How Firms Are Using Digital Marketing During Pandemic

Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue and being paid a wage is still very much an essential part of everyday life.  As such, hitting pause on normal […]

Why Digital PR is Now a Primary Concern

Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea change for many different industries. At […]

Without Loyalty, You Won’t Accomplish Anything

That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network company Access Development, American companies spend more than $180 billion annually in advertising compared to $2 billion on loyalty programs.  Yet, […]

The Skills You’ll Need to Become a Digital Marketer in 2020

It has never been a better time to pursue a career in digital marketing. With COVID-19 having turned the global economy on its head, workers and freelancers alike are looking to upskill and boost their online working opportunities in the process. For the right individuals, a career in digital marketing can tick both of these […]

ANNUAL CHECKUP

We all know the importance of personal annual health checkups.  The same sage advice applies to companies.  With the holiday season wrapping up, now’s a good time to catch a breath as well as to reassess the health of the current SEO framework in preparation for the new year and the anticipation of even more […]

Pandemic Digital Marketing Tips

Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing COVID-19 pandemic doesn’t mean digital marketing strategies should be tossed out the window. The goal of digital marketing remains the same: to […]

Should You Buy Instagram Followers?

These days, it seems like everyone has bought some Instagram followers, to the point where researchers have looked into the numbers of big stars and realized that they too, have fake followers. The logic behind buying Instagram followers is simple – the more people follow an account, the more that account is going to be […]

SEO – HERE TO STAY?

When famed author and humorist Mark Twain said, “Reports of my death are greatly exaggerated,” he was responding to a rumor that he had passed away while on a trip to London.  Such is the case with SEO or search engine optimization which some people have declared dead as well. One reason why some doomsayers […]

HURON-CLINTON METROPOLITAN AUTHORITY ISSUES DIGITAL MARKETING RFP

HURON-CLINTON METROPOLITAN AUTHORITY

Huron-Clinton Metropolitan Authority (HCMA) is soliciting proposals from experienced, professional, qualified vendors for Digital Marketing Services for a one (1) year contract, with up to four (4) optional one-year extensions. Background: Huron-Clinton Metropolitan Authority (HCMA, also known as the Metroparks), a regional park system created in 1940 by the citizens of southeast Michigan, provides excellent […]

How Digital Marketing’s Growth Will Expand Amazon’s Dominance

digital age

Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While “search” budgets may plateau, other forms of digital marketing are expected to continue to grow.Voice-based searches powered by Amazon’s Alexa and […]