PR Strategy - Everything Public Relations

Managing a PR Crisis

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All businesses, big or small, will face some kind of public relations crisis in their lifetime. Knowing this will happen — and being prepared for it — is the best way to manage these scenarios. All businesses are vulnerable to a wide range of unexpected threats and in this age of anything going … [Read more...]

A Guide to Customer Acquisition

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For many businesses, sales can be an unpredictable beast to conquer; oftentimes, attracting new customers feels more like a game of chance than one of public relations strategy. Even so, if you want to consistently grow as a business, you need to start thinking about customer acquisition as a … [Read more...]

Questions to Ask When Refreshing PR Strategy

Key Questions to Ask When Refreshing a PR Strategy

A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers. However, as the media world continues to change, and the preferences of consumers transforms with it, sometimes companies need to refresh their PR strategy to get the … [Read more...]

Every Company Should Have a PR Strategy

Why Every Company Should Have a PR Strategy

There's more to running a successful company than creating a great product or service and sharing it with the world. Many companies with plenty of potential end up failing because they haven't put the right amount of planning and attention to their public relations and marketing … [Read more...]