University of Central Florida graduates booed a commencement speaker who warned about the impact of AI on their future careers, sparking debate about higher education's role in preparing students for the modern job market.
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.
Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.
I've spent twenty-five years pitching reporters. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to what's happening right now.
Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10
The first systematic accounting of what U.S. federal agencies pay outside firms for communications work. Pure-play PR contracts total $376.7 million. Total federal communications spend, when advertising and marketing consulting are included, runs into the billions — and two holdi
Since 2016, China has paid more than $418 million to U.S. FARA-registered firms — more money than any other country in the world. Tencent's federal lobbying spend jumped from approximately $200,000 per quarter through 2024 to $1.5 million in Q3 2025 alone. The February 2025 DOJ m
The University GEO Gap: Which Schools Are Teaching the New Search — and the Long Tail That Isn't