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If anything about advertising on Facebook is clear, it is that good creative holds the key to improving your return on investment. Even if you’re working with a killer targeting strategy designed perfectly for the kind of audience you want to reach, if your creative can’t persuade your audience to take action, then generating sales […]
After a decade of executive instability, Mark Zuckerberg announced a series of dramatic changes last May. He moved two top executives in a bid to create a new blockchain division, and installed new heads at WhatsApp and the News Feed. He also appointed someone to run a new group dedicated to privacy initiatives, though this […]
The Federal Trade Commission is negotiating a multi-billion-dollar penalty for Facebook’s violations of its consent agreement. In the UK, Parliament physically compelled the turnover of secret Facebook documents that show an astonishing disregard for user privacy- and a knowing, intentional effort to violate laws on the use of personal information. The UK has requested that […]
According to the New York Times, Facebook is set to merge data from its three messaging services- Messenger, Instagram and WhatsApp- into a single platform. The move has since been confirmed by Facebook CEO Mark Zuckerberg himself, with Zuckerberg claiming that the platform merger is not set to occur before 2020, with the process only […]
Always one for the headlines, Facebook has acquired cryptocurrency startup Chainspace, giving fuel to claims the social media giant is pushing ahead with plans to build a stablecoin. What is a stablecoin, you ask? Great question. In the wake of the cryptocurrency frenzy that has gripped investors of varying wallet sizes in recent years, stablecoin […]
With its fair share of ups and downs – well, mostly downs – in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over how its leadership handled issues are just a few of the problems the social networking site faces. Despite these issues, Facebook […]
These days it’s interesting being Facebook. Billions love you and use your services every day. But a growing number of users are angry about a growing number of issues they blame Facebook for. Whether it’s “fake news,” espionage, abusive posts, racism, unfair restrictions or not restricting enough, Facebook is facing a constant barrage of complaints. […]
When it comes to public relations, there’s often a line between what IS okay and what SHOULD BE okay. Depending on the issue, that line could be wide, with plenty of gray area open to interpretation. But that’s not always the case, so it’s incumbent on a public figure to know where the line is […]
Several months ago Facebook teased us with the possibilities of new “reactions,” otherwise known as expanded emoticons. To be honest, you could easily download emoticons for use with a couple hundred options for easy use. But that meant you had to make a comment. These you can use as their “like” button, just click on […]
In times of international crisis, the world of public relations is equally affected by global tragedies, like the terrorist attacks in Paris this past Friday night. The reaction of corporations and their public relations firms are most effective when keeping a supportive and somber tone. At the same time, companies and firms should stay in […]
