5WPR CEO Ronn Torossian - News, Info, Gossip and More

Ronn Torossian is a busy man. He is the founder and CEO of 5WPR – one of the 20 largest independently owned PR firms in America. His firm grows quickly, and is one of the most diverse nationwide, consistently garnering tremendous results across a number of practice areas for his clients.

He also runs a family charitable foundation supporting global causes – focused on community, education, and healthcare – the foundation was formed as a way to honor his mother and the values she taught him. Ronn is an avid reader as well as writer, having penned a best-selling PR book “For Immediate Release.”

Torossian is a high-profile executive, regularly appearing in the national media as a voice of the PR industry, including regular appearances on Fox News, Bloomberg and other media outlets. He’s a born-and-bred New Yorker, something he sees as an advantage as New York remains the center of the media world – certainly relevant in the PR industry.

Current Effective PR Trends

2021 Design trends blog

In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience. Right now, that type of content should emphasize humanity and lean into core company values. The pandemic managed to shift the day-to-day lives … [Read more...]

Music Marketing on Social Media

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In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of social media platforms. Having people around the world stay at home and spend most of their free time scrolling down the social media apps on their … [Read more...]

Why press releases are still relevant

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Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about what is happening, and facts. A press release is not an article; it’s one page of … [Read more...]

Engaging TikTok Audiences

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The social media app TikTok has turned into a launching pad for plenty of new digital celebrities and brands - some are even using the app to create full-blown businesses. However, the growth in popularity of the platform hasn’t only been benefitting the newcomers, as plenty of traditional media … [Read more...]

Must Read PR Book of 2021

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If 2020 taught us anything, it’s to expect the unexpected and that doomsday preppers may have had the right idea all along. Thanks to this reality, public relations continues to be more powerful than ever in a crowded, distracted, and confused world. The latter notion is expressed by CEO … [Read more...]

Why Buyer Personas Are So Important

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Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox Network show thrives on keeping everyone guessing. However, that’s not a good place for marketers to be in. As diverse as the two may be, there is … [Read more...]

Personalized Portals As Gateway to Customer Success

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Marketers know personalization ranks high among today’s strategies to reach and keep customers. Personalized portals have been among the latest used in achieving success. An earlier article cited a 2020 Capgemini survey in which respondents identified personalized portals as one of the top five ways … [Read more...]