Connecting the Dots Between ePrivacy Regulation and Digital Marketing

Despite the passage and implementation of the General Data Protection Regulation (GDPR) more than a year ago, the actual application of the law to businesses within the EU — and the world over — remain unclear. In the wake of the GDPR’s passage, firms from a range of sectors scrambled to make internal changes. Many […]

A Dummies Guide to Successful Podcasting

There can be little doubt now that the popularity of podcasts has skyrocketed in the last year. With barely any barriers to entry and a burgeoning community of global listeners, it makes sense that podcasting has become a must-have marketing strategy. But how do you make sure your podcast is one of the good ones? […]

Hiring the Right Digital Marketing Agency

The day in the life of a retail business is a busy one: from shelf restocking to fulfilling orders to inventory management, retail entrepreneurs surely have enough on their plate to keep them busy! One priority item on their to-do lists, however, is product marketing. For those without a background in this discipline, digital marketing […]

Using AI for Your Digital Marketing Strategies

When AI first burst onto the technology scene, there was an outpouring of conspiracy theories about robots controlling the world. Today, however, things have changed: people appear to have overcome their fear of the unknown, and AI is leading the charge into a bright new world. In this world, using artificial intelligence to formulate a […]

SEO for Dummies, Part Two

On-Page Content While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view. Google’s latest algorithm puts a major emphasis on useful, high-quality writing rather than heavy keyword usage. As such, avoid “keyword stuffing,” and instead focus on […]

SEO for Dummies, Part One

For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed, when most people think SEO, they assume a complex and time-consuming process akin to transcribing the entire internet itself. You’ll be […]

Is Your Marketing Optimized for Instant Gratification?

It’s a matter of seconds. That’s, typically speaking, the small window of time that brands have to reach prospective customers through their various forms of advertising and marketing. A few seconds isn’t much time. Yet, in today’s age of instant gratification and impatience, it’s vital for brands to have the ability to snag the attention […]

Use These Tips to Give Your Social Media Strategy a Facelift

A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work off the table. But sometimes it’s easy to get stuck in a bit of a content […]

Sussex, Wisconsin Issues Website Design RFP

The Village of Sussex, located in the Milwaukee Metropolitan area in Waukesha County, is soliciting Requests for Proposals (RFP) from qualified, experienced website design companies to re-design the village website utilizing information on the existing website, as well as new content, products, and features. The Village wishes to enhance the user experience by designing a […]

Making Revenue with Podcasting and YouTube

It seems to be the communications question of the year: is YouTube’s meteoric rise finally leveling out? What role does podcasting play in the contemporary PR toolbox? Which one has more opportunity? What exactly is a podcast, anyway? In reality, the debate can never be about which medium is objectively the best; what matters is […]