ronn torossian

Tips on Travel Marketing Campaigns

2021-09-27 by Ronn Torossian
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Companies in the travel industry often have to create attention-grabbing campaigns to inspire their target audience to make a big-ticket travel purchase. Fortunately, there have been plenty of great travel and travel PR marketing campaigns throughout the years which other companies in the travel industry can learn or take inspiration from. Jet Blue Several years ago, when people all over the globe were focused on the 2016 US elections and tensions were high, this airline company decided to create a unique campaign. In 2016, Jet Blue decided not to ignore the negativity that was present throughout the world. It decided... Read More >

Successful co-branding partnerships

2021-09-19 by Ronn Torossian
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When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others. The brands involved pool their resources, creativity, and existing images in order to build an offering that is greater than the sum of its parts. This leads to better customer reach, publicity, and conversions. Co-branding also boosts revenue streams and decreases risks. Sometimes, customers who are loyal to their brands do not attempt to try different brands.  In this case, co-branding helps to reach out to them and increases the acceptance and receptivity of a... Read More >

Promotional Tips for Companies in a New Era

2021-09-13 by Ronn Torossian
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One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in creating any sort of promotional campaign on social media is to research the market and the target audience of the business. Random promotional efforts will only end up wasting the time and resources of a company -  However, a targeted and knowledgeable approach generates plenty of beneficial results. Most of... Read More >

Cost-Effective Promotional Strategies for New Businesses

2021-08-30 by Ronn Torossian
12 promotional strategies to increase your sales

There are plenty of business owners, the term marketing and public relations dance to conjure up images of expensive marketing campaigns and excessive spending. However, marketing a business doesn't always have to be expensive because there are plenty of free ways to do it. The digital landscape has offered exposure to a number of different businesses. Although this can sometimes feel like fighting a losing battle for companies that are starting right now, there are still a variety of ways for businesses to market themselves through their consumers, even for free. Email data One of the ways that companies can... Read More >

Charities and Public Relations

2021-08-23 by Ronn Torossian
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When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be doing a lot more in terms of public relations efforts, and seizing a lot more opportunities to share their stories with as many people as possible. Fortunately, even when an organization doesn't have a big or even a dedicated budget for PR efforts, there are plenty of beneficial strategies they can employ. Charitable organizations should be working hard to show how their work differs from other... Read More >

Public Relations Rules for Off the Record Chats

2021-08-15 by Ronn Torossian
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Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool. Whether that means a business owner is providing honest information about a trend in the industry that they find frustrating, or trying to find a way to ease the impact of an upcoming story about the company itself, there are plenty of benefits when it comes to off the record conversations with the press, even though their impact tends to be indirect.  Additionally, off-the-record conversations aren't just limited to crisis management or politics, although they're mostly mentioned in those contexts. These types... Read More >

Current Effective PR Trends

2021-07-26 by Ronn Torossian
2021 Design trends blog

In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience. Right now, that type of content should emphasize humanity and lean into core company values. The pandemic managed to shift the day-to-day lives of millions around the world, which ended up changing consumer buying habits as well. To keep up with those changing trends, companies have to incorporate specific features in their promotional efforts. Realistic content From all the different innovations that became popular from the start of the pandemic, one of the most meaningful... Read More >

Music Marketing on Social Media

2021-07-19 by Ronn Torossian
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In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of social media platforms. Having people around the world stay at home and spend most of their free time scrolling down the social media apps on their phones has resulted in incredible changes when it comes to marketing on social media platforms in general, and especially with music. The social media app TikTok has managed to completely change the approach to music marketing in the last year, and away from the one that's been around for... Read More >

5WPR CEO Ronn Torossian on the State of the PR Industry, Shares Firm’s Outline for Success

2021-07-19 by JamesD

Ronn Torossian, Founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the U.S., spoke to Everything PR on how the pandemic affected public relations, the current state of the industry, and how his agency has continued to succeed despite the challenges of the last year. 5WPR has just launched their new tagline – “Built For Now.” How has the past year and the pandemic affected the PR industry? This past year was a turning point for the industry. With the coronavirus and social justice movements dominating day-to-day life, businesses have never had to communicate more,... Read More >

The importance of complaining customers to marketers

2021-07-05 by Ronn Torossian
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According to marketing expert Theodore Levitt, “ One of the surest signs of a bad or declining relationship is the absence of complaints from the client. The client is either not being candid or not being contacted. Probably both. The absence of candor reflects the decline of trust, the deterioration of the relationship.” Complaints can be transformed into opportunities for a business to grow. Complaints can be difficult to handle at times, but complaining customers can be valuable for the growth of a business. Given below are the ways customer complaints can benefit a business. 1) Identifying areas for improvement... Read More >

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