How Digital Marketing’s Growth Will Expand Amazon’s Dominance

digital age

Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While “search” budgets may plateau, other forms of digital marketing are expected to continue to grow.Voice-based searches powered by Amazon’s Alexa and […]

How to Spot a Sub-Standard Digital Marketer

What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is not dissimilar to any other industry; there are some seriously passionate professionals and others who are riding down easy street for […]

There’s More to Digital PR Than Link Building.

Digital public relations can be one of the most effective ways for a business to increase its online presence. Whether working with a digital PR agency or flying solo, a firm’s digital PR strategy typically involves networking with journalists, bloggers and online influencers to gain high-quality backlinks, mentions on social media, and improved Search Engine […]

Choosing A Digital Marketing Agency?

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Choosing a good digital marketing agency isnt easy. Here are important factors to look out for: ●     Needs and Budget ○    A company needs to first well describe its needs before meeting with an agency. Factors to be kept in mind include SEO, graphic design, and website. ●     Transparency of An Agency ○    A reputable agency should have a […]

How Do I Find My First Digital Marketing Client?

Digital Marketing

One of the best places to search for potential customers is through networking events for business owners. Most business owners are present at such meetings because they want to meet other people and grow their business. It is important to appear confident, professional and friendly. Other practical ways to find clients is to check job […]

What are The Types of Digital Marketing?

The main types include content marketing, search engine optimization, search engine marketing, social media marketing, and affiliate marketing. Email marketing and pay-per-click advertising are also on the list. What are the 3 types of digital media? Audio. This can be in the MP4 format which is of low quality or can be on FLAC format […]

Digital Marketing: Ins & Outs

The world of marketing has changed – digital media is part and parcel of any marketing agency.  What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be through technology via the internet and other devices such as mobile phones, billboards, digital signs, and displays and TVs. A digital […]

Businesses Can Learn from Carol Cone’s Principles

Carol Cone’s Purpose Principles

Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen an area for her to assist. Through her business, Cone collaborates with clients to help drive their brand purpose forward — and […]

Marketing Goals Should Be Measurable

Marketing-Goals-Should-Be-Measurable-

The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting goals is more possible than ever. Believe it or not, some businesses don’t set tangible goals periodically, which makes a marketing […]

Online Reputation Management Makes the Internet Safer

In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for job interviews on LinkedIn. Day-to-day life is more convenient, searchable, and organized than ever before. However, this scroll-and-swipe ease comes at […]