David A. Steinberg: Co-Founder and CEO of Zeta Global

2021-07-29 by JamesD

The CEO who made Multi-million Brands Famous

David A. Steinberg is the CEO of Zeta Global, a solutions-based marketing company with headquarters in New York. He is a successful entrepreneur with an impressive track record who has taken two companies public.  His net worth is estimated at approximately $750 Million Dollars. 

According to the Zeta Global website, Steinberg’s global customer growth platform has represented well-known brands such as CNN, Samsung, Hyundai, Toyota and BMW. Zeta Global’s website states that their vision is to help brands “acquire, grow, and retain their customers” by using cutting-edge technology to increase brand visibility.

A “Serial Entrepreneur” with a History of Success

David A. Steinberg is a “serial entrepreneur”, who has successfully founded multiple companies. In fact, Steinberg is the founder of four large-scale companies: Sterling Cellular, Inphonic, CAIVIS Acquisition Corporation, and XL Marketing Corp (later renamed “Zeta Global”).

According to his LinkedIn profile, Steinberg graduated with a B.A. in Economics in the USA. Before Zeta Global became a multimillion-dollar company, Wikipedia reports that Steinberg had humble beginnings. At age 23, he founded Sterling Cellular Inc. in 1993 in his basement, selling phones.

Wikipedia states that Steinberg first funded Sterling Cellular Inc. with the help of his parents and credit card loans. However, his success grew rapidly. According to the Washington Business Journal, by 1997, the company had “12 retail locations” and achieved “$22 million in sales”.

From Selling Cell Phones to Working in Capital Investments

Wikipedia reports that David A. Steinberg sold Sterling Cellular Inc. in 1999 and founded his second company, InPhonic. With InPhonic, he was still in the business of selling phones and telecommunications products. InPhonic amassed “over $300 million in revenue” after only seven years in business.

Steinberg went from selling phones to growing a capital investment company. According to Bloomberg, Steinberg co-founded CAIVIS Acquisition Corp in 2007. According to the CAIVIS website, CAIVIS is a company that helps companies obtain capital and “realize their full potential” through investments.

Investing in the Future of Global Brand Marketing

According to his LinkedIn profile, Steinberg and CAIVIS co-founder John Sculley co-founded XL Marketing Corp in 2011. In 2016, they renamed their company “Zeta Global”. Zeta Global is Steinberg’s largest growing company. According to The Wall Street Journal, its annual revenue exceeded $400 million in 2020.

Steinberg’s success with CAIVIS enabled him to invest in Zeta Global. Building on what he had achieved, Steinberg continued to grow the company, and today, Zeta Global has now expanded their offices to the Silicon Valley, England and India.

Due to Steinberg’s tireless efforts, Zeta Global achieved recognition in Forbes Magazine as “one of America’s 50 Most Promising Private Companies”. Steinberg is paving the way for the future of online brand marketing. Steinberg will be pushing popular brands forward, as they evolve their marketing strategies post-pandemic.