PR News

Based on emerging patterns, augmented reality is being used by automakers to give potential consumers the opportunity to explore their vehicles. The automotive sector is undergoing rapid development. The industry is trying to improve the driving experience for users. The application of augmented reality can help the industry save time and money. It can also revolutionize the way purchases are made. Volkswagen announced a new web-based augmented reality technology experience via certain Amazon boxes. It aims to bring a sensory experience of the new Taos SUV to online shoppers. Users can experience a virtual drive on a 3D map by... Read More >

A brand encapsulates more than just the name of a business. It brings together the ideals, standards, values and characteristics an organization represents. In other words, a brand represents the personality of a business. With a shift in social dynamics and the way certain brands are viewed, sometimes rebranding becomes necessary. Companies change their branding for a number of reasons, such as developing a new visual identity, changes in consumer behavior, or messaging changes . Given below are examples of rebranding in the automotive industry. 1) Peugeot - On the eve of their push towards manufacturing electric cars, Peugeot, has unveiled a... Read More >

Most modern consumers tend to be impulsive in their purchases, which makes them unpredictable.   And with the many  ways that consumers can make purchases, they don’t have to pay a lot of attention in researching a product or a business. They also tend to expect brands to follow them around throughout their buying journey, instead of the other way around. That means companies have to anticipate the needs of consumers while also providing a positive experience throughout their  buying journey. That’s where omnichannel marketing efforts become very beneficial to brands, as they give consumers positive experiences with the right messages... Read More >

Miami Worldcenter is one of the most luxurious and most visited places in Miami, Florida, with more than 200 shops in this mall. Marc Roberts co-founded it, and it has a great variety of shops, with plenty of options to choose from. This makes it a great place to shop, while it also offers an amazing view of the city.  Miami Worldcenter can be visited for window shopping or products purchases, and it is a great place to visit in Miami. The center is a mixed-use complex in Downtown Miami. It consists of three buildings and features a luxury hotel and residences... Read More >

The manufacturing of Toyota Yaris cars has commenced in the Toyota's Motor Manufacturing facility in the Czech Republic (TMMCZ). The model is being produced in the manufacturing plant in Kolinis. The Yaris was the Car of the Year 2021, with the TMMCZ plant becoming the second in Europe to produce the Yaris,  which is the best-selling car in the region. The other European plant manufacturing the Yaris is the Toyota Motor Manufacturing facility in France (TMMF). The TMMCZ plant used to be known as TPCA, and full ownership of it was given to Toyota Motor Europe in January, with the... Read More >

The shift to electric mobility is essential in building a sustainable future. Daimler AG, whose luxury automobile brand is Mercedes Benz, is pushing ahead with the change to emission-free mobility. Sustainability is one of the key elements of Daimler’s corporate strategy and hence they are ready to make Mercedes Benz all electric by the end of the decade. Mercedes Benz will offer battery electric vehicles in all segments the company serves. All new vehicle architectures will be electric-only from 2025 onwards. Customers will be able to choose an all-electric alternative for each model the company makes. Mercedes Benz intends to... Read More >

Israeli AI chipmaker Hailo raised an additional $136 million on Tuesday during a private fundraising event participated in by Gil Agmon, the CEO and majority shareholder of Delek Motors and Poalim Equity, an Israeli-based investment bank. The new funding for Hailo is intended to support the expansion of edge AI as demand for the technology increases across the world. Hailo’s $136 million funding is the biggest of its kind in the edge AI space, and it was necessitated by the explosion of advanced AI processors demand. These processors are being increasingly used in automobiles, smart retail ventures, smart cities ,and... Read More >

For many people, getting a second chance in life is the key ingredient that they really need to truly achieve their potential. That’s one of the reasons why these days, plenty of companies, such as BLK, have started hiring felons and providing them with an opportunity to secure work and a stable source of income. While rebuilding a life might be challenging, given the right support and opportunities, practically everyone can get another chance at an everyday life. Since jobs are made for people, BLK believes that investing in its community means there shouldn’t be any unnecessary barriers in the... Read More >

According to a recent announcement from the European Commission, which is the executive branch of the European Union, there might be new plans that will be forcing electronics and smartphone manufacturers to include a common USB-C charging port on all devices.  This new announcement is likely going to have the biggest impact on Apple, as the company has continued to utilize its own proprietary Lightning connector instead of the common USB-C connector that most of the competitors have already adopted. These new plans arrive  with the intention to cut down on electronic waste in the European Union, as the rule... Read More >

American Tech Giant Apple has reaffirmed its support for its Racial Equity and Justice Initiative with new financial commitments worth $30 million. Its newly unveiled efforts are emphasized by new projects like increased opportunities for learning for HBCUs, its Global Hispanic Serving Institution Equity Innovation Hub, increased funding for social organizations fighting for environmental justice and criminal justice reforms, as well as other initiatives. The new commitments by Apple are to support programmers, amateurs, students, and advocacy groups. Apple intends to enable these individuals and groups on a path towards improved justice and inclusiveness across the world. Amongst other commitments... Read More >