Social Media Marketing Strategies for Companies

Social media marketing efforts are a great way for companies to connect with both current and potential customers, and businesses that aren’t relying on social media platforms are missing out on the opportunities to learn more about the target audience, and what their competitors are doing on these platforms. Social media marketing is all about companies connecting with the target audience on social media platforms in a way that will improve website traffic, develop the company’s brand, and increase sales. Some of the most popular strategies companies can use to market themselves on social media platforms include interacting with the audience on the platform, creating social media advertising campaigns, as well as creating high quality content. Some of the most popular social media platforms for social media marketing are Facebook, Instagram, TikTok, LinkedIn, and Twitter. Additionally, companies can rely on a few different social media management platforms to get the most out of each social media platform.


Social media marketing efforts are based around the fact that these platforms are so powerful in three promotional areas which are interaction, connection, as well as consumer data. Social media platforms allowed companies to connect with the target audience in a way that was impossible before while giving companies a number of different ways to reach the target audience, both passively and actively, and get more information about that audience. Not only that, but companies can also keep precise track of the performance of each one of their social media marketing strategies on most of these platforms, which is a great way for companies to better understand which strategies are and aren’t working and adjust according to the data.


Social media platforms have managed to change both how people interact with each other and how companies can have a direct influence on the purchasing behaviors of their customers. That includes both promoting high-quality content that’s going to get a lot more potential customers involved and engaging with the company, as well as generating a lot more data from those potential customers, so that the company can create more personalized experiences and content for the audience. When companies want to create a social media marketing campaign that’s going to be successful, they have to align their overall social media marketing goals with very specific corporate goals that the company already has. Then, it’s important to figure out the market that the company wants to target and define it’s ideal customers. After that, companies can analyze their current social media marketing strategies, as well as the strategies that their market competitors are using, and start creating the content for the campaign. Finally, once the campaign is live it is important for companies to monitor the performance of that campaign, to be able to make any necessary adjustments throughout the campaign to get the best possible results. 

Ronn Torossian is Chairman of 5WPR. His Everything-PR columns can be read here.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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