Category: PR Insights

Developing an effective pr campaign and marketing plan in 6 easy steps December 3 2014

Effective PR Campaigns

Companies that invest in public relations campaigns can have a much easier time reaching the goals of those campaigns if they’re able to make their campaigns as effective as possible. However, that’s not always...

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Simple PR Strategy for Companies

According to reports, the global public relations market is constantly growing year after year, despite the global pandemic’s impact on the industry. One of the main reasons for that is because, through public relations,...

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Dealing With Negative Customer Feedback

Getting negative customer feedback can be a blessing in disguise for many companies. Even though no one wants to receive negative reviews, companies can’t improve their efforts without it. That’s because, for every single...

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Dealing with Positive Customer Reviews

One of the key elements of successful companies is managing customer reviews in the digital era. With the help of feedback, companies can develop an improved sales funnel and buying journey, and that’s true...

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Strategies for Generating Positive Media Coverage

According to studies, over 80% of all public relations professionals believe that storytelling is the core of any meaningful growth for businesses. Despite the number of digital platforms that companies can use, one of...

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Hosting a Successful PR Event

Companies that want to host a public relations event and have that event be effective and successful need to take a few specific steps before the event happens to ensure its success.  Steps like...