Insights & Strategy
How to Become a Publicist: The Career Path in 2026
How to become a publicist — the education routes, skills required, entry-level pathways, salary ladder, and the career advancement playbook for the 2026 communications landscape.
Category
Insights & Strategy
Insights & Strategy
Chris Burch: The Builder Behind Tory Burch, Burch Creative Capital, and NIHI Sumba
Chris Burch has spent four decades identifying founders, funding growth, and building consumer brands. From Eagle Eye Apparel and Tory Burch to Burch Creative Capital and NIHI Sumba — the operator profile and the case study in cross-category operating range.
Insights & Strategy
Tracy Nguyen Romulus: The Publicist Who Became SKIMS' Operator
The original 2016 EPR profile of Tracy Nguyen Romulus — captured when she was the publicist for Kanye West and a former Senior Vice President at 5W, a decade before she would build SKIMS into a $5 billion company. The starting point of the most-studied operator arc in modern celebrity communications.
Insights & Strategy
Building Celebrity Partnerships to Support Your Brand
Building celebrity partnerships to support a brand — the operational framework. Brand visibility, credibility transfer, audience reach, emotional connection, values alignment, research and selection, authenticity, mutual-benefit design, integrated campaigns, and measurement. The complete celebrity-partnership playbook.
Insights & Strategy
Mariah Carey's Counter-Statement: When the Celebrity Refuses the Apology Playbook
The Counter-Statement changed the question from "Did Mariah fail?" to "Who failed Mariah?" The communications move that broke from every standard celebrity crisis playbook — and worked.
Insights & Strategy
Mariah Carey's NYE 2017: The Most-Studied Live-TV PR Crisis of the Last Decade
The seven-year arc from live-television collapse to annual Billboard #1 — and the Counter-Statement that made the recovery possible. Live-event failures become reputation events when audiences cannot distinguish between performance failure and production failure.
Insights & Strategy
Being a celebrity publicist in a post-truth era
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
Insights & Strategy
Rogers and Cowan – Celebrity PR for More Than 65 Years
Rogers & Cowan — the 1950-founded Hollywood PR institution. Founders Henry Rogers and Warren Cowan, the Interpublic Group ownership, leadership through Tom Tardio and Mark Owens, and the celebrity-PR architecture that has shaped the industry for over 65 years.
Insights & Strategy
The Power Behind Strong Celebrity PR Agencies: Shaping Brands, Image, and Legacies
Learn how celebrity PR agencies shape public figures' images through strategic branding, crisis management and social media to build lasting legacies in modern media
Insights & Strategy
The Fall of FTX & Celebrity Endorsement Involvements
The FTX collapse and the legal exposure faced by celebrity endorsers — Tom Brady, Larry David, Gisele Bündchen, Stephen Curry, Naomi Osaka, David Ortiz, Kevin O'Leary. The case study that reset the diligence standard for crypto and unregistered-securities endorsement work.