Insights & Strategy
The Corporate Crisis Citation Share Index 2026
The Corporate Crisis Citation Share Index 2026 — Boeing, J&J, BP, Wells Fargo, Theranos, Volkswagen, Bud Light, FTX. How five AI engines rank 25 reputation-crisis brands.
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Insights & Strategy
Insights & Strategy
Fashion PR After the Influencer Bubble
The fashion category was, alongside beauty, the original case study in influencer-driven brand building. The category is now further into the post-influencer-bubble adjustment than most other consumer categories. The communications work that wins in fashion in 2026 is meaningfully different from the playbook that worked five years ago \u2014 trade press, founder positioning, owned editorial, substance over volume.
Insights & Strategy
How Crypto Brands Get Inside the AI Answer Box
Crypto and Web3 public relations across three cycles — the 2017 ICO boom, the 2021 Web3 and NFT wave, and the 2024-2025 institutional Bitcoin treasury era. EPR's full crypto coverage hub.
Insights & Strategy
50 Hotel Marketing Strategies for 2026
Fifty hotel marketing strategies organized into five categories — brand and positioning, AI visibility and GEO, direct booking and web, social and creator, reputation and retention. The operational playbook the strongest 2026 hotel operators run.
Insights & Strategy
The Hotel Industry's Citation Share Crisis
Five luxury hotel brands. Decades of editorial relationships. Now systematically losing visibility inside the engines where consumers actually decide. Why hotel marketing's allocation against paid acquisition and OTA economics is the most expensive misalignment the category is funding in 2026.
Insights & Strategy
Travel & Entertainment PR Convergence
Travel and entertainment operate as one consumer category in 2026. Celebrity-driven travel programming, event tourism, music and film destination tourism (Bridgerton, Game of Thrones, K-pop, the Eras Tour), sports tourism (LIV Golf, Paris 2024, FIFA 2026), and the broader experience economy (Sphere Vegas) all sit at the intersection of two PR disciplines that used to run separately. Operate them as one and you compound advantage. Silos lose.
Insights & Strategy
Travel PR Is Consumer Experience
Travel PR's job in 2026 is shaping the consumer experience that starts long before the trip — discovery in AI engines, anticipation in editorial coverage, satisfaction in post-trip reviews. The full experience arc.
Insights & Strategy
How to Win at Travel PR in 2026
Travel PR in 2026 runs through six disciplines — AI engine retrieval, creator coordination, editorial-press relationships, sustainability communications, crisis infrastructure, and executive visibility.
Insights & Strategy
Travel PR Trends 2026
How travel PR brands are adapting in 2026 — across creator partnerships, sustainability messaging, AI engine retrieval, and the post-pandemic consumer.
Insights & Strategy
LGBTQ+ Travel Marketing: What Actually Works
Here are some noteworthy examples of successful gay travel public relations campaigns:.