The voices behind Everything-PR

Kyle Porter

Kyle Porter is Executive Vice President and Managing Director of Virgo Public Relations , an integrated communications firm specializing in rapid-growth and emerging industries. He brings more than a decade of agency leadership across financial communications, corporate reputation, and emerging-market strategy, having advised on more than 20 IPOs and reverse takeovers with valuations exceeding $1 billion. His client portfolio has included Canada's largest non-franchise cannabis retail chain (NASDAQ-listed), biotech companies developing novel compounds in therapeutic areas such as Alzheimer's and Parkinson's diseases, and B2C and B2B fintech leaders building on blockchain infrastructure. Before Virgo, Kyle served as Chief Executive Officer of CMW Media, the public relations agency he helped scale from start-up to one of the leading firms in biotechnology, B2B technology, DeFi and Web3, blockchain, and the global cannabis industry. As President beginning in 2017, he led a 245% revenue expansion and built out the firm's Digital Marketing division before assuming the CEO role in October 2020. At Virgo, his work spans quantum computing — where he oversaw communications for a $140M+ raise of Quantum Art — Web3 and blockchain (including OpenSea, Genies, and Travelzoo META), cybersecurity firms such as CleanStart, and various AI platforms across B2B and B2C. Kyle has been featured in Forbes, Bloomberg, CNN, CNN Money, and The Guardian, and is a regular voice on the industry conference circuit. He holds a B.S.B.A. in Marketing from Northern Arizona University's W.A. Franke College of Business. As a contributor to Everything-PR, Kyle writes on emerging markets, capital communications, and the categories his network covers most closely.

Patrick Cullinane

Director of Engineering and Middle School Dean

Patrick Cullinane is Director of Engineering and Middle School Dean at The Greene School , an independent Pre-K through 12th grade school in West Palm Beach, Florida. He oversees engineering curriculum, advises faculty on AI implementation, and leads middle school operations. His work focuses on the integration of artificial intelligence across academic disciplines — including required AI use in Digital Design coursework, prompt-engineering instruction in programming courses, and AI-assisted study tools across the humanities. Cullinane is currently completing doctoral research on AI adoption in private K–12 schools — examining how teachers use the technology, how administrations build procedures around it, and how the pace of change is reshaping school operations. Under his direction, Greene School students entered the Presidential AI Challenge with an AI-powered hurricane preparedness application built around public-safety data analysis. The Greene School is among the South Florida private schools responding to the 2026 Florida Private School AI Study published by 5W and HL Real Estate Group by Haute Living. For Everything-PR, Patrick writes on AI integration in private K–12 education — covering schoolwide AI policy, faculty training, curriculum design, prompt-engineering instruction, classroom implementation, and student project work. His perspective is built inside the classroom, not from the consulting deck.

Alex Shvarts

Founder and Chief Technology Officer

Alex Shvarts is the founder of FundKite , one of the fastest-growing alternative funding platforms in the U.S. small business finance market. Since founding the firm in 2015, Shvarts has built FundKite into a fintech operation that has deployed capital to small businesses across the country — operating in the gap left by retreating banks, tightened SBA criteria, and a small business credit market that no longer functions the way it did a decade ago. Recent EPR coverage of the firm documents more than $900 million in capital deployed to over 200,000 small businesses since launch. Before FundKite, Shvarts engineered and sold proprietary technology to the broader fintech industry. His dual background in software architecture and capital markets is the operating thesis of the firm — FundKite is finance-first, but the underwriting, the reconciliation, the merchant monitoring, and increasingly the credit decisioning run on technology Shvarts built. In 2025, Shvarts launched Unbankable with Alex Shvarts , a weekly long-form podcast distributed across Apple Podcasts , Spotify , and the FundKite YouTube channel . The show takes its editorial premise from a single observation: most businesses don't fail because of bad ideas — they fail because they run out of capital. Guests have covered alternative capital strategy, fintech infrastructure, AI tooling for SMBs, lead generation economics inside financial services, and the operational discipline behind compounding growth in funding sales floors. He is a member of the Forbes Technology Council and a regular source for trade and business press on small business funding, merchant cash advance, revenue-based financing, default and charge-off dynamics, AI underwriting, and credit card processor partnerships with Square, Shopify, and Stripe. Recent Op-Eds for Everything-PR The Borrowers Banks No Longer See — On the community bank collapse, the FICO-based decline gate, the 13.8% bank approval rate, the 46% of the American workforce employed by small business, and why the choice is not between alternative funding and bank funding but between alternative funding and no funding. EPR Foundational Coverage The Citation Moat: FundKite, Unbankable, and the Reshaping of Trust in Alternative Business Finance — Everything-PR's foundational analytical piece on FundKite's operating thesis and the AI Communications strategy behind Unbankable . At Everything-PR, Shvarts writes on the structural shifts inside small business capital — what banks no longer see, where the next default cycle is coming from, how AI is reshaping underwriting, why founder-led long-form audio has become brand-trust infrastructure in alternative finance, and why the alternative funding category is now larger and more critical to the U.S. economy than most policymakers realize. Areas of Expertise Small business funding and alternative lending Merchant cash advance and revenue-based financing Fintech underwriting and AI credit decisioning Credit card processor partnerships (Square, Shopify, Stripe) Default, charge-off, and reconciliation dynamics Capital markets for non-bank lenders Founder-led long-form audio as AI-era trust infrastructure Credentials Founder, FundKite (2015–present) Host, Unbankable with Alex Shvarts (2025–present) Member, Forbes Technology Council $900M+ capital deployed to U.S. small businesses Featured in PR Newswire, Forbes, Fintech Newscast, Latka

David A. Steinberg

David A. Steinberg is the Co-Founder, Chairman, and Chief Executive Officer of Zeta Global (NYSE: ZETA), an AI-powered marketing cloud platform serving the world's largest brands. He co-founded Zeta in 2007 with John Sculley — the former CEO of Apple and President of Pepsi — and took the company public on the New York Stock Exchange in June 2021. Zeta has scaled into a multi-billion-dollar enterprise built on proprietary data, identity resolution, and AI-driven precision marketing at the intersection of MarTech and AdTech. Over a 30-plus-year career, Steinberg has founded six companies — two of them unicorns, both of which he took public, and three sold in multi-million-dollar transactions. He previously founded Sterling Cellular and InPhonic, one of the largest online sellers of wireless devices at its peak. He is also Chairman of CAIVIS Investment Corporation and Co-Founder and Executive Chairman of On-Demand Pharmaceuticals. At Everything-PR, Steinberg writes on AI marketing infrastructure, data-driven brand intelligence, generative engine optimization, and how enterprise marketing is being rebuilt around large language models. A graduate of Washington & Jefferson College, he founded the David A. Steinberg Foundation, focused on nutrition and education for disadvantaged children.

Eduard Moraru

Eduard Moraru heads AI growth strategy at 5W AI Communications. A specialist in SEO, GEO, and the creator economy, he architects the systems that get brands discovered — not just by search engines, but by the AI platforms that are reshaping how audiences find information.

Nitsana Darshan-Leitner

Nitsana Darshan-Leitner has recovered more than $200 million from terrorists in court — and secured over $2 billion in judgments against Iran, Syria, North Korea, Hamas, Hezbollah, the Palestinian Authority, and the banks that cleared their money. She is the founder and president of Shurat HaDin — Israel Law Center , the Tel Aviv-based legal organization she founded in 2003 to turn civil litigation into an economic weapon against terror. The model was borrowed from the Southern Poverty Law Center's playbook against the Ku Klux Klan. Today Shurat HaDin operates with a network of more than 600 volunteer attorneys in Israel, the United States, Canada, and Europe. Her landmark cases include a $655 million federal jury verdict against the PLO and the Palestinian Authority in Brooklyn, a $330 million judgment against North Korea, the 2014 federal-jury verdict against Arab Bank for knowingly processing payments to the families of Hamas suicide bombers, civil judgments against the Islamic Republic of Iran and the Syrian Arab Republic for material support of terror, and major actions against Bank of China, BNP Paribas, UBS, and the Lebanese Canadian Bank for processing payments tied to designated foreign terrorist organizations. She has also litigated against Facebook, Twitter, Airbnb, and TikTok on material-support and discrimination theories. Darshan-Leitner is the best-selling co-author of Harpoon: Inside the Covert War Against Terrorism's Money Masters (Hachette, 2017), written with military historian Samuel M. Katz — the inside account of the Mossad task force, established by Meir Dagan, that worked to drain the cash flowing to Hamas, Hezbollah, and al-Qaeda. Harpoon is being adapted into a feature film. She has testified before the United States Congress and the British Parliament, lectured at law schools across the United States, Europe, and Israel, and represented victims of terror in jurisdictions on five continents. She holds an LL.B. from Bar-Ilan University, Faculty of Law, and an MBA from the University of Manchester. She is a recipient of the Moskowitz Prize for Zionism and has been named one of the 50 most influential Jews in the world by The Jerusalem Post . She is a member of the Israeli Bar. At Everything-PR, Darshan-Leitner writes on lawfare, terror finance, corporate liability, reputation under legal scrutiny, and the answer-engine era — the courtrooms, search engines, and AI systems where the modern narrative war is being fought. Her perspective is built inside the courtroom, not from the consulting deck. She also publishes for Olam on the Israeli defense industry, the economic infrastructure of national security, and the cross-border legal architecture of victim advocacy. Recent Op-Eds for Everything-PR The Legal Record Is Not Self-Retrieving — On the structural gap between the public legal record and the retrievable record inside AI engines.

Brian G. Klein

Brian G. Klein is co-founder of Weinstein + Klein , a labor and employment and business law firm serving clients across New York and New Jersey. He built the firm on a contrarian premise — that legal counsel doesn't have to be dull, impersonal, or transactional — and counsels business owners and operators across real estate, medical services, e-commerce, and professional services. His standing among peers is unusual for a litigator: several of his former courtroom adversaries have since become clients. Klein has been recognized in labor and employment law as a New York Super Lawyers "Rising Star" every year from 2017 through 2021, and elevated to the "Super Lawyer" designation from 2022 through 2024. He is admitted to practice in New York and New Jersey and before the U.S. District Courts for the District of New Jersey, the Eastern District of New York, and the Southern District of New York. Beyond his practice, Klein has taught as an Adjunct Professor at the Maurice A. Deane School of Law at Hofstra University , his alma mater, and his commentary has appeared in Eater and the International Business Times . An active member of the New York, New Jersey, and New York City Bar Associations, he contributes to the New York City Bar Association 's Committee on Labor and Employment Law. He holds a J.D. from the Maurice A. Deane School of Law at Hofstra University and a B.A. from the University of Massachusetts, Amherst . As a contributor to Everything-PR, Brian writes on labor and employment law, workplace policy, and the legal dimensions of corporate reputation and crisis. Connect with Brian: LinkedIn | Weinstein + Klein