MWW

France, Italy, Spain, and the Netherlands see alliances between Ketchum, Porter Novelli, and FleishmanHillard – All of Omnicom PR Group The three Omnicom PR Group agencies are pooling resources and talent in the four European markets for clients. Although individual brands will remain with the firms to which they are signed, the three will work together in special efforts and when doing so, will do so under the Omnicom PR Group name and logo. Karen van Bergen said: “In our first year of the Omnicom PR Group, one of the things we’ve seen is the power of collaboration. Today is... Read More >

MWWPR and opendorse Come Together to Recognize Social Media’s Most Engaging Pro Football Players MWWPR is an independent PR firm, while opendorse brings athletes and marketers together for social media and other campaigns with access to over 3,500 pro athlete influencers around the world. MWWPR and opendorse recently listed their top pro-football players known for engaging on social media, though these are not necessarily the ones with the largest fan bases. Those with the highest engagement rate include Carson Wentz, Derek Carr, Jarvis Juice Landry, Marquette King, and Ezekiel Elliott. Those leading with most engagements included Odell Beckham, Jr., Ezekiel Elliott,... Read More >

Montclair State University has issued an RFP seeking a market research firm to do Brand Benchmarking Research to measure the relevancy and effectiveness of the University’s current brand strategy.  The institution has invested significantly in the existing brand platform with the “It’s All Here” tagline in its integrated marketing and communications campaigns and seeks to determine if related efforts have had an effect with our key internal and external stakeholders. The awarded bidder must have been in business for five (5) years or more with a demonstrated record of success in the following areas: Proven ability to meet the goals and... Read More >

5WPR CEO Ronn Torossian Talks About U.S. Independent PR Agencies Torossian’s recent article in Odwyer projects that the 80 or so independently owned PR firms in the U.S. with 20 or more employees are in the best position to guide clients toward the marketing initiatives that will work best for them. The multi-national PR firms are not always able to do that because they are tasked not just with meeting client needs, but business objectives of the parent company and how to boost ROI for investors. Independent firms have much more control over factors like raises and bonuses for their employees.... Read More >

Marino becomes AOR for New Rochelle Manhattan PR agency Marino just won the bid to become the city of New Rochelle’s public relations firm. The selection process began in June. Marino was founded by Frank Marino in 1993, but before that he graduated from Iona College in New Rochelle and later served in public affairs for Ed Koch during his time as mayor of NYC between 1979-1988. Marino will help New Rochelle build a reputation for good economic development for businesses considering moving there. The city has already been redeveloping and promoting the waterfront and downtown areas. They also have... Read More >

What MWW PR and Wakefield Research’s HerVoice Survey Shows The HerVoice Survey of 1000 adults in the US, commissioned by MWWPR and Wakefield Research, looked at gender-based bias issues and the glass ceiling for women. The survey asked respondents what they perceive and expect from both female and male leadership in companies. They got responses indicating that stereotypes about women in leadership being weak had not changed significantly over the past few decades. The survey was done prior to the Presidential election during October. Most participants indicated that they believe men are more likely to be stronger at increasing the... Read More >

There are some PR firms likely to lose something with the shift in power to a dominant Republican Congress as well as an incoming President Trump. So who will be some of the PR losers with the shift in power? Let’s take a look at four of them: The Podesta Group John and Tony Podesta founded the group in 1998, though different names have graced the agency over the years. Their headquarters is in DC, but where else would it be? Their ties to the DNC and it’s various candidates and causes are almost legendary. John has not been an... Read More >

SAG-AFTRA Claims Singer Associates Are Using Their Name Without Consent SAG-AFTRA is not happy that Singer Associates have used their name in a website domain and a Twitter account to mislead the public that their union is connected to 11 video games the PR firm represents. Last week they sent a letter that sagaftravideogames.com and @SAGAFTRAVGames have no affiliation with the guild and no consent has been given to use their name for such purposes and that doing so confuses the issues while the union is currently on strike. Ray Rodriguez, SAG-AFTRA’s negotiator, issued a statement saying: “Management has a... Read More >

Located in the heart of the Dallas-Fort Worth area, the City of Carrollton is a vibrant corporate and residential community. The City's location and business cost advantages attract and support a diverse local economy with over 9,000 businesses calling Carrollton home. They are seeking a branding agency to establish a unified platform for the City of Carrollton where a shared brand between the City and the community stakeholders will be utilized. The goals of the branding program are to: Provide a clear vision that crystallizes the City’s competitive advantage and distinct strengths by focusing on the authentic and organic characteristics... Read More >

Groundbreaking on New York’s Second Highest Skyscraper BerlinRosen did double duty at the recent groundbreaking ceremonies at 1 Vanderbilt near Grand Central Station in Midtown. The New York PR firm represents the project developer SL Green as well as Mayor Bill de Blasio who was among the dignitaries attending the ceremony. BerlinRosen works with the Mayor’s re-election campaign currently, and if he wins that bid he’ll still be serving in 2020 when the new building is slotted to be completed. The 1 Vanderbilt project includes building a 58-story tower over 1400 feet tall as well as an overhaul of Grand... Read More >