technology

Sirius Bets Big on Pandora

2017-06-16 by EPR Staff
Sirius Bets Big on Pandora

First, they merged with their competition, XM Radio, and now Sirius is going after streaming media provider Pandora. However, early reports that Sirius XM would be taking over Pandora turned out to be little more than rumors. It seems Sirius IS making a major investment in Pandora, though, buying about $480 million in preferred shares, equal to about a 16 percent stake in the company. Pandora’s other investors were happy with this news, as stocks went up about 6 percent when the investment was announced. The deal should be an interesting one for both parties involved. Both SiriusXM and Pandora... Read More >

New Jersey Marketing & PR Firms: Where Are You?

2017-06-08 by EPR Staff
New Jersey Marketing & PR Firms Where Are You

The Fort Monmouth Economic Revitalization Authority is seeking a marketing firm who can provide professional services in four areas: 1) the refinement of the FMERA brand; 2) placemaking; 3) media and publicity; and 4) lead/prospect sourcing. These services will promote and articulate the Authority’s mandate – the redevelopment of Fort Monmouth – and spotlight the Fort’s attributes to our stakeholders, prospects and other interested parties. The assignment also includes to expand the reach and upgrade the content on FMERA’s website, www.fortmonmouthnj.com, and on social media platforms. Our intention is to increase and enhance our communication and interactions with our stakeholders,... Read More >

Orchard Owners Turning to Robot Labor?

2017-06-05 by EPR Staff
Orchard Owners Turning to Robot Labor

[caption id="attachment_88218" align="aligncenter" width="900"] Photo by Washington State University[/caption] Farmers in Washington State are worried that they won’t have enough workers to keep up with the harvest in coming years. Most orchards depend on migrant farmers to pick their crops, many of whom work illegally in the United States, according to the Associated Press. With the Trump administration’s promise to crack down on illegal immigration many workers are choosing to stay home. If this trend continues some farm and orchard owners are worried they won’t have the labor they need to clear their fields or trees. But they’re already working... Read More >

YouTube Continues to Struggle with Advertising Issues

2017-05-18 by EPR Staff
YouTube Continues to Struggle with Advertising Issues

YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many of the cultural touchstones for the Millennial generation have come from shared viewing on YouTube. But there’s a dark side to the network. Hate groups, terrorists, and other bad actors use the platform to recruit new members or spread propaganda. Just as soon as the network finds and eliminates a channel, another one pops up. For the most part, YouTube users understand the problem the site... Read More >

Verizon Reports Shaky Profits Thanks to Losing Subscribers

2017-05-01 by EPR Staff
Verizon Reports Shaky Profits Thanks to Losing Subscribers

Parity can be a wonderful thing unless you’ve been king of the hill so long, you forgot how to compete head to head. That may very well be the case at Verizon. For years, the mobile provider’s service was head and shoulders above the competition … absolutely blew them out of the water. You’ve probably seen the commercials and the infamous map. Well, times have changed. Coverage and capacity have been on the way up for the perennial numbers 3 and 4, Sprint and T-Mobile. Now, these carriers are able to boast statistics much closer to Verizon than in the... Read More >

Millennials Learning New Ways to Make Cash

2017-04-04 by EPR Staff
Millennials learning new ways to make extra cash

Ask anyone over the age of 35 how to make some extra scratch, and likely they will tell you to try delivering pizzas or cutting lawns on the side. Something where each job is relatively simple, adds a few bucks to your bank account and can be accomplished working around your current schedule. But, ask a Millennial, and their answer might surprise you … and it will likely involve, as at least one idea, driving for Uber or Lyft.  While drivers of all ages are getting in on that deal, a recent survey, which sampled about 1,150 ride share drivers, revealed... Read More >

Using Microsoft Excel for PR

2017-04-04 by EPR Staff
Using Microsoft Excel for PR

Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over. Concatenate Formula You can generate more keywords using the concatenate formula. This is a great trick and saves a lot of time so you don’t have to try and figure out a bunch of keywords that could be used in social media posts for clients. If you are working with... Read More >

High-Tech PR Executive Pam Edstrom Dead at 71

2017-03-31 by EPR Staff
High-Tech PR Executive Pam Edstrom Dead at 71

Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her four-month fight with lung cancer on March 28th. She worked for nearly 30 years with Microsoft in their firm and later helped found WE Communications (previously Waggener Edstrom). According to her founding partner Melissa Waggener Zorkin, “She leaves this indelible imprint on our people. So many of our people, she... Read More >

Google Swears It Has Fixed the Android Security Flaws

2017-03-31 by EPR Staff
Google swears it has fixed the Android security flaws

Internet security is a hot topic these days. Especially after reports that the CIA has been hacked. But those headlines tended to overshadow another claim that Wikileaks made … and claim that had a lot of smartphone users worried. According to the hacktivists, they had uncovered and exploited a flaw in the security of the Android smartphone operating system as well as the Google Chrome search engine.  Not more than 36 hours later, Google was all over the press claiming to have completed and installed a “fix” to the problem. But that was a long day and a half for... Read More >

Using Customer Info to Better Market a Travel Brand

2017-03-27 by EPR Staff
Using Customer Info to Better Market a Travel Brand

It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help your target customer feel that way about your product or service. We live in a Big Data world, where our preferences are logged and stored, but accessing the right information and using it effectively requires research and effort, in part because there is so much information available. For those in... Read More >

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