Types of PR Programs
Through public relations efforts, companies are trying to promote themselves and their solutions and convince to target audience to take the next step on their buying journey and convert. The core of public relations efforts is any communication that develops mutually beneficial relationships between companies and their target audiences. However, companies need to understand public relations in detail and the types of public relations programs that are available to them to utilize them properly.
The first type of public relations program is media relations which involves generating attention from journalists, bloggers, broadcasters, as well as many other platforms. Media relations aim at helping companies improve and strengthen the relationship they have with their stakeholders, as well as anyone that’s indirectly or directly connected to a business. To develop those types of valuable relationships, companies need to have both short and long-term strategies, and they also have to rely on offline and online platforms to generate paid and earned media coverage. Usually, companies get in touch with the right journalist or media outlets by sending out pitches to them, and if any of them think that a pitch from a company is newsworthy, then it can be turned into an article, which gives the company media coverage.
Public affairs is another type of PR program that’s aimed at maintaining the relationship a company has with politicians or the government. This is a very specific type of public relations program whose function is to ensure that all of the views and operations of a company are aligned with laws, regulations, and the interests of the public.
Social media communication
The goal of social media communication as a type of public relations program is to promote a company’s reputation and generate positive results through social media platforms. For most companies, various social media platforms including Facebook, Twitter, Instagram, and more have become essential communication channels for social media communications. Since communication tends to happen fastest on social media platforms and can also generate incredible results, companies have to rely on this type of PR program.
Through strategic communication, companies create and publish coordinated messages that are aimed at helping the company achieve specific objectives and goals. This PR program includes distributing specific information about the company that will help the business achieve its overall goals.
Another essential public relations program is community relations which are aimed at developing positive and meaningful relationships between a company and a local community. The main goal with community relations is for companies to ensure that the local community and its interests are aligned with the company’s own.
- Crisis communication
Crisis communication is a public relations program that involves dealing with any sort of public relations crisis. During crisis situations, some specific public relations professionals help companies maintain the positive image that they’ve developed in the eyes of the target audience, as well as helping in explaining the problem with as much transparency as possible.
The people that work inside an organization are the most valuable assets of that organization, and to keep everyone on the same page, companies have to utilize employee communication which is another type of public relations program. To ensure that everyone is working at the optimal rate and things are running smoothly, companies need to rely on internal employee communication, which is similar to external communications in terms of public relations.