Facebook’s “Look Back” goes viral

For its tenth birthday, Facebook gave everyone using it a gift. Customized look back videos that were created in a jiffy, and shared exhaustively across the social media platform’s feeds. Social media is, at its core, all about sharing stuff. But nothing has come close to the unilateral impact of Facebook’s “inside wink” known as “Look Back.” The video concept quickly employed user-uploaded content to create similar, evocative one-minute videos.

Facebook Is the Most Trusted Network

According to the Social Recommendation Index by Social Media Link, Facebook is the most trusted online platform for product and service recommendations, with 63% of 10,337 consumers surveyed preferring it over networks like Twitter (41%) and Google+ (41%).