technology

The role of the executive has changed drastically over the last decade. The social media platforms have produced a more transparent and interactive executive role. The influencers of social media, are many times the CEO’s and General Managers of large, growing companies, with tech orientated roots. For many, who rise to the heights of influence over millions of followers, it is wise to remember that social media is a tool to influencers. A way to interact and spin a brand, product, or service, through immersion within a culture, built to spin, produce, and brand something of value. General management in... Read More >

Japan Takes on Big Tech Tokyo is at it again. Japan has begun drafting guidelines that will be used to introduce more regulation into the US tech giant-dominated domestic digital market. This time, the goal is to weave together the protection of competition and protection of user privacy and devise a set of regulations that would address the purposes of both. The proposed guidelines are being drafted by Japan’s Fair Trade Commission and will be up for public debate in September. If approved, the guidelines could come into effect as early as October 2019. Japan’s push for broader regulation is... Read More >

Is AI Coming for Your Job? Persado is an artificial intelligence-driven company that utilizes machine learning to create compelling copy and branding words for companies looking for a boost. While services such as what Persado offers are attractive and innovative, some marketing professionals might be quaking in their boots. And this trepidation may well be valid: Persado just signed a deal with JPMorgan for five years to create marketing copy. What happens to the humans who were previously tasked with creating that copy that will now be handed off to a machine? The fact of the matter is that we,... Read More >

The Israeli start-up and tech scene have been a hub for innovation and growth. However, the tech scene is at a time of flux and change. The major sectors to watch out for in the Israeli tech include innovations in blockchain, AI, medical cannabis and advanced manufacturing. In terms of what’s in store for Israeli in 2019, “The main difference between 2018 and 2019 will be the sectors of interest to investors”, says Haggai Ravid, CEO of investment firm Cukierman & Co. based in Tel Aviv. “We believe certain sectors will go out of vogue and other sectors will become... Read More >

“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech companies dominating the top brand charts - think of Google, Apple, Facebook or Amazon among a few. Having a strong brand means you’ve differentiated yourself from your competitors and you’re easily recognized amongst the plethora of tech products in circulation. This translates into greater trust, more loyalty, and better conversion rates. Here are... Read More >

It's amazing what Facebook does by way of "shortcutting" the process of meeting people. Just the other day I added an interesting fellow named Jason Silva, and he returned the favor. Imagine my surprise when adding a friendly face revealed the star of the Emmy Award winning Current TV. You gotta love Facebook, and I think you will like Jason Silva if you put on your thinking cap. Jason granted Everything PR News an interview to talk about his somewhat controversial (and imminently interesting) new documentary "Turning Into Gods." If the title itself does not do it for you, Jason... Read More >

Sometimes Airlines lose luggage.  They sure picked the wrong luggage to lose this time. Daniel Levine, founder and President of Blue Ribbon Bags, the world’s leader in tracking lost luggage, arrived in China this week but his luggage did not arrive with him. Unfortunately for the airline, this customer was prepared.  Daniel went straight to the airline baggage claim desk to file a lost luggage claim.  When he got his file reference number to identify his lost bag, he asked the airline employee when his bags would arrive at his destination.  At no surprise to Daniel, the answer he got... Read More >

If you were to sit down and make out a list of auto manufacturers that you would expect to make a big push for a fully electric vehicle, where would you put Mercedes? Near the top? In the top ten? Maybe, but probably not. Mercedes is known for quality and for performance. For the pleasure of driving and standout luxury. Electric cars have tended to chase a different market. But that appears to be changing very soon. Mercedes-Benz recently announced plans to invest one billion dollars to upgrade its electric-car-production capability in the United States. The German automaker will invest... Read More >

First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying about $480 million in preferred shares, equal to about a 16 percent stake in the company. Pandora’s other investors were happy with this news, as stocks went up about 6 percent when the investment was announced. The deal should be an interesting one for both parties involved. Both SiriusXM and Pandora... Read More >

The Fort Monmouth Economic Revitalization Authority is seeking a marketing firm who can provide professional services in four areas: 1) the refinement of the FMERA brand; 2) placemaking; 3) media and publicity; and 4) lead/prospect sourcing. These services will promote and articulate the Authority’s mandate – the redevelopment of Fort Monmouth – and spotlight the Fort’s attributes to our stakeholders, prospects and other interested parties. The assignment also includes to expand the reach and upgrade the content on FMERA’s website, www.fortmonmouthnj.com, and on social media platforms. Our intention is to increase and enhance our communication and interactions with our stakeholders,... Read More >