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5W Public Relations
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Ronn Torossian is a busy man. He is the founder and CEO of 5WPR – one of the 20 largest independently owned PR firms in America. His firm grows quickly, and is one of the most diverse nationwide, consistently garnering tremendous results across a number of practice areas for his clients.
He also runs a family charitable foundation supporting global causes – focused on community, education, and healthcare – the foundation was formed as a way to honor his mother and the values she taught him. Ronn is an avid reader as well as writer, having penned a best-selling PR book “For Immediate Release.”
Torossian is a high-profile executive, regularly appearing in the national media as a voice of the PR industry, including regular appearances on Fox News, Bloomberg and other media outlets. He’s a born-and-bred New Yorker, something he sees as an advantage as New York remains the center of the media world – certainly relevant in the PR industry.
Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea change for many different industries. At […]
In the distant past, public relations and lawyers couldn’t exist in the same sentence. However, during the ‘80s, rules and regulations were relaxed and, for the first time, lawyers could advertise themselves and their services. The further deregulation in the later decades allowed more careers to open up in the space that was being created. […]
In the list of words some people in the public eye just can’t say, no matter the context, the N-word probably tops the list. By now, nearly everyone understands the potential career consequences of a celebrity uttering that term in public, no matter what their reasons may be. Many fans see the headline, and they […]
Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing COVID-19 pandemic doesn’t mean digital marketing strategies should be tossed out the window. The goal of digital marketing remains the same: to […]
It’s fair to say that most businesses have been impacted by the COVID-19 crisis, and owners are growing increasingly concerned with the challenge of sustaining their firms and staying connected with their audiences during these uncertain times. While there is no digital marketing and digital pr solution for surviving the ever-evolving, COVID-19 pandemic, one thing remains true: […]
Sometimes, trying to do the right thing can cause a PR challenge. Just ask standout Clemson quarterback Trevor Lawrence. In an effort to be a good community leader and help out victims of the coronavirus, Lawrence initially ran afoul of NCAA regulations when his COVID-19 Family Relief and Support fund came under scrutiny from league […]
The pandemic known as COVID-19 has already disrupted many events, spring expos, conferences and other plans for large gatherings. In addition, more city and state governments are capping the number of people who can gather together so as to minimize exposure to the virus. Consumers like to be personally engaged with a brand, but the […]
Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or DIP. CivicScience, a U.S. market research, and intelligence firm revealed that the popularity of interest-free digital payment programs jumped from 24% […]
The growth of the influencer marketing industry is no accident: the power of word-of-mouth recommendations is a timeless tool and, when used well, influencer marketing can return excellent results for brands. At the same time, however, the success of online marketing has given rise to the dark underbelly of the influencer industry. These days, it […]
For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the purpose of public relations will always be to effectively manage a client’s public perception, be they an individual, business, government or organization, the skills required to do this successfully are […]