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These days, practically anyone can become a content creator, which has significantly lowered the barrier to entry, thus making quality content more difficult to find or reach the right people. In the past, all companies had to do was create ads and issue press releases to be able to get media … [Read more...]
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey of more than 600 customers. What can brands do to improve their position in the … [Read more...]
Does Every Business Need a Website or Social Media Presence? Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it was time to … [Read more...]
The importance of social media marketing for small local businesses There are over 327 million people in the United States. According to Statista, as of October 2018, there were 204 million Facebook users in the US. This means that approximately 2 in 3 people in the US were Facebook users at the … [Read more...]
With its fair share of ups and downs - well, mostly downs - in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite … [Read more...]
Getting more traffic on your website, more phone calls, and more ongoing referrals is essential to building a client base in a law firm. Between Google, Facebook, SEO and online reviews, there are a lot of things to consider when determining what marketing tactics work for your law firm. Your … [Read more...]
A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their … [Read more...]
The City of Redding (City), dba Redding Electric Utility (REU), is seeking proposals from qualified organizations to assist with the development and implementation of strategies and tactical plans for marketing, communications, and community relations. The selected consultant must have extensive … [Read more...]
These days most people have come to grips with the notion that they need to have some kind of active social media presence. The internet is constantly evolving, and you need to keep up with those changes. … [Read more...]
YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many of the cultural touchstones for the Millennial generation have come from shared viewing on YouTube. But … [Read more...]