Digital Marketing Ideas to Market Your Brand Between the Seasons

5 Tips to Deal with Global E commerce Digital Marketing Challenges

No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies when they’re trying to reach their target audiences between seasons and holidays. In fact, a lot of companies are used to navigating between the high and low business and revenue seasons throughout the year. However, by implementing the right marketing strategies, companies can improve both their revenue and audience retention between seasons as well.

Growing the Customer List

When a company finds itself in the holiday slump, or between seasons, one of the marketing strategies that it can implement is making sure that it can generate more leads and increase its customer base. That means companies can invest in strategies that will get more website visitors to sign up for the company’s email newsletter, as well as encourage them to start following the company across social media platforms. That way, once the company starts heading into the off-season, it will still be able to reach an active group of customers that have previously interacted with the company and expressed an interest in its solutions, and target them through email or social media marketing campaigns.

Reviews

As the holiday season has wound down, companies should invest time and effort to encourage their past customers to leave reviews about their purchases and experiences with the business. This allows companies to generate more new reviews that other potential customers can come across and keep the company and its solutions at top of their minds for new potential consumers. Additionally, companies can also use the same strategy throughout any point in the year so that the business can generate more anticipation and hype for the upcoming seasons and attract even more customers. After all, just because it’s between seasons throughout the year, or the holiday season is over, companies can still generate hype and attract more attention toward their solutions at any point of the year, and when implementing the right strategies, companies can generate even better results.

Content

Finally, companies put a great deal of thought and effort into creating high-quality and valuable content during the holiday season for their target audiences. However, companies need to start thinking about how the interaction that they have with their target audience changes after the holiday season, and start focusing on creating quality content that’s going to resonate with the target audience during this time too. Providing the target audience with high-quality and valuable information and content is essential no matter the time of year because it helps companies gain more loyal consumers. That’s because the company is both providing them with a lot of valuable information or tips, as well as the solutions that they might be looking for at the same time.

Ronn Torossian founded 5WPR.

Ronn Torossian

Ronn Torossian is the founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals in the company’s headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.

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