The Year That Changed Everything for Crisis PR

crisis pr

After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more new things to keep up with the new demands. The beginning of a brand new decade saw a world filled with protests, economic uncertainty, and a … [Read more...]

Clarify Capital On Crisis PR Situations


We conducted an interview Q&A with Kimberly Smith, Marketing Manager at Clarify Capital. There have been some PR blunders in 2020. Can you give us a real-world example of one? The Norwegian cruise line campaign #FeelFreeToFeelMore is a prime example of PR done … [Read more...]

Some 2020 Crisis PR Disasters


What are some of the major 2020 crisis PR disasters? We asked some experts and got the following. According to Chris Norris, Managing editor at, “In this fast-paced digital world, with social media readily available to almost everyone it’s scary to make any … [Read more...]

Managing a Brand Crisis

Between online misinformation, misleading advertisements, and social media trolls, today’s crisis management planners have to be prepared for any type of emerging disaster. Whether that’s on a familiar front or a new and unexpected one, the best way of managing a crisis is with a solid … [Read more...]

TP Manufacturers Respond to Consumer Complaints

TP Manufacturers Respond to Consumer Complaints There are a lot of things missing from grocery and big box store shelves, but nothing has become more emblematic of the COVID-19 crisis than shelves without toilet paper. Panic buying caused sales of toilet paper to more than double what they were … [Read more...]

China’s Handling of its PR Crisis

China’s Handling of its PR Crisis China, the most populated country in the world has been experiencing a backlash from some western countries over its handling of the COVID-19 pandemic. There has been a lack of trust with the official numbers that have come out of the country, and there has also … [Read more...]

Tapping a Crisis Management Firm in Times of Need

Tapping a Crisis Management Firm in Times of Need If a company is facing a serious problem that is threatening its reputation as well as many important relationships, it means it’s time for that company to get in touch with a crisis management firm.  A number of situations are valid reasons … [Read more...]



More than 70% of crises that make the headlines are caused by decisions that management has control over.  That was the conclusion of James Rubin and Barie Carmichael in their book, “Reset: Business and Society in the New Social Landscape.” What the authors pointed out are new and emerging … [Read more...]