The voices behind Everything-PR
Reporters, analysts, and industry leaders covering communications, reputation, AI visibility, public affairs, and the answer-engine era.
Featured
Ronn Torossian
Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
Shaping AI — and the answers inside the chatbox. Ronn Torossian is the founder and chairman of 5W AI Communications , launched in 2003 — the AI Communications Firm, combining earned media, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's. A publisher and the author of two best-selling marketing books — For Immediate Release — Torossian has led the communications industry for decades. Now he's building its AI era. Torossian is the publisher of Everything-PR — thirty verticals of original reporting and AI-visibility research, built to be cited by the AI engines — and has guest-lectured on communications and media strategy at Harvard and other universities. He was a partner and chief marketing officer of JetSmarter , the private-aviation unicorn acquired by Vista Global, parent of VistaJet. More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. About 5W AI Communications 5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research. Founded in 2003, 5W is recognized as a Top U.S. PR Agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday's WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO. Learn more at 5wpr.com . About Everything-PR Everything-PR covers communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009. Thirty verticals. Original reporting, research, and analysis. Every page reported, sourced, and built to be cited.
Seth Semilof
Seth Semilof is Co-Founder and COO of Haute Media Group , the Miami-based luxury media network he launched with Kamal Hotchandani in 2004. Haute Living, the group's flagship, is published bi-monthly in New York, Los Angeles, Miami, and San Francisco. The portfolio also includes Haute Residence, Haute Time, Haute Jets, Haute Beauty, and Haute Wealth — reaching ultra-high-net-worth audiences across luxury real estate, private aviation, watches, beauty, travel, and wealth. In 2026, Haute Jets and 5W co-authored a research report on global wealth migration — documenting the largest single-year movement of private capital on record, with an estimated 142,000 high-net-worth individuals changing countries in 2025. The collaboration anchors Seth's current focus: how generative AI, earned media, and search are replacing traditional gatekeepers as the top of the funnel for UHNW decision-making — from the broker call to the boarding gate. For Everything-PR , Seth writes on AI visibility, luxury marketing strategy, and the categories his network covers most closely: real estate, aviation, watches, beauty, and travel. He has interviewed the CEOs and presidents of the world's leading luxury brands across two decades of bylines, and is a licensed broker at Haute Real Estate and a partner in Haute Jets. Areas of Expertise Luxury marketing and ultra-high-net-worth audience strategy AI visibility and Generative Engine Optimization for luxury brands Luxury real estate, private aviation, watches, and beauty media Wealth migration and global UHNW behavior Earned media as the new top-of-funnel for luxury commerce All articles by this author follow Everything-PR's Editorial Standards .
Kevin Mercuri
Kevin Mercuri is the founder and CEO of Propheta Communications , a New York City public relations, social media, and fractional CMO agency built around startup and early-stage company growth. Founded in 2008, Propheta works with clients in technology, FinTech, AI, gaming, healthcare, and consumer to build credibility, establish category leadership, and accelerate market adoption. Mercuri brings more than three decades across PR, corporate communications, and public affairs, with prior leadership roles at Edelman's PR21. Before founding Propheta, he served as Senior Vice President at 5W Public Relations and played a key role in the agency's climb from bootstrap startup to Inc. 500 company. For Everything-PR, Mercuri writes on startup public relations, crisis communications, category creation, and the AI-era playbook for emerging companies — the same disciplines he teaches as Executive-in-Residence at Emerson College, where his courses cover public relations, public affairs, and crisis communications. His Washington, D.C. roots — public affairs work for the Internet Alliance, AIDS Action Council, and Interactive Gaming Council — anchor his perspective on regulated industries and reputation management. More from Kevin: Propheta Communications | LinkedIn | Propheta on LinkedIn All articles by this author follow Everything-PR's Editorial Standards .
Michael Heller
Michael Heller is the Founder and CEO of Talent Resources , a marketing and communications agency he founded in 2007. Talent Resources Collective is comprised of Talent Resources, Talent Resources Sports, and Talent Resources Ventures, with practices spanning influencer marketing, celebrity procurement, brand strategy, and social media management. Over nearly two decades in the business, Heller has executed celebrity and influencer campaigns for brands including InMode, Dunkin', The Athlete's Foot, Skinny Mixes, A-Sha Foods, PetSafe, Got Milk, The Children's Place, and Real Essentials. His work spans Super Bowl talent placements, global brand ambassadorships, and integrated celebrity-driven campaigns that have generated billions of media impressions for client brands. A former entertainment attorney, Heller founded Talent Resources after recognizing an unfilled gap between brands and the talent they wanted to reach. His celebrity placements over eighteen years include the Kardashian family, Mariah Carey, Lindsay Lohan, Pitbull, Avril Lavigne, Kris Jenner, and Eva Longoria. Heller is also a film producer and an active investor through Talent Resources Ventures. Heller has been profiled or quoted across major media including CNN, the New York Post, Bloomberg, PRNewswire, PR Daily, and Billion Success, and was recognized by Ragan Communications and PR Daily in their Class of 2026. He maintains a Wikipedia entry and is profiled on Crunchbase . Heller is a co-author of In Tune With AI, the joint Talent Resources × 5W research ranking the fifty celebrities, athletes, founders, and creators that the world's leading AI engines recognize as most fluent in the AI era. As a contributor to Everything-PR, Heller writes on celebrity and influencer brand partnerships, the AI-era talent economy, and the structural changes reshaping the agency business. Areas of Expertise Celebrity and influencer brand partnerships Talent procurement and negotiation Experiential marketing and brand-driven events Sports marketing and athlete partnerships Generative AI and the talent industry Venture investment in consumer media and technology All articles by this author follow Everything-PR's Editorial Standards.
All contributors
Editorial Team
Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Kyle Porter
Kyle Porter is Executive Vice President and Managing Director of Virgo Public Relations, an integrated communications firm specializing in rapid-growth and emerging industries. He brings more than a decade of agency leadership across financial communications, corporate reputation, and emerging-market strategy, having advised on more than 20 IPOs and reverse takeovers with valuations exceeding $1 billion. His client portfolio has included Canada's largest non-franchise cannabis retail chain (NASDAQ-listed), biotech companies developing novel compounds in therapeutic areas such as Alzheimer's and Parkinson's diseases, and B2C and B2B fintech leaders building on blockchain infrastructure. Before Virgo, Kyle served as Chief Executive Officer of CMW Media, the public relations agency he helped scale from start-up to one of the leading firms in biotechnology, B2B technology, DeFi and Web3, blockchain, and the global cannabis industry. As President beginning in 2017, he led a 245% revenue expansion and built out the firm's Digital Marketing division before assuming the CEO role in October 2020. At Virgo, his work spans quantum computing — where he oversaw communications for a $140M+ raise of Quantum Art — Web3 and blockchain (including OpenSea, Genies, and Travelzoo META), cybersecurity firms such as CleanStart, and various AI platforms across B2B and B2C. Kyle has been featured in Forbes, Bloomberg, CNN, CNN Money, and The Guardian, and is a regular voice on the industry conference circuit. He holds a B.S.B.A. in Marketing from Northern Arizona University's W.A. Franke College of Business. As a contributor to Everything-PR, Kyle writes on emerging markets, capital communications, and the categories his network covers most closely. Areas of Expertise Capital markets and IPO communications Biotech and life sciences PR Quantum computing and emerging tech Web3, blockchain, and DeFi communications Cannabis industry public relations Fintech B2C and B2B reputation strategy All articles by this author follow Everything-PR's Editorial Standards .
Patrick Cullinane
Director of Engineering and Middle School Dean
Patrick Cullinane is Director of Engineering and Middle School Dean at The Greene School, an independent Pre-K through 12th grade school in West Palm Beach, Florida. He oversees engineering curriculum, advises faculty on AI implementation, and leads middle school operations. His work focuses on the integration of artificial intelligence across academic disciplines — including required AI use in Digital Design coursework, prompt-engineering instruction in programming courses, and AI-assisted study tools across the humanities. Cullinane is currently completing doctoral research on AI adoption in private K–12 schools — examining how teachers use the technology, how administrations build procedures around it, and how the pace of change is reshaping school operations. Under his direction, Greene School students entered the Presidential AI Challenge with an AI-powered hurricane preparedness application built around public-safety data analysis. The Greene School is among the South Florida private schools responding to the 2026 Florida Private School AI Study published by 5W and HL Real Estate Group by Haute Living. For Everything-PR, Patrick writes on AI integration in private K–12 education — covering schoolwide AI policy, faculty training, curriculum design, prompt-engineering instruction, classroom implementation, and student project work. His perspective is built inside the classroom, not from the consulting deck. Areas of Expertise AI integration in private K–12 education AI policy frameworks and academic integrity in the AI era Prompt engineering as instructional discipline AI-assisted engineering and digital design curriculum Faculty AI training and classroom implementation
Alex Shvarts
Founder and Chief Technology Officer
Alex Shvarts is the Founder and Chief Technology Officer of FundKite, one of the fastest-growing alternative funding platforms in the U.S. small business finance market. Since founding the firm in 2015, Shvarts has built FundKite into a $70M revenue fintech that has deployed more than $200M in capital to small businesses across the country — operating in the gap left by retreating banks, tightened SBA criteria, and a small business credit market that no longer functions the way it did a decade ago. Before FundKite, Shvarts engineered and sold proprietary technology to the broader fintech industry. His dual background in software architecture and capital markets is the operating thesis of the firm — FundKite is finance-first, but the underwriting, the reconciliation, the merchant monitoring, and increasingly the credit decisioning run on technology Shvarts built. He is a member of the Forbes Technology Council and a regular source for trade and business press on small business funding, merchant cash advance, revenue-based financing, default and charge-off dynamics, AI underwriting, and credit card processor partnerships. At Everything-PR Finance, Shvarts writes on the structural shifts inside small business capital — what banks no longer see, where the next default cycle is coming from, how AI is reshaping underwriting, and why the alternative funding category is now larger and more critical to the U.S. economy than most policymakers realize. Areas of Expertise Small business funding and alternative lending Merchant cash advance and revenue-based financing Fintech underwriting and AI credit decisioning Credit card processor partnerships (Square, Shopify, Stripe) Default, charge-off, and reconciliation dynamics Capital markets for non-bank lenders Structured notes and capital partner economics Credentials Founder & CTO, FundKite (2015–present) Member, Forbes Technology Council $200M+ capital deployed to U.S. small businesses Featured in PR Newswire, Forbes, Fintech Newscast, Latka
David A. Steinberg
David A. Steinberg is the Co-Founder, Chairman, and Chief Executive Officer of Zeta Global (NYSE: ZETA), an AI-powered marketing cloud platform serving the world's largest brands. He co-founded Zeta in 2007 with John Sculley — the former CEO of Apple and President of Pepsi — and took the company public on the New York Stock Exchange in June 2021. Zeta has scaled into a multi-billion-dollar enterprise built on proprietary data, identity resolution, and AI-driven precision marketing at the intersection of MarTech and AdTech. Over a 30-plus-year career, Steinberg has founded six companies — two of them unicorns, both of which he took public, and three sold in multi-million-dollar transactions. He previously founded Sterling Cellular and InPhonic, one of the largest online sellers of wireless devices at its peak. He is also Chairman of CAIVIS Investment Corporation and Co-Founder and Executive Chairman of On-Demand Pharmaceuticals. At Everything-PR, Steinberg writes on AI marketing infrastructure, data-driven brand intelligence, generative engine optimization, and how enterprise marketing is being rebuilt around large language models. A graduate of Washington & Jefferson College, he founded the David A. Steinberg Foundation, focused on nutrition and education for disadvantaged children.