Bad PR Decision To Suspend Eylon Levy

In a terrible PR decision today, Eylon Levy the brilliant spokesperson for the Israeli government has been suspended.  This decision comes after Levy’s response to British Foreign Secretary David Cameron regarding humanitarian aid provoked anger in the UK.

Levy is a very effective spokesman for Israel and the Jewish people during this war and suspending him is a bad decision. Eylon Levy should remain the spokesman for Israel worldwide for many years to come. 

As the owner of one of the world’s independent PR firms, I know that Eylon has mastered media and is well-spoken, quotable, likeable, believable and so much of what a good spokesman should be.  He is a native English speaker, quick-thinking, intelligent, quotable and is doing a simply brilliant job.  Eylon should be given many more opportunities to defend Israel and is a wonderful voice. The state of Israel does not prioritize public relations and despite it this “prince of public diplomacy” as he has been deemed has succeeded.

The Zionist prophet Ze’ev Jabotinsky, the ideological forefather of Netanyahu’s Likud Party said about the importance of Public Relations: “The work of the publicist is a legacy from the Prophets of Israel…Our passion is to speak, to proclaim—“Shouting” is what the same audience calls it, ‘we have no need for words, give us actions.’ One thing that the audience forgets is that speech is also an action – Perhaps the most authentic of all other actions. Cities have been destroyed, and more will fall, but what was shouted in the wilderness thousands of years ago is alive and still relevant. The world was created by the Word. The world will be mended by the Article.”

Eylon Levy has been during this war a legacy from the prophets of Israel. From his raised eyebrows to battling absurd media questions, he battles day and night against a biased media as he brilliantly articulates Israel’s point of view on the world stage.

Having recently spent time with him in both Israel and the US, its evident that his degrees from both Oxford and Cambridge set him apart in an Israel where PR takes a back seat in its importance.  He has mastered the art of pushing back in a  world where Israel is regularly condemned, saying in a recent interview “It’s true that the role of the media is to challenge speakers with controversial opinions but it is also to filter out the bullshit and to know when you have been told nonsense that requires no further comment.” That is the way of the media.

Eylon captured me in an interview with Piers Morgan in London who showed pictures of Gaza and said, ‘this the most shocking thing I have ever seen.’  As Eylon immediately responded, ‘the most shocking thing we have seen in our lives was the slaughter on October 7.’  Piers said to Eylon: You are right.

News of Eylon’s suspension comes on the same day that Prime Minister Benjamin Netanyahu bemoaned the fact that Israel had a dearth of spokespeople who could “string two words together” in English. Well, Mr. Prime Minister, Eylon Levy was the best we have had in many years.

Ronn Torossian is an Israeli-American Public Relations executive.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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