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5WPR has been appointed as the public relations firm for Willow Tree Credit Partners, a private credit alternatives company. Willow Tree, based in New York City with offices in Miami and Dallas, manages over $4...
Razorfish, a Publicis Groupe agency, has launched R-Index, a proprietary data solution developed with Google Cloud. Utilizing Google Cloud BigQuery, Looker Studio, Sensitive Data Protection, and AI tools like Vertex AI, R-Index offers a...
G&S has acquired MorganMyers, expanding its agriculture and food expertise. MorganMyers will become a wholly owned subsidiary, branded as MorganMyers, a G&S Agency. Its leadership, including president Tim Oliver, will remain, and operations will continue...
Gregory FCA is integrating Yoodli, an AI media and presentation coaching program, into its service offerings. Developed at the Allen AI Institute in Seattle, Yoodli uses advanced multisensory input to coach users on body language...
The HOW Agency, a full-service digital agency under 5WPR, announced that its SEO & SEM campaign for BUILT has won a Shorty Award. The campaign also received an Audience Honoree, awarded to the campaign...
Michael O’Brien assumes the role of global CEO at 5WPR, succeeding Dara Busch, who is departing. O’Brien will oversee all aspects of the agency’s operations, providing strategic guidance and fostering staff development. The appointment became...
NH Collection Dubai The Palm, a luxury hotel, has appointed 5WPR as its agency of record it embarks on its second year of operation. The agency’s primary focus will be on executing media relations campaigns targeting...
360PR+ has relocated its New York office to 60 Charlton Street, a LEED Gold certified building in the bustling Hudson Square district. Founder and CEO Laura Tomasetti emphasizes the office’s design, aimed at inspiring and...
In a terrible PR decision today, Eylon Levy the brilliant spokesperson for the Israeli government has been suspended. This decision comes after Levy’s response to British Foreign Secretary David Cameron regarding humanitarian aid provoked anger...
5WPR recently launched its 2024 Consumer Culture Report highlighting the growing consumer inclination to splurge, and emphasizing the importance of personalized connections for brands. Word of mouth proves pivotal, with 46% citing it as the primary...
