V2 Communications: Boston Tech PR Agency Since 2006
V2 Communications is a Boston B2B, climate and healthcare technology PR firm founded in 2006 and led by CEO Jean Serra. See its clients, history and peers.
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PR News covers the latest public relations industry headlines, including agency moves, crisis communications, brand campaigns, AI communications and the creator economy. The Everything-PR editorial team updates this feed daily with reporting and analysis on the people, organizations and developments shaping communications, reputation and how brands reach audiences.
mes° Haircare: Jennifer Lawrence's 3-Product Launch
Jennifer Lawrence launches mes° haircare, a biodesigned line built with Arcaea. See the three debut products, their prices and the PR and marketing playbook.
Four Seasons: Service as the Foundation of a Luxury Brand
Four Seasons built its luxury brand on service: a stated edge, a 1980 Golden Rule credo, a hiring rule and mid-sized hotels, from Toronto in 1961 onward.
How Automakers Market Hybrids in 2026: What Works Best
Hybrids hit a record 15 to 16 percent of U.S. sales in 2026, and Toyota holds 44 percent of them. EPR explains which messages work in hybrid marketing, which risks to avoid and how to test AI answers.
AirOps: $40M Series B for AI Search Content Engineering
AirOps raised a $40M Series B led by Greylock in November 2025. See its funding, founders, customers and what its external content push means for PR teams.
Election Brand Communications Guide: 5 Scenarios to Plan
Plan brand communications for the Nov 3 midterms: five election scenarios, a speak-or-stay-silent decision tree, and a 7-days-before-and-after checklist.
The Dallas Cowboys PR Playbook: $17B Brand, 30-Year Drought
The Dallas Cowboys are worth $17 billion with no Super Bowl since 1996. How the brand grew, with Forbes and Sportico revenue and sponsorship data.
Abercrombie & Fitch: How a Brand Rebuilt Its Reputation
Abercrombie & Fitch's reputation rebuild as a dated case study: the 2013 backlash, the break with its exclusionary image and the record revenue that followed.
12 Holiday Marketing Campaigns That Owned the Season
Four holiday marketing campaigns with sourced results: Coca-Cola's Holidays Are Coming, John Lewis's Monty the Penguin, Aldi's Kevin the Carrot and REI's #OptOutside.
Marketing Language Index: 'Better' Tops 13 Major Brands
The Everything-PR Marketing Language Index pilot found 'better' in 4 of 13 major brand intros. See all 19 tracked words, brand-by-brand counts and the method.
Brand #1 Claims: What 16 Consumer Brands Disclose Online
Everything-PR audited brand #1 claims on 16 consumer websites. Six named a source or time window, six gave partial support, four showed no study on the page.
FischerAppelt: Hamburg Agency Group, $74.8M in Fee Income
FischerAppelt is a Hamburg communications and creative agency group founded in 1986 by Andreas and Bernhard Fischer-Appelt, with $74.8M in 2023 fee income.
Investor Relations vs Public Relations: Who Owns What
Investor relations vs public relations: audiences, rules and ownership of earnings, M&A and crises. See where the two overlap and what DraftKings got wrong.
P&G CEO Succession Case Study: The Jejurikar Handoff
P&G named Jejurikar CEO a day before earnings and called the handoff planned. See how the succession was staged, and what the public record does not prove.
G&S Business Communications: Independent NYC PR Since 1971
G&S Business Communications is an independent New York PR agency founded in 1971, part of a group with 151 employees and $31.3M in 2025 net fees (O'Dwyer's).
Supreme Group: Dallas Healthcare PR Platform, $115M Fees
Supreme Group is a Dallas healthcare and life sciences marketing and PR platform with 227 employees and $115M in 2025 net fees, backed by Trinity Hunt Partners.
Sports Business Media List: 54 Journalists, 7 Podcasts
A sports business media list of 54 journalists and 7 podcasts at Sportico, Sports Business Journal, Front Office Sports, ESPN and The Athletic, each tied to a named source checked in October 2026.
LaVoie Health Science: Boston Health PR Agency Since 2001
LaVoie Health Science is a Boston health and science communications agency founded in 2001 and led by Donna LaVoie, with PR, IR and marketing services.
How PR Teams Use Canva for On-Brand Client Visuals
Canva's Brand Kit now works inside ChatGPT and Claude, letting PR teams generate on-brand client visuals from a chat prompt. Setup, workflow, pricing shifts, and where it still falls short.
Brandlight: $30M Series A for Enterprise AI Visibility
Brandlight raised a $30M Series A led by Pelion Venture Partners in Feb. 2026. See funding, founders, Fortune 500 clients and what PR teams should do.
Press Release Headline Length: 100 Releases, No Clear Link
Everything-PR analyzed 100 ACCESS Newswire releases and found no clear link between press release headline length and recorded exact-headline search results.
How to Improve LLM Analysis Output for PR Teams
Improve LLM output on PR analysis with clear briefs, step-by-step runs, evidence checks and a review loop. See the five common failures and how to fix each one.
How ChatGPT and Perplexity Recommend Dating Apps in 2026
ChatGPT and Perplexity already name specific dating apps when asked which to try. See how 5W's 2026 AI Visibility Index shows verification and positioning decide the answer.
Financial PR Cost: Retainers, IPOs and Activist Defense
Financial PR costs $5,000 to $100,000+ per month, with IPO and activist-defense project fees running far higher. Full pricing by company stage, what's included, and why financial PR costs more.