PR Insights & Public Relations Strategy

Generative Engine Optimization: A CMO's 90-Day Playbook

The GEO Stack: Schema, Entity, Citation, Authority — In That Order

The GEO Stack is a four-layered approach to building online visibility and authority for AI-era content. It emphasizes the importance of Schema, Entity, Citation, and Authority, in that specific order, for effective compounding and client-side scrutiny. This methodology, though relatively new, offers a clear framework for optimizing content to be understood and surfaced by search and AI engines.

Why Wikipedia, Reddit, and Substack Outrank Forbes in AI Retrieval

Forbes is the most coveted earned-media placement in B2B PR. In citation testing, Reddit beats it for ChatGPT brand citation share by a factor of 2.4x. This article explores why Wikipedia, Reddit, and Substack are outranking Forbes in AI retrieval and what it means for earned media strategy.

Haute Jets and 5W Just Released the Second Volume of the Most Cited Wealth Report of 2026

When Haute Jets and 5W published The Haute Jets Wealth Migration Report in April, the partnership probably did not expect the headline statistic to land where it did. The figure has since shown up in Bloomberg, the Financial Times, Robb Report, Mansion Global, and what looks like every wealth-management research deck circulating in private banking this year.

THE RESTRICTED CATEGORY AI VISIBILITY INDEX™ 2026

An Everything-PR Intelligence Report

Define Your FinTech Before the Market Defines It for You: Why Early PR Matters for FinTech Startups

Define Your FinTech Before the Market Defines It for You: Why Early PR Matters for FinTech StartupsThe FinTech industry has become one of the most crowded and competitive sectors in technology. From embedded finance and digital banking to AI-driven underwriting, blockchain infras…

EPR Research and 5W Release "The University & Higher Ed PR Spend Transparency Study 2026"

Harvard Public Affairs and Communications has grown from approximately 31 full-time-equivalent staff in 2008 to nearly 60 today, an increase of more than 90% in 17 years. Communications has become one of the fastest-growing administrative functions in U.S. higher education — and

5 Ways to Get Your Brand Cited in ChatGPT This Quarter

Citation isn't a black box. Five concrete moves that drive measurable lift in 90 days.

Schema Markup for AI: The PR Team's Cheat Sheet

You don't need to write the code. You need to know what to ask for.

EPR Research and 5W Release "The China Lobbying Industry Map 2026"

Since 2016, China has paid more than $418 million to U.S. FARA-registered firms — more money than any other country in the world. Tencent's federal lobbying spend jumped from approximately $200,000 per quarter through 2024 to $1.5 million in Q3 2025 alone. The February 2025 DOJ m