Hootsuite spent two years rebuilding as an AI-native social operations stack — and the market caught on. G2 ranked it #1 Best Software Product 2026. The repositioning runs through OwlyGPT, OwlyWriter, LLM Insights, and a listening footprint that now reaches the AI answer engines themselves.
The advertising technology landscape is crossing $1 trillion in global spend as ChatGPT Ads launch, retail media consolidates, CTV surges, and Google reverses its cookie deprecation—while the Omnicom-IPG merger reshapes the agency world.
Now, there are plenty of approaches for brands to get media coverage, connect with journalists and cut through the digital noise.
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace.
Does Every Business Need a Website or Social Media Presence?.
The importance of social media marketing for small local businesses.
With its fair share of ups and downs - well, mostly downs - in the last year, Facebook is still reeling from its PR and image crisis.
A tight marketing budget doesn't have to stall your marketing ambitions.
These days most people have come to grips with the notion that they need to have some kind of active social media presence.
YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform.