How IBM’s “Smarter Planet” Became the Blueprint for B2B PR in America
Learn how IBM’s Smarter Planet campaign became the blueprint for B2B PR success in America by elevating beyond products to vision-driven storytelling
10/24/2025
Learn how IBM’s Smarter Planet campaign became the blueprint for B2B PR success in America by elevating beyond products to vision-driven storytelling
PR pros turn to exclusive paid communities for authentic executive insights beyond public feeds. Discover why curated membership groups are becoming essential.
Discover how food brands use bold PR campaigns like Burger King’s moldy Whopper and Taco Bell’s pop-up hotel to cut through marketing clutter and create viral moments.
Discover how seasoned PR professionals identify quality conferences worth attending or sponsoring by focusing on ecosystem over agenda and strategic value.
Discover how pet public relations and digital marketing are transforming animal care through authentic storytelling, community building, and educational content.
Learn how NBA Top Shot and Funko master digital collectible PR through transparency, community building and social media to create passionate fan bases online.
Gen Z shows high political awareness but low institutional trust, creating both risks and opportunities for democracy’s future through their unique civic engagement.
Discover how European pet PR agencies are transforming animals from practical companions into lifestyle co-stars through ethical storytelling and strategic influence.
Discover why bold fintech PR campaigns like WePay’s frozen money stunt outperform safe strategies. Learn how subversive marketing drives growth and engagement.
Discover how data analytics and AI revolutionize pet marketing with personalized strategies that deepen consumer engagement and drive brand loyalty.
