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5W Public Relations
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Ronn Torossian is a busy man. He is the founder and CEO of 5WPR – one of the 20 largest independently owned PR firms in America. His firm grows quickly, and is one of the most diverse nationwide, consistently garnering tremendous results across a number of practice areas for his clients.
He also runs a family charitable foundation supporting global causes – focused on community, education, and healthcare – the foundation was formed as a way to honor his mother and the values she taught him. Ronn is an avid reader as well as writer, having penned a best-selling PR book “For Immediate Release.”
Torossian is a high-profile executive, regularly appearing in the national media as a voice of the PR industry, including regular appearances on Fox News, Bloomberg and other media outlets. He’s a born-and-bred New Yorker, something he sees as an advantage as New York remains the center of the media world – certainly relevant in the PR industry.
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts, and they want to find a true connection with the businesses they patronize. But before just jumping on the bandwagon and finding a cause to support and insert into marketing […]
It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual spats in the comments on a post. It happens more often than not, unfortunately. And whether or not it’s a pleasant […]
Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s mind without that person even setting foot outside of their home. This omnipresence can be beneficial, […]
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go, and sometimes she still admits that she gets a bit “old school” with her strategy. Not every marketing professional can say […]
Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges. Named twice to 40 Under 40 lists cultivated by Advertising Ageand PR Week, Torossian quickly built a name for himself as a force to […]
Over the past several years, it’s become chic in the industry to dump on SXSW. The renowned Austin business festival is all out of steam, bereft of ideas, and all-around stale… or so the critics would have us believe. And, in point of fact, some big tech companies and other brands have – very publicly […]
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy […]
At Everything PR News we realize that the public relations industry is generally liberal, there are a handful of strong PR firms who have Republican CEO’s. Some on this list serve politicians, lobby for initiatives, and have worked for the Republican National Committee (RNC), while others have strong media contacts and are good “street-fighting” PR professionals. […]
Public Relations jobs can be exciting, satisfying, and interesting for those lucky enough to launch a successful career in the industry. Unfortunately, it’s worth noting that the world of PR is notoriously difficult to get into because there are so many marketing professionals and journalist majors out there looking for a chance to make their […]
In one of the most bizarre headlines in recent years, a Florida woman is claiming officials from Spirit Airlines compelled her to flush her pet hamster down an airport toilet because the tiny rodent was not allowed on the flight with her. From there, the story gets even stranger. Because the woman, Belen Aldecosea, is […]
