Hyper Targeted Advertising Prank Leads to Broader Conversation
Facebook’s advertising practices have sometimes come under scrutiny for being too targeted
09/26/2014
Facebook’s advertising practices have sometimes come under scrutiny for being too targeted
For its tenth birthday, Facebook gave everyone using it a gift. Customized look back videos that were created in a jiffy, and shared exhaustively across the social media platform’s feeds. Social media is, at its core, all about sharing stuff. But nothing has come close to the unilateral impact of Facebook’s “inside wink” known as “Look Back.” The video concept quickly employed user-uploaded content to create similar, evocative one-minute videos.
According to the Social Recommendation Index by Social Media Link, Facebook is the most trusted online platform for product and service recommendations, with 63% of 10,337 consumers surveyed preferring it over networks like Twitter (41%) and Google+ (41%).
Nolan Kido offers you nine actionable tips for increasing the number of fans for a Facebook business page, useful for anyone in the social media field.
82.4% of Facebook contests helped corporations meet a specific goal: increase fans/likes (44%); increase loyalty (30%); and collect data (19%).
The following ten personas are the most annoying Facebook users, based on a recent survey. Do you have anything else to add to the list?
Pew Research Center data is important to define targeted content marketing strategies, especially by news organizations that need to refine their digital reach.
Social media giant Facebook rolled out a new and interesting option allowing
You want to promote yourself on Facebook, but don’t have really good
The News Feed is premier real estate on Facebook, the holy grail for advertisers, and Facebook continues to improve it, trying to satisfy both users and marketers.