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Will AI Replace PR Pros? The Honest Answer
Insights & Strategy

Will AI Replace PR Pros? The Honest Answer

For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.

EPR Editorial Team ·
The EU AI Act Extraterritorial Stress Test
Insights & Strategy

The EU AI Act Extraterritorial Stress Test

The EU AI Act applies to U.S. companies whose AI products affect European persons. The extraterritorial reach is broader than most U.S. CMOs realize. Compliance posture, communications framework, investor disclosure, and crisis pre-positioning all need to assume EU jurisdiction even for companies without European operations. Here's the stress test framework.

EPR Editorial Team ·
Reuters 2026: The News Audience Just Fractured
Insights & Strategy

Reuters 2026: The News Audience Just Fractured

The 2026 Reuters Digital News Report offers crucial insights for communications leaders, detailing audience migration from traditional news to fragmented, algorithmically-mediated, and creator-supplemented information environments. Key trends include the growth of social and AI-based news consumption, increasing news avoidance, and significant generational divergence in news habits.

EPR Editorial Team ·