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At some point, no matter the industry, your business is almost guaranteed to have to face some sort of a public relations crisis. At the same time, your crisis management plan can be the difference between a hugely beneficial image boost, or a major blow to your brand that alienates your customers, business partners, and […]
Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something negative will happen. The effects of these types of situations are highly dependent on how they are handled. But why wait until there is a crisis to handle? Being proactive […]
No one likes a PR crisis but, try as you might, they are likely an unavoidable reality for your business. The Forbes Agency Council is a community for PR and media strategy executives, and we’ve collected a few top tips from these PR pros to keep in mind ahead of your next PR flare-up. Listen […]
There can be no doubt now that Jussie Smollett will struggle to revive his career. The Empire star broke his silence on the ‘worst time of his life’ after all charges against him for filing a false police report were dropped earlier this month. His record has also been wiped clean, and reports indicate he […]
In late 2017, TripAdvisor came under fire for not appropriately handling claims of sexual assault after the company deleted a rape victim’s warning on a review for a Mexican resort. Now, over a year later, the largest travel review site in the world has once again defended its policy of not removing a business listing […]
Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges. Named twice to 40 Under 40 lists cultivated by Advertising Ageand PR Week, Torossian quickly built a name for himself as a force to […]
If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film, produced by Grey New York […]
Gillette’s “We Believe” campaign has ruffled more than a few well trimmed feathers, with the one-minute, 49-second ad all but taking over online discussion this week. Among its supporters, Gillette has nailed its attempt in providing some much-needed commentary on so-called “toxic masculinity”, while the campaign’s detractors are calling the ad offensive to men. The […]
It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes […]
As the United States enters yet another round of the great gun debates, at least one gun manufacturer is struggling to make ends meet. Sturm Ruger recently announced plans to continue cutting its workforce after posting a 21 percent sales decline over 2017. Just how many jobs has the gun maker cut? Estimates top 700 […]
