PR News from Burson-Marsteller, Zeno Group, Edelman, and MWWPR

City of Charlotte Brings in Burson-Marsteller (B-M) for Advice After Shooting


The New York PR firm, Burson-Marsteller is helping the city of Charlotte with “message guidance” and advice in the aftermath of the shooting of Keith Lamont Scott by police officers on September 20th. The Charlotte Chamber — a nonprofit organization, not a government entity — is paying for their services. B-M has people on the ground in Charlotte helping with crisis communications.

11 members of the Charlotte Council released a statement last week that said: ”We support our Police Chief and the men and women of the Charlotte-Mecklenburg Police Department, including our Chief’s continued efforts to enhance trust and accountability within the Department and within the Community.” That statement was released after an opposing one came from the mayor, Jennifer Roberts, when she called for a faster response and release of the police video footage of the incident.

Zeno Group Chosen as First PR AOR of Easterseals:

Zeno Group now represents Easterseals to spread awareness of the work they do and their branding campaigns, and especially to get the word out to millennials and Generation Xers. In May they changed their name slightly by removing the space between the two words. They then revised their tagline, logo, and color palette. The Chicago office of Zeno will spearhead the efforts.

According to Missy Maher, Zeno’s executive VP of consumer marketing, “Communications efforts will be aimed at reinvigorating America’s support of Easterseals and encouraging charitable giving to fuel the efforts forward.”

Edelman Now Handling Japan’s Global Government Communications:

The office of the Japanese Prime Minister hired Edelman to assist the Japanese government’s global communications work at events and international conferences and to provide media relations support. Edelman’s paperwork, filed with the U.S. government last month, said they will “provid[e] communications that support activities and secure partnerships, [as well as] manage and coordinate media.”
Edelman will work with Japan’s NTT Advertising Inc., one of the country’s largest ad agencies, strategizing efforts and PR programs to meet goals set by the company. For their efforts, Edelman will receive just over $875K.

MWWPR Hired by the Israel Ministry of Tourism:

The New York and Los Angeles offices of MWWPR will be leading the PR work for Israel’s tourism campaigns in North America. With this move, the Ministry will no longer be working with Geoffrey Weill PR. MWWPR’s directive is to create and move forward with strategic communications promoting Israel as a major tourism choice for North Americans. Israel Tourism Commissioner for North America Uri Steinberg said: “MWWPR has deep expertise in the travel sector and a proven record of successfully executing large-scale tourism efforts, which makes it the perfect strategic communications partner as we work to increase awareness of Israel’s offerings through a multifaceted media campaign.”

MWWPR will also work on social media and all other media efforts. They have plans to emphasize the “culinary experience, the cultural and religious experience, technology and innovation, and entrepreneurialism.” They will also focus on security concerns travelers may have and on Israel’s expansive experience with such issues.

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