RFP, Public Relations, Marketing, Social Media and more!
EDITOR’S PICKThis Month’s Featured Blog:
5W Public Relations
Want to submit your blog for an
Editor’s Pick? Send us a note!
Ronn Torossian is a busy man. He is the founder and CEO of 5WPR – one of the 20 largest independently owned PR firms in America. His firm grows quickly, and is one of the most diverse nationwide, consistently garnering tremendous results across a number of practice areas for his clients.
He also runs a family charitable foundation supporting global causes – focused on community, education, and healthcare – the foundation was formed as a way to honor his mother and the values she taught him. Ronn is an avid reader as well as writer, having penned a best-selling PR book “For Immediate Release.”
Torossian is a high-profile executive, regularly appearing in the national media as a voice of the PR industry, including regular appearances on Fox News, Bloomberg and other media outlets. He’s a born-and-bred New Yorker, something he sees as an advantage as New York remains the center of the media world – certainly relevant in the PR industry.
You may already know that PR is important for marketing your business. However, did you know that branding is integral to PR? Many entrepreneurs just focus on marketing and PR but they fail to acknowledge branding which is quite important. The following are top 5 reasons why you should use … [Read more...]
What kind of client wouldn’t you work with is a question we asked some experts. Here is what they said: Richard Edelman CEO of the world’s largest PR firm has said that “PR is not like the law – Not everyone deserves representation,” and has also said that "We do not accept clients … [Read more...]
Of all the years, 2020 is definitely not the time for an airline to get negative press, and someone apparently trying to get “internet famous” took advantage of that. Reports are coming in from various media outlets that, last week, a “black man wearing a Trump 2020 mask was kicked off a Southwest … [Read more...]
Consumer tastes change over time. Sometimes literally. Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away. Campbell’s Soup Sometimes, an influx of options can create a massive sea change in the marketplace. Such is the case for soup brands. … [Read more...]
Being able to buy and sell digital ad space in real-time by using automated bidding and placement platforms is called programmatic advertising. Most digital marketers already understand how important programmatic advertising is for a business. Not all understand how to use it correctly. This type … [Read more...]
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in … [Read more...]
It’s been a tense last couple of weeks for one of the nation’s largest evangelical colleges, Liberty University. The president, Jerry Falwell, Jr., initially resigned, then, according to him, ‘never really resigned.’ Then, later in the week, he resigned (again), this time personally and, apparently, … [Read more...]
New research indicates that the vast majority of the time people spend on their smartphone is used connected to the internet. It’s estimated that US adults on average spend 4 hours on mobile internet and, of that time, 88% is on apps. Furthermore, the latter percentage continues to grow with each … [Read more...]
Gain an Advantage with Competitive Intelligence To any NFL team, gathering as much information about the competition is essential to winning. The six-time Super Bowl New England Patriots got caught videotaping signals of New York Jets’ coaches during a 2007 game in an incident dubbed Spygate, … [Read more...]
YouTube Videos Post-TikTok? Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it. Google bought YouTube in 2006, it has grown to become especially valuable to marketers who need time to demonstrate and show … [Read more...]