CRISIS COMMUNICATION PLAN & PLAN

In an earlier article, we discussed how to begin drafting a plan by identifying the primary and secondary spokespersons. Here is a presentation of the next steps. The top topics to focus on were identified earlier and the plan should center around them.  Continue by gathering all current and pertinent information about each subject and […]

Post 9/11

September 11, 2001 is a day most in generation Z and any older generations will never forget.   A drone attack on the world’s largest oil refinery in Saudi Arabia just a few days after this year’s 9/11 memorial punctuated the possibility of even more crises to come. What Does That Prove? The latest drone attack […]

What Happened To Gas Prices

Recent news of drone strikes on the world’s largest oil processing plant in Saudi Arabia not only caused an immediate spike in gasoline prices at the pump but are also causing other issues. In the meantime, observers say it will be weeks before the operation is back to normal. Companies involved in transportation, as well […]

The Golden Rules of PR Crisis Management

At some point, no matter the industry, your business is almost guaranteed to have to face some sort of a public relations crisis. At the same time, your crisis management plan can be the difference between a hugely beneficial image boost, or a major blow to your brand that alienates your customers, business partners, and […]

Getting Ahead of a Crisis Before it Happens

Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something negative will happen. The effects of these types of situations are highly dependent on how they are handled. But why wait until there is a crisis to handle? Being proactive […]

Jussie Smollett’s career is over

Jussie-Smollett-convicted

There can be no doubt now that Jussie Smollett will struggle to revive his career. The Empire star broke his silence on the ‘worst time of his life’ after all charges against him for filing a false police report were dropped earlier this month.  His record has also been wiped clean, and reports indicate he […]

Ronn Torossian Brings His Expertise to Harvard Business School

Ronn Torossian Brings His Expertise to Harvard Business School

Ronn Torossian hardly needs an introduction In the world of public relations. Ronn has cultivated a reputation of being a results-driven public relations professional capable of taking on even the most formidable challenges.  Named twice to 40 Under 40 lists cultivated by Advertising Ageand PR Week, Torossian quickly built a name for himself as a force to […]

Three PR Pros Respond to Gillette’s Controversial Ad

Bold, Beautiful or Just Plain Bad? Three PR Pros Respond to Gillette’s Controversial Ad

If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that you’ve forgotten how to use your phone. And laptop. And how to talk. The two-minute film, produced by Grey New York […]