Subject Lines in PR Pitches
In the realm of public relations, subject lines play a pivotal role in capturing the attention of journalists, editors, and influencers. Crafting subject lines that resonate in a pitch is a delicate yet essential...
Category: PR Insights
Press Kit Essentials for Businesses
A well-crafted press kit is an invaluable tool for companies looking to communicate their story, products, and key messages to the media. Whether launching a new product, announcing a milestone, or seeking media coverage,...
How to Craft a PSA
Public Service Announcements (PSAs) are effective tools in media and communication. They raise awareness, evoke emotions, and prompt action on societal issues. Crafting a compelling PSA requires creativity, empathy, and strategic communication skills. What...
How Nonprofits Can Utilize PR to Build Brand Recognition
Nonprofit organizations rely on brand recognition to gain support, receive donations, and make a lasting impact. Public relations plays a vital role in helping nonprofits build awareness, convey their mission, and connect with various...
Ronn Torossian On Incorporating Generative AI in PR
Generative artificial intelligence (AI) is revolutionizing the field of public relations by offering innovative solutions that enhance efficiency, creativity, and the overall effectiveness of communication strategies. Generative AI plays a pivotal role in several...
Media Training Essentials: How to Shape Your Spokespeople for PR Success
Media training is an essential tool for any organization looking to effectively communicate its messages, control its narrative, and respond adeptly to media inquiries. Whether a company is preparing executives, spokespeople, or subject matter experts, media...
Using PR to Seamlessly Blend Multiplatform Content
In the fast-paced and interconnected world of modern media, seamlessly blending content across multiple platforms is a strategic imperative. Public Relations (PR) plays a pivotal role in orchestrating this integration, ensuring a cohesive and...
How Event Marketing and Public Relations Drive Results for Your Brand
Event marketing and public relations (PR) are powerful tools that can drive exceptional results for a brand. While event marketing creates engaging and memorable experiences, PR ensures that these experiences receive the attention and...
Incorporating AI in PR
PR is a field that is always changing. Technology and communication changes are constantly shaping PR. Artificial intelligence (AI) is transforming the PR landscape. It is bringing new solutions, efficient processes, and improved strategies...
Thought Leadership and Branding
In today’s competitive business landscape, where information is abundant and easily accessible, establishing a distinctive brand identity is essential for any organization. One particularly effective approach is thought leadership branding. Thought leadership is the...
