In a move to strengthen its digital capabilities and deliver more integrated, data-driven campaigns for clients, 5W Public Relations (5WPR) has welcomed two new senior leaders: Lauren McGuire as Executive Vice President, Digital & Social, and Clare Algozin as Senior Vice President, Paid Media. Both join 5WPR from Zeno Group,
Top PR agencies driving the pet industry forward globally with digital marketing expertise, influencer campaigns and brand storytelling strategies
Learn why press releases remain vital for modern PR and marketing despite digital trends, offering credibility, SEO value and narrative control in today’s noisy media landscape
Thousands of HR professionals headed to San Diego for SHRM25, the year’s biggest industry event. With topics such as AI integration, pay transparency, compliance changes and employee well-being on the agenda, the conference took place at a time when the expectations placed on HR are higher than ever. This year’s
Learn how to write powerful press releases that grab attention, convey value & earn media coverage. Tips on structure, strategy & best practices for effective corporate communication
Learn effective email marketing strategies to boost ROI, engage audiences & create successful campaigns with personalized content, compelling CTAs & data-driven testing
Learn how to create authentic LGBTQ+ influencer marketing campaigns that build lasting connections and drive real impact beyond Pride Month
Learn how influencer marketing targeting children can be harmful, with risks of manipulation and ethical concerns in digital content aimed at young audiences
Learn how Toyota, Honda & Hyundai succeeded in Asia through localized marketing, tech innovation & cultural relevance in their automotive campaigns
Learn how Pampers builds trust through PR campaigns, emotional storytelling and social media engagement. Expert analysis of successful mom and baby marketing strategies.
