Facebook - Everything Public Relations

A Guide to Facebook’s Four Different Ad Types

If anything about advertising on Facebook is clear, it is that good creative holds the key to improving your return on investment. Even if you’re working with a killer targeting strategy designed perfectly for the kind of audience you want to reach, if your creative can’t persuade your audience to take action, then generating sales […]

The Era of the News Feed is Over

After a decade of executive instability, Mark Zuckerberg announced a series of dramatic changes last May. He moved two top executives in a bid to create a new blockchain division, and installed new heads at WhatsApp and the News Feed. He also appointed someone to run a new group dedicated to privacy initiatives, though this […]

Facebook’s Fall and what it means for your business

The Federal Trade Commission is negotiating a multi-billion-dollar penalty for Facebook’s violations of its consent agreement. In the UK, Parliament physically compelled the turnover of secret Facebook documents that show an astonishing disregard for user privacy- and a knowing, intentional effort to violate laws on the use of personal information. The UK has requested that […]

Facebook Dips its Toes in Hot Water- Again

According to the New York Times, Facebook is set to merge data from its three messaging services- Messenger, Instagram and WhatsApp- into a single platform. The move has since been confirmed by Facebook CEO Mark Zuckerberg himself, with Zuckerberg claiming that the platform merger is not set to occur before 2020, with the process only […]

Facebook acquires Blockchain firm

Facebook acquires Blockchain firm

Always one for the headlines, Facebook has acquired cryptocurrency startup Chainspace, giving fuel to claims the social media giant is pushing ahead with plans to build a stablecoin. What is a stablecoin, you ask? Great question. In the wake of the cryptocurrency frenzy that has gripped investors of varying wallet sizes in recent years, stablecoin […]

Using Facebook to enhance marketing efforts

Using Facebook to enhance marketing efforts

With its fair share of ups and downs – well, mostly downs – in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite these issues, Facebook […]

Facebook to Dump a Billion Into Virginia

Rumored Facebook censorship tool could open the door to China

These days it’s interesting being Facebook. Billions love you and use your services every day. But a growing number of users are angry about a growing number of issues they blame Facebook for. Whether it’s “fake news,” espionage, abusive posts, racism, unfair restrictions or not restricting enough, Facebook is facing a constant barrage of complaints. […]

Curt Schilling fired over Facebook comments

Curt Schilling Facebook

When it comes to public relations, there’s often a line between what IS okay and what SHOULD BE okay. Depending on the issue, that line could be wide, with plenty of gray area open to interpretation. But that’s not always the case, so it’s incumbent on a public figure to know where the line is […]

Public Relations in International Crisis: Paris Attacks

Paris Attacked

In times of international crisis, the world of public relations is equally affected by global tragedies, like the terrorist attacks in Paris this past Friday night. The reaction of corporations and their public relations firms are most effective when keeping a supportive and somber tone. At the same time, companies and firms should stay in […]