PR June 2024 News of Agencies 

The HOW Agency, a full-service digital agency under 5WPR, announced that its SEO & SEM campaign for BUILT has won a Shorty Award. The campaign also received an Audience Honoree, awarded to the campaign with the most public votes. As BUILT’s digital agency, HOW revamped their digital strategy to boost their direct-to-consumer business. Paul Miser, EVP of The HOW Agency, expressed pride in winning both the Shorty Award and the Audience Honoree, highlighting the team’s dedication and talent. The Shorty Awards recognize excellence in digital and social media. Winners were announced on May 22 at Tribeca 360º in New York City.

FINN Partners has been appointed to handle global marketing for World Shoe, which makes antimicrobial, biodegradable shoes in Africa for a global market. Led by Nigerian entrepreneur Manny Ohonme and a team of experts from Nike, Puma, and Nordstrom, World Shoe aims to attract purpose-driven consumers. FINN will develop a PR and thought leadership strategy to position World Shoe in the global retail market, focusing on health, education, and economic benefits for low-income communities. The shoes, produced in Ghana with 80 percent of the workforce from local communities, aim to prevent disease, keep kids in school, and create economic opportunities. Ohonme expressed enthusiasm about partnering with FINN to revolutionize the footwear industry with their sustainable model.

Magrino has added Danish brand Stauning Whisky, alcohol-free sparkling beverage TÖST, and barware brand Cocktail Kingdom to its food and beverage portfolio. The agency will manage PR strategies and provide event and partnership consultation to enhance brand awareness. Stauning, since 2005, has produced grain-to-glass Danish whisky from locally grown rye and barley. TÖST Beverages offers alcohol-free sparkling drinks in two flavors: TÖST (white tea, cranberry, and ginger) and TÖST Rosé (white tea, elderberry, and ginger). Cocktail Kingdom creates and distributes professional barware featuring historical elements, modern designs, and commercial durability.

Eataly North America has appointed MMGY Wagstaff as its PR agency of record. MMGY Wagstaff, part of MMGY Global, will manage strategic PR for Eataly, focusing on earned media, influencer relations, and partnerships. The agency’s bi-coastal team will support Eataly’s 10 locations in the U.S. and Canada, including New York City, Toronto, Los Angeles, Silicon Valley, Chicago, Boston, and Dallas. MMGY Global recently restructured its PR and international marketing in the Americas, appointing Julie Cuesta as EVP of international marketing and Julie Freeman as EVP of PR. Mary Wagstaff, founder of Wagstaff Media & Marketing, transitioned to a consultant and brand ambassador role.

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