Online Marketing - Everything Public Relations

Using Facebook to enhance marketing efforts

Using Facebook to enhance marketing efforts

With its fair share of ups and downs – well, mostly downs – in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite these issues, Facebook […]

Four Ways Law Firms can Maximize Online Marketing

Getting more traffic on your website, more phone calls, and more ongoing referrals is essential to building a client base in a law firm. Between Google, Facebook, SEO and online reviews, there are a lot of things to consider when determining what marketing tactics work for your law firm. Your marketing plan should always begin […]

Five Low-Budget Marketing Tactics

Five Low-Budget Marketing tactics

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this […]

City of Redding Seeks Marketing Communications Agency

City of Redding Seeks Marketing Communications Agency

The City of Redding (City), dba Redding Electric Utility (REU), is seeking proposals from qualified organizations to assist with the development and implementation of strategies and tactical plans for marketing, communications, and community relations. The selected consultant must have extensive experience in developing communications, marketing programs, and graphic design services. Background: Redding Electric Utility REU […]

YouTube Continues to Struggle with Advertising Issues

YouTube Continues to Struggle with Advertising Issues

YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many of the cultural touchstones for the Millennial generation have come from shared viewing on YouTube. But there’s a dark side to […]

What You Need to Know About Digital PR

What You Need to Know About Digital PR

In many ways digital PR is most successful when built around relationships. Digital content usually has a use-by date of about three months or less from the initial release of the article. So even if you managed to get an article into one of the big media sites such as Huffington Post, the New York […]

National Civic League Seeks Digital Agency

National Civic League

The National Civic League is seeking a digital agency for a website redesign. For more than 120 years, the National Civic League has worked to advance good governance and civic engagement to create inclusive, thriving communities. They achieve this by inspiring, supporting and recognizing equitable approaches to community decision-making. Through its signature effort, the All-America […]