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Online dating has grown into a billion-dollar industry, with thousands of monthly searches for the keyword “Online dating.” With hundreds of companies running ads for the keyword “online dating,” comparing and contrasting marketing strategies provides marketing lessons for marketing pros.With … [Read more...]
Paid search advertising is one of the most popular digital marketing strategies that stem from the pay-per-click model, which is used to guarantee businesses that they would get actual traffic to their websites and not just visibility. However, according to some recent studies, it seems that this … [Read more...]
The main goal of digital marketing is to be able to reach targeted clients at the right time. The best way to develop any business in the technological and digital age that we’re living in is by connecting with the customers online. With the internet being an inevitable part of everyday life, … [Read more...]
Today, an interview with Matt Bertram, the co-owner of EWR Digital, a digital marketing agency based out of Houston that has 18 employees, including the two co-owners. Here he answers some questions that can help other agencies grow and succeed at a time when the competition is … [Read more...]
Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue and being paid a wage is still very much … [Read more...]
Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea … [Read more...]
Without Loyalty, You Won’t Accomplish Anything That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network company Access … [Read more...]
It has never been a better time to pursue a career in digital marketing. With COVID-19 having turned the global economy on its head, workers and freelancers alike are looking to upskill and boost their online working opportunities in the process. For the right individuals, a career in digital … [Read more...]
ANNUAL CHECKUP We all know the importance of personal annual health checkups. The same sage advice applies to companies. With the holiday season wrapping up, now’s a good time to catch a breath as well as to reassess the health of the current SEO framework in preparation for the new year and … [Read more...]
Pandemic Digital Marketing Tips - credit: cnn.com Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing … [Read more...]