Tagged: PR News

Balenciaga

Balenciaga ‘Gift Shop’ Campaign Backlash

The fashion world was rocked by a firestorm of criticism after two new Balenciaga campaigns were released, sparking allegations that the brand condoned child exploitation. Balenciaga, known for its controversial designs under the artistic direction of...

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PR & Diversity

Public relations is a field that has been traditionally dominated by white men. This can cause problems for diversity because the lack of diversity in the field means that there are not many people...

Queen Elizabeth II

Preventing a PR Crisis in the Royal Family

Recently, Queen Elizabeth II announced that she wanted Camilla, Prince Charles’s wife, to become Queen Consort whenever Charles takes the throne. In a statement on the eve of Queen Elizabeth II’s Platinum Jubilee, which...

Volkswagen

Volkswagen’s AR driving experience

Based on emerging patterns, augmented reality is being used by automakers to give potential consumers the opportunity to explore their vehicles. The automotive sector is undergoing rapid development. The industry is trying to improve...

Automative PR Agency

Rebranding automobiles

A brand encapsulates more than just the name of a business. It brings together the ideals, standards, values and characteristics an organization represents. In other words, a brand represents the personality of a business....

Omnichannel

Improving Omnichannel Marketing Efforts

Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable.   And with the many  ways that consumers can make purchases, they don’t have to pay a lot of attention in...