PR Insights

With more than 50,000 SaaS companies in the world and many more launching every day, competition is fierce in the industry. This means it can be hard to stand out in a crowd and get people talking about your product or service. A recent Gartner survey revealed that lack of visibility and awareness was one of the biggest challenges for SaaS companies attempting to achieve their revenue goals. Saas PR campaigns are great ways to build brands. PR is a great way to attract new customers to your SaaS company. It can help you generate quality leads, drive web traffic... Read More >

Public Relations, at its center, is a form of communication between a business and its customers or partners. Public relations are commonly associated with large corporations or brands that have an image to maintain. However, PR for smaller businesses is not unheard of. Do Startups or Small Businesses need PR? Smaller businesses tend to have budget or resource limitations, which may make PR a secondary concern. PR is closely associated with brand awareness, a consistent brand image, and maintaining a good reputation. A small business owner may not want to focus on these things. However, PR for a smaller business... Read More >

The importance of the media in the political process has increased exponentially, particularly with the multiplication of communication channels and the development of new technologies. In a world where the media is more influential than ever, politicians must pay more attention to their image. The image that politicians convey is often what will make them known to voters. The political image is an asset that can be used to influence voters' choices. This is where public relations come in, as it aims to influence the reputation of an individual or organization.  It is possible to improve one's reputation through PR... Read More >

Media interviews are opportunities for companies to share messages with the public. To influence a journalist’s opinion, preparation is needed. Such interviews are essential to establish a brand, and also provide an opportunity for people to learn what an organization is about. To ensure that a person emerges victorious from an interview, given below are certain tips that might prove to be helpful. Discover the angle It is important to do a bit of research about a media outlet before agreeing to participate in an interview. Does the media outlet have a particular stand on issues that are relevant to... Read More >

Organizing SaaS PR efforts into campaigns helps track, analyze, report, and change efforts by using specific messaging and audience segmentation. There are several strategies that can help brands in the SaaS industry create more effective campaigns, align with overall business goals, and achieve more success. While there are many different types of promotional campaigns that companies can create, the ones outlined below are the most popular for helping companies generate leads. These tools also help companies convert those leads into consumers, and turn consumers into brand advocates. Campaigns for Generating Leads One of the most common types of promotional campaigns for companies... Read More >

Public relations involves the professional maintenance of a favorable public image by a company or individual. This is the standard followed by PR experts around the globe. The role of public relations in the service industry is very important nowadays because every retail company faces competition regardless of their  niche. PR helps organizations enjoy an advantage over others by developing good relationships with key people. These key people are often in charge of making decisions, and include individuals like managers, journalists, and government officials. A public relations department is usually an internal unit within an organization; a unit that creates... Read More >

The best time of day to pitch a newspaper reporter on the phone is usually between 11 a.m. and 1 p.m., which is when they typically eat lunch at their desks, or after 4 p.m., which is when they are more likely to be finished with all the stories they need to write for the day. Because reporters head home around 6 pm, it is best to contact them before then. There’s no perfect time when it comes to contacting reporters because of individual deadlines and work habits. However good times for this generally range from 9 a.m. to 11:30... Read More >

With a well-planned PR campaign, companies can generate a positive public image and reputation. However, PR campaigns entail a lot more than creating and distributing a simple press release or throwing a fundraiser to generate brand awareness. Businesses that are looking to create successful PR campaigns can easily attract positive media attention, create a positive relationship with the public, and generate more sales. Goals and Limitations When creating a PR campaign, it's important that companies establish the overall goals of the campaign. These goals can be anything from building a positive relationship with the audience, to reaching new audiences or... Read More >

The search marketing industry has always been changing, and keeping on top of all of the different strategies and intricacies of technical search can be difficult for many businesses. However, companies shouldn't be deterred by the complexities of SEO efforts because there are still many benefits that they can get from optimization efforts. Using SEO SEO isn't a standardized practice that has technical oversight or an administrative body. Instead, it's a changing practice that's constantly switching between search engine algorithms, companies, marketers, and others who have turned SEO into a constant sea of activity. There are several elements that companies... Read More >

Brand activism is not always about PR stunts. With the pandemic deeply affecting people’s mental health, consumers want brands to play a more active role in their well-being. Consumers also believe that brands should make a statement about important political and environmental issues. A thorough understanding of the expectations of consumers is now more important than ever. When Ben and Jerry’s was founded in 1978, Jerry Greenfield and Ben Cohen, its co-founders, made activism an intrinsic part of the fabric of the brand. Since then, the brand has been actively campaigning for social causes. From using fairly traded sugar in... Read More >