Well-known technology giant Microsoft has moved its six-figure consumer public relations account from London-based 3 Monkeys Zeno to sister shop Assembly, wrapping up a decade-long relationship with the agency. Assembly is a bespoke agency created by Edelman, combining public relations, digital, social, measurement and creative on behalf of Microsoft. Both Edelman and 3 Monkeys Zeno […]
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Qorvis Communications has been hired by the King Salman Humanitarian Aid and Relief Center, known as KSRelief. Qorvis is expected to provide media relations services and PR services to the organized as soon as the contract is finalized, according to documents filed with Foreign Agents Registration Act database. The services provided may include conducting workshops […]
Godiva Selects Lippe Taylor for US PR Following a competitive review, Belgian chocolatier company Godiva has selected PR firm Lippe Taylor to handle their US branding and social media presence. The company hopes to implement a “5x strategy” that will further their image as a lifestyle brand, increasing business for their cafes fivefold globally by […]
Controversial London fin-tech firm Revolut has reportedly called in the services of defamation lawyers and PR crisis management experts amid an onslaught of negative press. Online finance site Yahoo Finance UK recently reported that Revolut had appointed MHP Communications to act as external PR and communications advisors. The report also claimed that Keith Gladdis, a […]
MWWPR To Represent The Professional Fighter’s League The Professional Fighter’s League (PFL) has selected independent PR agency MWWPR as their new agency of record. MWWPR has a digital-led, content-driven mission and will strive to highlight the PFL as a legitimate sports league among current fans as well as media and influencers. Since launching their Sports […]
Notable headlines from around the public relations industry this week include some new faces. Mark Penn Takes the Reins at MDC Partners First up and tasked primarily with damage control is Mark Penn, who recently took control of MDC Partners with a $100M infusion of equity. Penn, who presides over Stagwell Group, the name behind […]
As more brands are driven to connect with consumers on a level that goes deeper than their wallets, marketing strategy is driven by alignment with authentic messaging. For this reason, we see a continued surge in new hires and new initiatives focused on influencer and consumer branding. Public relations firms continue to move towards purpose-driven […]
The latest round-up of news from the bustling public relations industry comes with announcements of new offerings and moves from firms around the world. In an industry that must always be a step ahead, the news cycle is endless. Struggling MDC Looking to Penn? The struggling MDC Partners firm, which lost over $35m in 2018 […]
Growth and expansion are the names of the game in our latest news roundup from the world of public relations. Finn Partners Expanding The formidable Finn Partners has expanded their clout within the industry by way of promotion and big hires. Michael Heinley has been promoted from partner to senior partner, a recognition of his […]
Neiman Marcus’ newly launched campaign, dubbed ‘The Art of Travel’, is the retailer’s attempt at reaching out to travel customers. The campaign kicks off a line of travel-themed exclusive items from handbags to fine apparel to beauty. ‘The Art of Travel’ collection boasts over 500 product exclusives across all merchants divisions, which will be offered […]