Twitter Sees User Growth and Revenue Decline

2020-07-27 by Ronn Torossian

Twitter Sees User Growth and Revenue Decline With the global pandemic and everyone stuck in their homes, Twitter reported another quarter of record user growth of 186 million daily users. This is a 34% increase compared to the same quarter last year, and also the largest year-over-year jump in growth ever since the platform first started reporting this metric back in 2016.  The increase in user numbers is most likely a result of consumer demand for news. However, this momentum is not going to be easy to maintain once all of the shelter-in-place measures lift as lockdowns ease around the... Read More >

Kraft Adopts 9-Year-Old’s Cheese Tube “Innovation”

2019-10-02 by Ronn Torossian

“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching a back-to-school prank video on YouTube, the 9-year-old from Missouri decided to fill an empty lip balm tube with pieces of cheese from Aldi’s. "I was just looking on YouTube because I was bored and I found this video and I decided to do it," the girl, whose mother asked that her name not be published, said. "I just took some of my dad’s cheese, sliced it up, and put it in the chapstick container."... Read More >

Twitter Boosts Responsibility Profile by Targeting Political Bots

2018-10-22 by Ronn Torossian
Twitter Boosts Responsibility Profile by Targeting Political Bots

In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook has deleted millions of accounts, gaining consistent headlines. Not to be outdone, Twitter recently suspended a network of accounts accused of “pushing pro-Saudi messages” on the heels of the Jamal Khashoggi scandal. Speaking to the media, Twitter said the accounts were “behaving like spam accounts,” and that Twitter had been monitoring the accounts “for some time.” The company added that, though the content appeared to be... Read More >

Twitter Joins in InfoWars Ban

2018-09-13 by EPR Staff
Twitter Joins in InfoWars Ban

After weeks of waffling, even when facing peer pressure from other social media platforms, Twitter has finally decided to give conspiracy theorist Alex Jones the boot. Jones had been suspended from Twitter for posting yet another “story” about a supposed false flag operation… or at least a potential false flag operation. He was not banned at that time, though. Now, things are different. InfoWars is officially banned as of last week. In announcing the change of position regarding Jones, Twitter said: “Today, we permanently suspended @realalexjones and @infowars from Twitter and Periscope. We took this action based on new reports... Read More >

PR for Reputation: Your Brand’s Reputation Troll on Twitter

2016-05-10 by EPR Staff
Twitter Troll

Twitter can be an incredible PR tool, getting the word out on products, events, companies, celebrities, and anything else you can think of is a Twitter specialty. In fact, Twitter is one of the few places where you can easily contact a group of journalists, bloggers, and the like with hashtags such as #HARO, #journoresearch, and #bloggerresearch. You can also use sites to locate Twitter accounts for specific writers and contact them directly through Twitter. Unfortunately, whenever you get something that amazing, there seems to be an equally negative issue to deal with as well – call it another example... Read More >

Stephen Fry and Twitter Arguments

2016-02-10 by EPR Staff
Stephen Fry

Despite recognition and wide reach, comedian and actor Stephen Fry complained at the ongoing Jaipur Literature Festival that social media is “dispiriting, upsetting and annoying." His reason is that arguments for major issues like gender and politics often end up in bitter exchanges, and the points of the argument get lost in the bickering. Instead, he calls for a return to an antiquated symposium-style debate around a table. This would be a much more convincing argument if Fry didn’t reap so much publicity from his Twitter account. To date, he has over 2 million followers on his Twitter account and... Read More >

The Best New Social Networks for Marketers

2016-02-08 by EPR Staff
Public Relations Social Media

Okay, everyone knows Facebook and Twitter are must-have social platforms. But they have limits, and you don’t want to be captive to the whims of their programmers. You only have so many hours in the day, so what other social platforms deserve your attention? And are there any that are just about to blow up that could place you on the cutting edge? This article breaks down some of the best social sites for marketers and reveals some of the up and coming platforms you need to watch. Periscope – for real-time engagement, there may be nothing better than periscope.... Read More >

The Best B2B Influencers

2015-12-21 by EPR Staff

In the B2B market, there are many influencers, but key ones are those whose followers listen to and use the information given by that influencer. Many people and companies can have a huge following, but that does not always translate into someone who actually makes a difference in the choices of their followers. So choosing the right influencers – in B2B or any other market determines whether or not a campaign ends with the maximum success. Onalytica created a document recently with information specifically about B2B influencers in the U.S. and the U.K. You can find that information here. According... Read More >

An APCO Fire Is Burning In India

2015-12-02 by EPR Staff
APCO Worldwide PR Logo

“We have been contacted twice in recent weeks by private PR companies representing Indian govt. officials. Good use of govt funds? @PMOIndia” Such was a tweet from Washington Post India bureau chief Annie Gowen that set off a barrage of Tweets that followed. The height of the Twitter debate reached its peak on Saturday. Its focus? In using these private PR companies, is Prime Minister Narendra Modi frittering away valuable public funds to enhance the image of his BJP-Led government? The Tweet also led to a viral trend - #ModiMediaGate. Ms. Gowen also tweeted on Saturday, “Point being Modi govt... Read More >

Tweeting with CEOs of the Top 20 Independent PR Firms

2015-11-02 by EPR Staff
Twitter PR

In the public relations arena, CEO’s build brands, and advise their clients to use social as part of their brand identity. We reviewed the CEO’s of the 20 largest independently owned PR firms to see who is doing twitter right, and who is not. Those who don’t do it right? The CEO’s of APCO Worldwide, Ruder Finn & Finn Partners. Read on for those who do. Edelman, New York, NY – Daniel Edelman, CEO – there is an account in his name, but not him. The firm’s account @EdelmanPR has 68.4K followers, has been a member since 2009 and tweeted nearly 6500... Read More >

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