RFP PR24-08 Request for Proposal (RFP) PR24-08 Project Title Digital Marketing Services
Proposal Due Date 1:00 p.m. Pacific Time, April 29, 2024 in Olympia, WA, USA
Estimated time period for contract
June 1, 2024 – June 30, 2025
The College reserves the right, at its sole discretion, to extend the period
1. INTRODUCTION
1.1 Purpose and Background
South Puget Sound Community College (SPSCC) is soliciting proposals from firms with experience in digital media marketing. The firm must be familiar with online marketing strategies and changing technology to develop and execute digital campaigns that maximize the SPSCC’s marketing impact with our key target audiences. The firm will work closely with the Director of Marketing & Communications and the Communications team in the planning and execution of the digital marketing.
1.2 Scope of Work
1.2.1 Work with SPSCC to build, manage, and report on digital marketing campaigns in alignment with
the college’s Integrated Media & Marketing Plan.
• Conduct regular keyword research for Google AdWords to support defined campaign goals
• Provide digital guidance and recommendations by platform to support campaign goals.
• Write ad copy based on regularly updated key messages.
• Build various ads across digital and social platforms.
• Regular monitoring of campaigns to identify errors early and often (i.e. credit card payment
failures; campaigns not performing well; webpage outages).
• Deliver monthly report of metrics against campaign goals and conduct monthly review meeting,
including ongoing recommendations to reach campaign goals.
• Provide annual review of account and plan for upcoming year.
• Leverage CONTRACTOR scale and buying power to provide cutting-edge technologies to reach
target audiences in new ways across many devices.
• Knowledge of platforms including, but not limited to:
o Facebook / Instagram
o YouTube / Google
o OTT / Programmatic Marketing
o Geofencing / Location Targeting
o Snapchat
o LinkedIn
• Monitor and adjust online marketing and/or search engine marketing in order to maximize reach
and impressions, or defined campaign goal.
• Provide a report of metrics that illustrate the results of the campaigns with comparison to national
trends and standards.
• Monthly walk-through of reporting via video conference or in person and one or more in-person
meetings annually.
1.2.2 Prepare campaigns and fit within provided budgetary limitations
• All campaigns must be approved prior to launch by Director of Marketing & Communications.
• Cost of campaigns must have documented approval prior to launch.
• Annual total spend for ad campaigns shall not exceed a total amount of $175,000.
• Annual administrative costs for ad campaigns shall not exceed a total amount of $25,000.
