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The role of the executive has changed drastically over the last decade. The social media platforms have produced a more transparent and interactive executive role. The influencers of social media, are many times the CEO’s and General Managers of large, growing companies, with tech orientated roots. … [Read more...]
Japan Takes on Big Tech Tokyo is at it again. Japan has begun drafting guidelines that will be used to introduce more regulation into the US tech giant-dominated domestic digital market. This time, the goal is to weave together the protection of competition and protection of user privacy and … [Read more...]
Is AI Coming for Your Job? Persado is an artificial intelligence-driven company that utilizes machine learning to create compelling copy and branding words for companies looking for a boost. While services such as what Persado offers are attractive and innovative, some marketing professionals … [Read more...]
The Israeli start-up and tech scene have been a hub for innovation and growth. However, the tech scene is at a time of flux and change. The major sectors to watch out for in the Israeli tech include innovations in blockchain, AI, medical cannabis and advanced manufacturing. In terms of what’s in … [Read more...]
“A brand that captures your mind gains behavior and a brand that captures your heart gains commitment”, according to the brand strategist Scott Talgo. This definitely holds true for developing brands across different industries. In the tech industry, branding has been a hot topic lately with tech … [Read more...]
It's amazing what Facebook does by way of "shortcutting" the process of meeting people. Just the other day I added an interesting fellow named Jason Silva, and he returned the favor. Imagine my surprise when adding a friendly face revealed the star of the Emmy Award winning Current TV. You gotta … [Read more...]
Sometimes Airlines lose luggage. They sure picked the wrong luggage to lose this time. Daniel Levine, founder and President of Blue Ribbon Bags, the world’s leader in tracking lost luggage, arrived in China this week but his luggage did not arrive with him. Unfortunately for the airline, this … [Read more...]
If you were to sit down and make out a list of auto manufacturers that you would expect to make a big push for a fully electric vehicle, where would you put Mercedes? Near the top? In the top ten? Maybe, but probably not. Mercedes is known for quality and for performance. For the pleasure of … [Read more...]
First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying … [Read more...]
The Fort Monmouth Economic Revitalization Authority is seeking a marketing firm who can provide professional services in four areas: 1) the refinement of the FMERA brand; 2) placemaking; 3) media and publicity; and 4) lead/prospect sourcing. These services will promote and articulate the Authority’s … [Read more...]