PR Insights & Public Relations Strategy

Terakeet Built a Search-Manipulation Machine for Goldman Sachs. The NYT Just Blew It Open.

A New York Times investigation detailed Terakeet's work for Goldman Sachs to neutralize "association risk" by manipulating search results related to Kathryn Ruemmler and Jeffrey Epstein. The firm aimed to displace negative content with positive narratives but ultimately failed, leading to Ruemmler's resignation. The exposé highlights a broader industry model of reputation management through search engine optimization, now facing challenges from increased scrutiny and the rise of AI-powered search.

Editorial Team · May 19, 2026

PR Insights & Public Relations Strategy

Google AI Overviews and the Death of the 10 Blue Links

The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information

Editorial Team · May 19, 2026

PR Insights & Public Relations Strategy

The Astronomer-Coldplay Case Study: How a 15-Second Clip Became the Crisis Communications Reference Case of 2025-2026

The Astronomer-Coldplay corporate crisis communications case study explores how a 15-second clip led to CEO resignations and became a lasting reference due to instant global virality, AI amplification, and a sustained press cycle impacting personal and corporate communications.

Editorial Team · May 19, 2026

PR Insights & Public Relations Strategy

Employee Advocacy Programs That Actually Drive Results

Most employee advocacy programs underperform because they are designed as content distribution mandates rather than as genuine advocacy infrastructure. Learn how to create programs that actually drive results through opt-in participation, substantive content, executive involvement, and proper measurement.

Editorial Team · May 18, 2026

PR Insights & Public Relations Strategy

Engineered Virality — How Digital PR Campaigns Turn Audiences into Amplifiers

Learn how digital PR campaigns like the Ice Bucket Challenge, Burger King's "Moldy Whopper," and Apple's "Shot on iPhone" redefine success by turning audiences into active participants who create, share, and amplify content. Explore the mechanics of virality, including simplicity, participation, shareability, and emotional triggers, and understand the role of risk and timing in achieving massive impact.

Editorial Team · May 18, 2026

PR Insights & Public Relations Strategy

EPR Research — Methodology, Catalog, and Citation

EPR Research provides quarterly insights into earned media authority, crisis recovery benchmarks, citation share, and disclosure transparency across 30 communication verticals. Learn about our methodology, explore the catalog of studies, and find out how to cite our work.

Editorial Team · May 18, 2026

PR Insights & Public Relations Strategy

Hotel Brand Earned Media Index Q2 2026

Everything-PR’s Q2 2026 Hotel Brand Earned Media Index shows the hotel category splitting in two: scale operators winning on coverage volume, ultra-luxury brands winning on authority quote share. This analysis reveals the earned media gap as the key differentiator in luxury hospitality.

Editorial Team · May 18, 2026

PR Insights & Public Relations Strategy

The 24-Hour Rule Is Dead: Crisis Response in the Real-Time Era

The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.

Editorial Team · May 18, 2026

PR Insights & Public Relations Strategy

The PR Industry Has Been Handed Its Next Operating System. Most of It Isn't Looking.

AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.

Ronn Torossian · May 17, 2026

PR Insights & Public Relations Strategy

The Crypto Media Map 2026: Which Outlets Move Markets

This article details "The Crypto Media Map 2026," identifying five distinct crypto media environments crucial for effective communication: crypto-native trade, institutional and business, policy, independent voices, and community surfaces. Each tier serves a different audience and impacts the market in unique ways, emphasizing the need for a tailored communications strategy.

Editorial Team · May 17, 2026