ronn torossian

The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around can make or break a beauty business. Marketing teams are engaged in contests to make their brand the one that customers feel connected to. With a surfeit of makeup artists and beauty influencers on social media platforms, beauty brands are trying to keep customers loyal. Given below are some ways for beauty brands to create customer loyalty and use beauty pr tactics. 1) Personalized approach -... Read More >

Twitter has been trying to expand its creator monetization tools suite, and the latest addition to that toolbox is a new ‘Subscribe’ button on certain users’ profiles. This is a very helpful tool for newsletter creators and links back to the company’s recent acquisition of the platform Revue, which was a service that helped users create and charge for their newsletters. The ‘Subscribe button will give profile visitors information regarding the user’s newsletter and will be visible right below the main profile information panel. It’s designed to help visitors easily sign up for a creator’s or a company’s newsletter directly... Read More >

Companies in the travel industry often have to create attention-grabbing campaigns to inspire their target audience to make a big-ticket travel purchase. Fortunately, there have been plenty of great travel and travel PR marketing campaigns throughout the years which other companies in the travel industry can learn or take inspiration from. Jet Blue Several years ago, when people all over the globe were focused on the 2016 US elections and tensions were high, this airline company decided to create a unique campaign. In 2016, Jet Blue decided not to ignore the negativity that was present throughout the world. It decided... Read More >

When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others. The brands involved pool their resources, creativity, and existing images in order to build an offering that is greater than the sum of its parts. This leads to better customer reach, publicity, and conversions. Co-branding also boosts revenue streams and decreases risks. Sometimes, customers who are loyal to their brands do not attempt to try different brands.  In this case, co-branding helps to reach out to them and increases the acceptance and receptivity of a... Read More >

One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media strategy, it’s one of the most cost-effective and efficient tools. Market Research The first step in creating any sort of promotional campaign on social media is to research the market and the target audience of the business. Random promotional efforts will only end up wasting the time and resources of a company -  However, a targeted and knowledgeable approach generates plenty of beneficial results. Most of... Read More >

There are plenty of business owners, the term marketing and public relations dance to conjure up images of expensive marketing campaigns and excessive spending. However, marketing a business doesn't always have to be expensive because there are plenty of free ways to do it. The digital landscape has offered exposure to a number of different businesses. Although this can sometimes feel like fighting a losing battle for companies that are starting right now, there are still a variety of ways for businesses to market themselves through their consumers, even for free. Email data One of the ways that companies can... Read More >

When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be doing a lot more in terms of public relations efforts, and seizing a lot more opportunities to share their stories with as many people as possible. Fortunately, even when an organization doesn't have a big or even a dedicated budget for PR efforts, there are plenty of beneficial strategies they can employ. Charitable organizations should be working hard to show how their work differs from other... Read More >

Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool. Whether that means a business owner is providing honest information about a trend in the industry that they find frustrating, or trying to find a way to ease the impact of an upcoming story about the company itself, there are plenty of benefits when it comes to off the record conversations with the press, even though their impact tends to be indirect.  Additionally, off-the-record conversations aren't just limited to crisis management or politics, although they're mostly mentioned in those contexts. These types... Read More >

In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience. Right now, that type of content should emphasize humanity and lean into core company values. The pandemic managed to shift the day-to-day lives of millions around the world, which ended up changing consumer buying habits as well. To keep up with those changing trends, companies have to incorporate specific features in their promotional efforts. Realistic content From all the different innovations that became popular from the start of the pandemic, one of the most meaningful... Read More >

In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of social media platforms. Having people around the world stay at home and spend most of their free time scrolling down the social media apps on their phones has resulted in incredible changes when it comes to marketing on social media platforms in general, and especially with music. The social media app TikTok has managed to completely change the approach to music marketing in the last year, and away from the one that's been around for... Read More >