ronn torossian

An inclusive leader is an asset to an organization. A leader who creates an inclusive culture for their teams sees an increase in performance and better collaboration. The trust and compassion they have for their followers yield results. Over the years, how people work, manage responsibilities, and collaborate have changed. The workplace we know will keep evolving. An inclusive leader values differences and will leverage those differences so that organizations can benefit from them. Given below are strategies to adopt to become a more effectively inclusive leader. Practice empathy Empathy is the capacity to relate to the thoughts of others.... Read More >

With more than 50,000 SaaS companies in the world and many more launching every day, competition is fierce in the industry. This means it can be hard to stand out in a crowd and get people talking about your product or service. A recent Gartner survey revealed that lack of visibility and awareness was one of the biggest challenges for SaaS companies attempting to achieve their revenue goals. Saas PR campaigns are great ways to build brands. PR is a great way to attract new customers to your SaaS company. It can help you generate quality leads, drive web traffic... Read More >

Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also help build a connection with target audiences. A mascot gives a brand human characteristics and turns it into a living entity. With Gen Z actively engaging with TikTok, it does not come as a surprise that a lot of brands use mascots as a TikTok strategy. Mascots resonate with TikTok users. Given below are some mascots who have humanized brands across TikTok. Blue - Blue is the... Read More >

Social media marketing can provide significant benefits to a business. B2B brands are investing more and more into social media platforms. For B2B brands that want to retain customers and increase their loyalty, social media marketing is critical. Social media marketing, if implemented properly, can lead to fantastic outcomes, like those described below. Drives traffic Social media or digital pr platforms help businesses connect directly with their target audience. They play an important role in directing people to the right places. The social media platforms used by a business should express its value proposition. There are chances that prospective customers... Read More >

For a long time companies used various initiatives surrounding the Super Bowl to promote themselves, given that the Super Bowl is one of the biggest annual marketing events. Plenty of big brands and corporations commit large budgets to create and air their ads during the biggest game of the season, such as the ones in the examples below. However, even if a company doesn't invest a big budget into an ad during that period, it's still able to use this event to generate more attention from consumers, and achieve other marketing goals. Monday.com During the first half of the Super... Read More >

What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce its advertising and influence the target audience. PR has a crucial role to play in the process of a product launch, including its preparation. Given below are ways to make sure that PR for a product launch doesn’t fall flat.  Create a market buzz  PR companies are increasingly relying on social media as one of the important media channels used to endorse their products. It is... Read More >

Recently, one of the top-ranking financial advisers at the wealth and investment management division of Bank of America, James Iannazzo, was fired and arrested. That happened after he berated a few smoothie shop employees, threw a drink at them, tried to force his way into the shop’s employees-only area, and called one of the employees a “fucking immigrant”. The situation developed in a Robeks smoothie franchise in Fairfield, Connecticut, about an hour after Iannazzo purchased his drink and left without causing any incidents. Filmed Incident A recently deleted video that went viral on social media platforms showed Iannazzo screaming at... Read More >

Marketing is evolving with the world it inhabits. The pandemic is not only leaving behind lessons but is also creating opportunities in the marketing world. To increase their ROI, marketers need to adapt their approach. Quite a few brands have taken to enhance their campaigns with gamification. Games have become incredibly immersive. The level of detail possible in today’s games allows gamers to enter a universe where they are engaged with sights, sounds, and stories. Heinz teamed up with Call of Duty: Warzone Pacific to identify hidden spots in the new Calders map in order to safely enjoy a well-deserved... Read More >

One of the important elements of a company’s website is the Frequently Asked Questions (FAQ) page, which helps with a company’s customer conversion journey. Any consumer that opens up that page has already identified a need for whatever a company is selling, and has entered the consideration stage of the purchasing journey. The FAQ page can provide the consumers with information that’s required to finalize their purchasing decision. Unfortunately, many companies overlook the importance of the FAQ page, or simply add the page as an afterthought as opposed to creating a page that’s going to generate more conversions. A company’s... Read More >

Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper land management. Some brands are leading the way in making a positive environmental impact by supporting and building regenerative supply chains. Given below is a list of brands that are implementing regenerative agricultural practices in their supply chain. 1) Nestlé - In the month of September, Nestlé launched its ‘sustainability promise’. It was a pledge to help protect and restore the environment and improve the livelihoods... Read More >