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5W Public Relations
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Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say […]
While some of the qualities of being a great leader come naturally to some CEOs, this isn’t always the case. Many of these skills are teachable and may not be so obvious. All great CEOs know that they have to be honest about what qualities they possess, and those they do not, while also having […]
Emotional intelligence is the capacity to recognize, understand, and manage emotions in yourself and in others. All businesses require people to succeed, and emotions make up a large part of people. Daniel Goleman, psychologist and science journalist of Emotional Intelligence claims it accounts for 67% of the abilities deemed necessary for superior performance in leaders […]
Delegation. It’s a tough topic to broach with professionals who pride themselves on their ability to manage projects and people. Traditionalists preach that “if you want something right, you have to do it yourself,” and while this can be true in certain circumstances, there is more power in proper delegation than some may initially think. […]
This is a guest interview with Katherine M. Rothman of KMR Communications At its inception, public relations was a tactical operation to crystalize public opinion for Fortune 500 companies, Hollywood studios, celebrities and politicians. As decades passed and the world became globalized, public relations became a necessary complement to traditional advertising and marketing. Anyone with a […]
The role of a Chief Communications Officer, or CCO, is constantly evolving as the digital and communications landscape is also in flux. Being a CCO now covers many aspects of the organization, from public relations to internal communications to branding. As a result, in many organizations, CCOs have taken on a more prominent leadership role. […]
Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be sure to hire a professional if this is unchartered territory for you. Public relations is all about the public, or target […]
There are as many ways to organize as there are different personalities and there is definitely not a one-size-fits-all approach. There are many variables to think about while finding the right organizational system for a CEO. What are you having problems organizing and what has been tried that hasn’t worked? Figuring this out will go […]
