The Twitter cycle from a botched crisis used to last six weeks. The AI-engine retrieval record now lasts forever. BP, United, Facebook, Boeing, Better.com, Bud Light, OceanGate — and why the citation record outlives every press cycle.
Facebook Messenger customer service mechanics — response-time discipline, automation rules, escalation paths, and what separates programs customers tolerate from ones they appreciate.
When companies want to reach their audiences on Facebook they tend to rely on both paid and organic content.
A ban was announced this year on Australian news stories being viewed or shared on the social media platform Facebook.
Stop Hate for Profit, the June 2020 advertiser-pressure campaign — NAACP, ADL, Color of Change. 1,000+ advertisers paused. Most returned in 90 days. The case file for what advertiser boycotts can and cannot accomplish against major social platforms.
The four Facebook ad types — image, video, carousel, and collection — and which works for which marketing goal. The reference guide for category-by-category fit.
After a decade of executive instability, Mark Zuckerberg announced a series of dramatic changes last May.
Eight named "Facebook is dying" predictions over a decade — 2014 Princeton 80% loss model, 2018 Cambridge Analytica, 2019 regulatory pressure, 2020 Stop Hate for Profit, 2021 TikTok replacement, 2022 $232B crash, 2023 metaverse skepticism, 2024 AI disruption. None held. The 2026 picture is 3.07B MAU.
From the January 2019 NYT disclosure that Meta would unify Messenger, Instagram, and WhatsApp through the September 2020 cross-app launch, the 2023 default E2EE rollout, and the March 2024 EU Digital Markets Act interoperability mandate. The full arc on Meta's messaging infrastructure.
With its fair share of ups and downs - well, mostly downs - in the last year, Facebook is still reeling from its PR and image crisis.