After many difficult and tumultuous months, the future still seems uncertain despite people expecting the pandemic to come to an end shortly. Many are still making predictions on what’s to come, how best to prepare for the coming months, and whether the outcomes are going to be positive or negative.
There’s at least one hopeful point for the future, and that’s the release of multiple vaccines, along with millions of people having received at least one dose . Nevertheless, companies should still be preparing marketing strategies that have the potential to bring success to their bottom lines far beyond the end of the pandemic.
Video content is getting plenty of attention from marketers, PR professionals, and consumers– and for very good reasons. Unfortunately, not every company has utilized this form of content. Those that have have quickly learned how much consumers love interacting with video content. Yet there are still big gaps in terms of video content information from companies.
Even social media platforms, such as Twitter, Facebook, Instagram, and even LinkedIn have understood how important video content can be, and have tweaked their own platforms to promote more videos. Research has also shown that video content can greatly improve conversion rates, with more than half of consumers and companies preferring it to other types of content.
Almost a decade ago, Search Engine Optimization (SEO) was used merely as a growth hack for businesses. These days it’s actually a very beneficial marketing strategy for all businesses. For example the tech company Canva managed to achieve a $6B valuation during a time when the biggest marketing investment that the company had made was SEO.
Many of the companies that are successful have achieved that success by leveraging SEO to a point where they now have strong systems in place for content and backlink creation . These are two of the most important aspects of SEO . They make sure that search engines rank a company’s website in the first slots of results pages, which generates more website traffic and sales.
More Data for More Consumers
This is the year that tracking cookies are to be phased out of use, which has worried some companies. Fortunately instead of third-party data companies can always look towards first-party data. With this data they can learn more about their consumers. Pairing that information with machine learning as well as with artificial intelligence means companies will still be able to create personalized experiences and promotional efforts for target audiences.
It’s also easier than ever to ask the consumers themselves to share more data about themselves with companies, as long as businesses are transparent about how such information will be used. Companies can get feedback from consumers through polls, surveys, reviews, and even recordings of customer service calls. All of that data can help businesses learn more about their current and future consumers. With that data companies can create better ways to meet their consumers’ needs and make more sales.