PR Campaign

A vital piece of every promotional strategy is public relations, especially when promoting events for a company. Plenty of the time local media outlets tend to target a local community, which means media coverage in local publications for an event will result in the event reaching the right people. However, companies that don’t have the right approach to PR will end up wasting their time without the benefits of positive media coverage. Additionally, there already are plenty of events both locally and globally in most locations, and without strong PR any company’s event will get lost in the crowd. Additionally,... Read More >

Firm closes out 2016 with a robust wave of growth and momentum Cutler PR, a global tech-focused public relations firm, has been named the agency of record by three new innovative technology clients: Zive, Glassbox, and Wise Data Media. Additionally, the agency is announcing an expansion of its New York City office with three new hires across multiple levels. Cutler PR’s new clients specialize in categories across the tech landscape. NYC-based Zive is a productivity software company and maker of the popular desktop app Kiwi for Gmail. Glassbox enables brands to record and analyze how customers and prospects are using... Read More >

Great PR is often associated with Mad Men of Madison Ave, Silicon Valley wizards, or seasoned warriors on K Street. But that’s oversimplifying things, and underestimating some of the best PR operatives in the country – unions. Long gone are days when unions accomplished their goals by simply picketing outside the employer’s office, or scaring passerby’s with giant inflatable rats. Intimidating unyielding employers with physical violence is also pretty much behind us. That’s because often you can accomplish a ton towards Public Relations campaigns. A great example of true mastery in using PR as a weapon is Health Professionals and... Read More >

NAPE (The Newfoundland and Labrador Association of Public and Private Employees) is the largest union in the province and acts on behalf of 25,000 private and public employees. Jerry Earle, NAPE president, was happy with their victory as the government conceded and let their crisis PR consultant go in favor of using in-house communications and PR people. Cathy Bennett, Finance Minister, recently announced the work would be done by their internal communications team (CBC) in future. The decision was made at the end of June. She announced, “Government advised [law firm] McInnes Cooper that external communications resources would no longer... Read More >

Project Apollo, and especially Apollo 11, gave the United States an opportunity to shine like it has rarely been able to do. Not that great things haven’t been accomplished in America over the years, but this was above the mark. It gave the U.S. a chance to show our technological supremacy over the rest of the world and especially rival nations. That was the primary goal of the program when first envisioned by the Kennedy administration in 1961 - it wasn’t so much about conquering space travel, it was about proving our superiority - especially to the “Red Menace.” To... Read More >

[caption id="attachment_82942" align="aligncenter" width="827"] Image courtesy of the state of Minnesota[/caption] When you build a bridge in an area considered to be protected by an act of Congress, it takes another act of Congress to begin the process. But sometimes that’s necessary when the existing one is more than 80-years-old and could fail in the not too distant future. If the new bridge isn’t in place, people would have a very difficult time getting from point A to point B for several years. Even though point A may not be growing as they thought it would or have as many... Read More >

A poll conducted earlier this year showed that only 70 percent of Americans believe climate change is real. Another survey showed that whether people believed it was real or not, only 40 percent of Americans believe climate change is a serious threat. This is compared to 88 percent of British people who believe the climate is changing. In fact, one study showed that of all the countries in the world, Americans seem most likely to debate about whether or not climate change is real, while other cultures are more accepting. This makes combating climate change in America a difficult task.... Read More >

As one of the largest banks in the United States, JP Morgan, enjoys its fair share of the limelight. Yet, many believe a desire for more publicity must be the company’s reason behind its recession tracker. The company’s economists recently announced the tracker shows a 36 percent chance of America entering yet another economic recession. Known for its particular love of all things negative and controversial, the media – and the public at large – has spun several stories around this prediction. What many economists know but do not always share is that creating fear about a recession often creates... Read More >

Pick an issue in the public domain. Almost nothing sets more teeth on edge and gets more people riled up than abortion. Doesn’t matter where you stand on the issue, chances are you have a more than passing association with a hardline stance. Just mention the word in any comments thread or conversation and watch everything unravel in the blink of an eye. For most, there simply is no middle ground. And that’s why South Carolina Governor Nikki Haley just made a decision that will make her state ground zero for the abortion debate in coming months. According to the... Read More >

This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves of the decade. Recently, Budweiser announced, at least for the summer, it would be renaming its signature beer “America” for the duration of the season. No news yet on whether or not there will be an “America Lite”. Anheuser-Busch InBev, the parent company of Budweiser, is, as has been widely reported, no longer an American company, as it is headquartered in Belgium. So, is it pandering... Read More >