technology

Orchard Owners Turning to Robot Labor?

2017-06-05 by Richard D. Pace
Orchard Owners Turning to Robot Labor

[caption id="attachment_88218" align="aligncenter" width="900"] Photo by Washington State University[/caption] Farmers in Washington State are worried that they won’t have enough workers to keep up with the harvest in coming years. Most orchards depend on migrant farmers to pick their crops, many of whom work illegally in the United States, according to the Associated Press. With the Trump administration’s promise to crack down on illegal immigration many workers are choosing to stay home. If this trend continues some farm and orchard owners are worried they won’t have the labor they need to clear their fields or trees. But they’re already working... Read More >

YouTube Continues to Struggle with Advertising Issues

2017-05-18 by Jason Tannahill
YouTube Continues to Struggle with Advertising Issues

YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many of the cultural touchstones for the Millennial generation have come from shared viewing on YouTube. But there’s a dark side to the network. Hate groups, terrorists, and other bad actors use the platform to recruit new members or spread propaganda. Just as soon as the network finds and eliminates a channel, another one pops up. For the most part, YouTube users understand the problem the site... Read More >

Verizon Reports Shaky Profits Thanks to Losing Subscribers

2017-05-01 by Jason Tannahill
Verizon Reports Shaky Profits Thanks to Losing Subscribers

Parity can be a wonderful thing unless you’ve been king of the hill so long, you forgot how to compete head to head. That may very well be the case at Verizon. For years, the mobile provider’s service was head and shoulders above the competition … absolutely blew them out of the water. You’ve probably seen the commercials and the infamous map. Well, times have changed. Coverage and capacity have been on the way up for the perennial numbers 3 and 4, Sprint and T-Mobile. Now, these carriers are able to boast statistics much closer to Verizon than in the... Read More >

Millennials Learning New Ways to Make Cash

2017-04-04 by Jason Tannahill
Millennials learning new ways to make extra cash

Ask anyone over the age of 35 how to make some extra scratch, and likely they will tell you to try delivering pizzas or cutting lawns on the side. Something where each job is relatively simple, adds a few bucks to your bank account and can be accomplished working around your current schedule. But, ask a Millennial, and their answer might surprise you … and it will likely involve, as at least one idea, driving for Uber or Lyft.  While drivers of all ages are getting in on that deal, a recent survey, which sampled about 1,150 ride share drivers, revealed... Read More >

Using Microsoft Excel for PR

2017-04-04 by Richard D. Pace
Using Microsoft Excel for PR

Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over. Concatenate Formula You can generate more keywords using the concatenate formula. This is a great trick and saves a lot of time so you don’t have to try and figure out a bunch of keywords that could be used in social media posts for clients. If you are working with... Read More >

High-Tech PR Executive Pam Edstrom Dead at 71

2017-03-31 by Richard D. Pace
High-Tech PR Executive Pam Edstrom Dead at 71

Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her four-month fight with lung cancer on March 28th. She worked for nearly 30 years with Microsoft in their firm and later helped found WE Communications (previously Waggener Edstrom). According to her founding partner Melissa Waggener Zorkin, “She leaves this indelible imprint on our people. So many of our people, she... Read More >

Google Swears It Has Fixed the Android Security Flaws

2017-03-31 by Aaron Sarno
Google swears it has fixed the Android security flaws

Internet security is a hot topic these days. Especially after reports that the CIA has been hacked. But those headlines tended to overshadow another claim that Wikileaks made … and claim that had a lot of smartphone users worried. According to the hacktivists, they had uncovered and exploited a flaw in the security of the Android smartphone operating system as well as the Google Chrome search engine.  Not more than 36 hours later, Google was all over the press claiming to have completed and installed a “fix” to the problem. But that was a long day and a half for... Read More >

Using Customer Info to Better Market a Travel Brand

2017-03-27 by Aaron Sarno
Using Customer Info to Better Market a Travel Brand

It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help your target customer feel that way about your product or service. We live in a Big Data world, where our preferences are logged and stored, but accessing the right information and using it effectively requires research and effort, in part because there is so much information available. For those in... Read More >

Uber Sending Self-Driving Cars Back to California

2017-03-24 by Richard D. Pace
Uber Sending Self-Driving Cars Back to California

Uber has been in a fight for its business life since just about day one. Every time they expand into a new area, several local entities take exception. Certain politicians, regulators, unions, and other vested interests try first to force Uber out, then grudgingly accept that the market drives commerce and people with smartphones, and a need to travel will not be denied. That’s not to say there haven’t been some denials. When Uber failed to acquire the proper permitting for its autonomous vehicle program, San Francisco officials told them to get lost and come back when they had the proper... Read More >

Boeing Announcing Job Cuts

2017-03-09 by Jason Tannahill
Boeing Announcing Job Cuts

So far, 2017 has been a whirlwind of ups and downs for Boeing. The year began with a much-publicized vote that saw Southern workers vote to turn down the opportunity to unionize. Now, the company has announced plans to layoff about 1,800 workers. The company says these cuts have nothing to do with the anti-union vote. They announced there would be cuts way back in December. That, and the fact that the cuts are literally taking place on the opposite side of the country. The announced job cuts will mostly affect workers in Washington State. The union up there said... Read More >

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