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5W Public Relations
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Ronn Torossian is a busy man. He is the founder and CEO of 5WPR – one of the 20 largest independently owned PR firms in America. His firm grows quickly, and is one of the most diverse nationwide, consistently garnering tremendous results across a number of practice areas for his clients.
He also runs a family charitable foundation supporting global causes – focused on community, education, and healthcare – the foundation was formed as a way to honor his mother and the values she taught him. Ronn is an avid reader as well as writer, having penned a best-selling PR book “For Immediate Release.”
Torossian is a high-profile executive, regularly appearing in the national media as a voice of the PR industry, including regular appearances on Fox News, Bloomberg and other media outlets. He’s a born-and-bred New Yorker, something he sees as an advantage as New York remains the center of the media world – certainly relevant in the PR industry.
The practice of publishing a press release is one as old as the industry itself. Pushing out a press release is a quick and effective way to put out information on a business, venture, new product, or event. But the downfall of the press release can also be the way public relations professionals and media […]
Today, privacy is one of the hottest topics that marketers debate over. Consumer data privacy is an important issue, and with the increase in our reliance on technology, keeping our information and behavior private has become a top provider for many service providers. With data breaches more likely than ever due to the advances made […]
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most businesses are focusing on advocating the benefits of […]
A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content […]
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing […]
It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments on a post. It happens more often than not, unfortunately. And whether or not it’s a pleasant […]
Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s mind without that person even setting foot outside of their home. This omnipresence can be beneficial, […]
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say […]
Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges. Named twice to 40 Under 40 lists cultivated by Advertising Ageand PR Week, Torossian quickly built a name for himself as a force to […]
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the critics would have us believe. And, in point of fact, some big tech companies and other brands have – very publicly […]
