier to entry, thus making quality content more difficult to find or reach the right people. In the past, all companies had to do was create ads and issue press releases to be able to get media coverage, but these days it’s a lot more complicated than that. Now, there are plenty of approaches for brands to get media coverage, connect with journalists and cut through the digital noise. However, the fact that content creation is getting more popular with each passing day, means that digital... Read More >

Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey of more than 600 customers. What can brands do to improve their position in the marketplace and increase their ROI? When the survey was conducted in September 2020, respondents reported spending more online than three months earlier in July. 47.2% added that they anticipate spending more online this year than in 2020. Bread reported that consumer shopping focus has also changed to essentials and products they... Read More >

Does Every Business Need a Website or Social Media Presence? Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it was time to strike out on her own and make her own decisions. With decades of experience under her belt and plenty of networking connections on her contact list, Shelly feels confident that she’ll be able to drum up her own client roster fairly quickly. This proves to be true. Soon enough, she finds herself with... Read More >

The importance of social media marketing for small local businesses There are over 327 million people in the United States. According to Statista, as of October 2018, there were 204 million Facebook users in the US. This means that approximately 2 in 3 people in the US were Facebook users at the time. Taking these numbers into account, it is evident the importance and benefits of social media marketing for businesses. Facebook and other social media platforms give small business a huge platform to promote their business and their brand. Engaging with social media can substantially increase a small businesses... Read More >

With its fair share of ups and downs - well, mostly downs - in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite these issues, Facebook is still a major tool for marketing and a great way for businesses to reach new and old customers. Home to over two billion active monthly users, it would be irrational to rule out Facebook as a platform for spreading information about your business and... Read More >

Getting more traffic on your website, more phone calls, and more ongoing referrals is essential to building a client base in a law firm. Between Google, Facebook, SEO and online reviews, there are a lot of things to consider when determining what marketing tactics work for your law firm. Your marketing plan should always begin with an aim to build a reputable brand and website. This should be followed by strategies to bring people to your website and hopefully convert them into loyal clients. The best way to achieve a strong and loyal client base is to create a brand... Read More >

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this sounds like you, then don’t stress. We’ve compiled a list of low-cost results-oriented techniques to help you improve your marketing strategy and help you reach your goals:   1.      Use surveys Before you start thinking of marketing tactics you want to implement, it is crucial... Read More >

The City of Redding (City), dba Redding Electric Utility (REU), is seeking proposals from qualified organizations to assist with the development and implementation of strategies and tactical plans for marketing, communications, and community relations. The selected consultant must have extensive experience in developing communications, marketing programs, and graphic design services. Background: Redding Electric Utility REU is a publicly‐owned, municipal electric utility providing electric service to the City since 1921. Redding has a population of approximately 90,000. Currently, REU serves approximately 44,000 customers (36,000 residential customers, 7,000 small commercial customers, and 1,000 large commercial/industrial or other customers). REU provides generation, transmission,... Read More >

These days most people have come to grips with the notion that they need to have some kind of active social media presence. The internet is constantly evolving, and you need to keep up with those changes. We saw it with websites. Remember the days when just having a website was a cool thing? Then came the days when you had to have something online to let people know you existed. Now days though, just having a site up isn’t enough. It has to be responsive, and you need a version that looks just as good on an iPhone as... Read More >

YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many of the cultural touchstones for the Millennial generation have come from shared viewing on YouTube. But there’s a dark side to the network. Hate groups, terrorists, and other bad actors use the platform to recruit new members or spread propaganda. Just as soon as the network finds and eliminates a channel, another one pops up. For the most part, YouTube users understand the problem the site... Read More >