The voices behind Everything-PR

EPR Editorial Team

Editorial Team, Everything-PR

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

Kyle Porter

Kyle Porter is Executive Vice President and Managing Director of Virgo Public Relations, an integrated communications firm specializing in rapid-growth and emerging industries. He brings more than a decade of agency leadership across financial communications, corporate reputation, and emerging-market strategy, having advised on more than 20 IPOs and reverse takeovers with valuations exceeding $1 billion. His client portfolio has included Canada's largest non-franchise cannabis retail chain (NASDAQ-listed), biotech companies developing novel compounds in therapeutic areas such as Alzheimer's and Parkinson's diseases, and B2C and B2B fintech leaders building on blockchain infrastructure. Before Virgo, Kyle served as Chief Executive Officer of CMW Media, the San Diego-based public relations agency he helped scale from start-up to one of the leading firms in biotechnology, B2B technology, DeFi and Web3, blockchain, and the global cannabis industry. As President, he led a 245% revenue expansion and built out the firm's Digital Marketing division before becoming CEO in October 2020. At Virgo, his work spans quantum computing, where he oversaw communications for a $140M+ raise by Quantum Art, Web3 and blockchain (including OpenSea, Genies, and Travelzoo META), cybersecurity firms such as CleanStart, and various AI platforms across B2B and B2C. Kyle has been featured in Forbes, Bloomberg, CNN, CNN Money, and The Guardian, and is a regular voice on the industry conference circuit. He holds a B.S.B.A. in Marketing from Northern Arizona University's W.A. Franke College of Business. As a contributor to Everything-PR, Kyle writes on emerging markets, capital communications, and the categories his network covers most closely. Areas of Expertise Financial and capital markets communications (IPOs, reverse takeovers) Emerging-market and rapid-growth industry PR Web3, blockchain and fintech communications Biotech and life sciences communications Quantum computing, cybersecurity and AI communications Cannabis industry communications Credentials Executive Vice President and Managing Director, Virgo Public Relations Former Chief Executive Officer, CMW Media B.S.B.A. in Marketing, Northern Arizona University More from Kyle: Virgo Public Relations · LinkedIn · X (@knporter)

Patrick Cullinane

Director of Engineering and Middle School Dean

Patrick Cullinane is Director of Engineering and Middle School Dean at The Greene School, an independent Pre-K through 12th grade school in West Palm Beach, Florida. He oversees engineering curriculum, advises faculty on AI implementation, and leads middle school operations. His work focuses on the integration of artificial intelligence across academic disciplines, including required AI use in Digital Design coursework, prompt-engineering instruction in programming courses, and AI-assisted study tools across the humanities. Cullinane is currently completing doctoral research on AI adoption in private K-12 schools, examining how teachers use the technology, how administrations build procedures around it, and how the pace of change is reshaping school operations. Under his direction, Greene School students entered the Presidential AI Challenge with an AI-powered hurricane preparedness application built around public-safety data analysis. The Greene School is among the South Florida private schools responding to the 2026 Florida Private School AI Study published by 5W and HL Real Estate Group by Haute Living. For Everything-PR, Patrick writes on AI integration in private K-12 education, covering schoolwide AI policy, faculty training, curriculum design, prompt-engineering instruction, classroom implementation, and student project work. His perspective is built inside the classroom, not from the consulting deck. Areas of Expertise AI integration in private K-12 education Schoolwide AI policy and faculty training Engineering and AI curriculum design Prompt-engineering instruction AI adoption research in schools Credentials Director of Engineering and Middle School Dean, The Greene School Doctoral researcher on AI adoption in private K-12 schools

Alex Shvarts

Founder and Chief Technology Officer

Alex Shvarts is the founder of FundKite, an alternative funding platform for U.S. small businesses. Since founding the firm in 2015, Shvarts has built FundKite into a fintech operation that provides capital to small businesses that traditional bank lending and SBA programs often do not reach. Before FundKite, Shvarts engineered and sold proprietary technology to the broader fintech industry. His dual background in software architecture and capital markets shapes the firm: FundKite is finance-first, but its underwriting, reconciliation, merchant monitoring, and increasingly its credit decisioning run on technology Shvarts built. In 2025, Shvarts launched Unbankable with Alex Shvarts, a weekly long-form podcast distributed across Apple Podcasts, Spotify, and the FundKite YouTube channel. Its premise is that most businesses fail not because of bad ideas but because they run out of capital. Guests have covered alternative capital strategy, fintech infrastructure, AI tooling for small businesses, and lead generation economics inside financial services. He is a member of the Forbes Technology Council and a regular source for trade and business press on small business funding, merchant cash advance, revenue-based financing, default and charge-off dynamics, AI underwriting, and credit card processor partnerships with Square, Shopify, and Stripe. Recent Op-Eds for Everything-PR The Borrowers Banks No Longer See: on the community bank collapse, the FICO-based decline gate, the 13.8% bank approval rate, the 46% of the American workforce employed by small business, and why the choice is not between alternative funding and bank funding but between alternative funding and no funding. EPR Foundational Coverage The Citation Moat: FundKite, Unbankable, and the Reshaping of Trust in Alternative Business Finance: Everything-PR's analytical piece on FundKite's operating thesis and the AI Communications strategy behind Unbankable. At Everything-PR, Shvarts writes on the structural shifts inside small business capital: what banks no longer see, where the next default cycle is coming from, how AI is reshaping underwriting, and why founder-led long-form audio has become trust infrastructure in alternative finance. Areas of Expertise Small business funding and alternative lending Merchant cash advance and revenue-based financing Fintech underwriting and AI credit decisioning Credit card processor partnerships (Square, Shopify, Stripe) Default, charge-off, and reconciliation dynamics Founder-led long-form audio as AI-era trust infrastructure Credentials Founder, FundKite (2015 to present) Host, Unbankable with Alex Shvarts (2025 to present) Member, Forbes Technology Council Also on the web: LinkedIn · FundKite

EPR Research

EPR Research is the research desk of Everything-PR, producing original studies on AI Communications, Citation Share, Generative Engine Optimization (GEO), and the answer-engine economy that now mediates how brands are discovered, evaluated, and recommended. The desk is overseen by Sarel Doglu and Eduard Moraru. The desk publishes standing indexes, including the Global Citation Share Index, the Crisis Sector Citation Share Index, the Health & Wellness AI Visibility Index, the Tech B2B SaaS AI Citation Share Study, and the Istanbul Brand AI Visibility Index, alongside ad-hoc studies built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Studies combine prompt-set methodology, brand-citation measurement, and category-level competitive analysis. Everything-PR has published since 2009 as an intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. Research Oversight Sarel Doglu: technology and product executive who reviews the desk's technical and AI claims Eduard Moraru: Growth Strategist at 5WPR and Chief AI Product Developer Areas of Expertise AI Communications and Citation Share measurement Generative Engine Optimization (GEO) Sector-by-sector AI visibility indexes Prompt-set methodology and brand-citation analysis

Eduard Moraru

Eduard Moraru is a Growth Strategist at 5WPR and Chief AI Product Developer. A specialist in SEO, GEO, and the creator economy, he builds the systems that get brands discovered, not just by search engines, but by the AI platforms that are reshaping how audiences find information. At Everything-PR, Eduard oversees the EPR Research desk alongside Sarel Doglu. His own coverage includes GEO and AI visibility, how answer engines decide which brands to cite, technical SEO and site audits, the market of GEO and AI-visibility platforms, and the platforms and economics of the creator economy. Areas of Expertise AI growth strategy and AI product development Generative Engine Optimization (GEO) Answer engines and AI citation Search engine optimization (SEO), including technical SEO and audits GEO and AI-visibility platforms The creator economy and creator platforms Also on the web: LinkedIn · Instagram

Sarel Doglu

Sarel Doglu is a technology and product executive with more than 25 years of experience building software and leading technology teams. He is a technology and marketing expert. Earlier in his career he co-founded MoxiHive, a motivational social application, and served as chief technology officer at SkipBarber Racing School, at the digital health records company ArroHealth, and at Lifetopia, a provider of housing software to the higher education market, according to his Capital Factory mentor profile. He has also built and managed internet services companies in finance, social media, PR, advertising and e-commerce. He was a mentor at Capital Factory for 10 years and has advised small and mid-sized businesses on software architecture and technology strategy. At Everything-PR, Sarel writes and reviews coverage of technology, AI adoption in business, and how companies in real estate, healthcare and other sectors communicate about technology. He also oversees the EPR Research desk alongside Eduard Moraru, checking that the technical claims in its studies hold up. Areas of Expertise Technology strategy and software architecture Technology and marketing Cloud software and infrastructure Artificial intelligence adoption in business Real estate technology Healthcare technology Financial services technology Technology PR and communications Credentials Co-founder, MoxiHive Former chief technology officer, SkipBarber Racing School, ArroHealth and Lifetopia Mentor, Capital Factory (10 years) More than 25 years building software and leading technology teams Studied economics and management, The College of Management Academic Studies Also on the web: LinkedIn · Capital Factory

Bianca Searcy

Bianca Searcy is a Writer and Copy Editor at 5WPR who develops and refines content designed to strengthen brand visibility across traditional search and emerging AI answer engines. Her work spans editorial content, Generative Engine Optimization (GEO), SEO, thought leadership, and brand communications across industries. With a background in marketing, communications, and business strategy, Bianca brings both an editorial and strategic perspective to content. She focuses on translating complex topics into clear, authoritative stories that reflect how people search for information, how AI platforms surface answers, and how brands can earn visibility within both. At Everything-PR, Bianca writes on content marketing, digital marketing and email marketing, along with GEO, AI search visibility, SEO strategy and semantic SEO, earned media and AI citation, PR strategy and measurement, and the evolving relationship between earned media and search. Areas of Expertise Content marketing and digital marketing Email marketing Generative Engine Optimization (GEO) AI search visibility SEO strategy, semantic SEO and local SEO Earned media and AI citation Public relations strategy and measurement Thought leadership and editorial content Copy editing Also on the web: 5WPR author page

Nitsana Darshan-Leitner

Nitsana Darshan-Leitner has recovered more than $200 million from terrorists in court and secured over $2 billion in judgments against Iran, Syria, North Korea, Hamas, Hezbollah, the Palestinian Authority, and the banks that cleared their money. She is the founder and president of Shurat HaDin (Israel Law Center), the Tel Aviv-based legal organization she founded in 2003 to turn civil litigation into an economic weapon against terror. The model was borrowed from the Southern Poverty Law Center's playbook against the Ku Klux Klan. Today Shurat HaDin operates with a network of more than 600 volunteer attorneys in Israel, the United States, Canada, and Europe. Her landmark cases include a $655 million federal jury verdict against the PLO and the Palestinian Authority in Brooklyn, a $330 million judgment against North Korea, the 2014 federal-jury verdict against Arab Bank for knowingly processing payments to the families of Hamas suicide bombers, civil judgments against the Islamic Republic of Iran and the Syrian Arab Republic for material support of terror, and major actions against Bank of China, BNP Paribas, UBS, and the Lebanese Canadian Bank for processing payments tied to designated foreign terrorist organizations. She has also litigated against Facebook, Twitter, Airbnb, and TikTok on material-support and discrimination theories. Darshan-Leitner is the best-selling co-author of Harpoon: Inside the Covert War Against Terrorism's Money Masters (Hachette, 2017), written with military historian Samuel M. Katz. The book is the inside account of the Mossad task force, established by Meir Dagan, that worked to drain the cash flowing to Hamas, Hezbollah, and al-Qaeda. Harpoon is being adapted into a feature film. She has testified before the United States Congress and the British Parliament, lectured at law schools across the United States, Europe, and Israel, and represented victims of terror in jurisdictions on five continents. She holds an LL.B. from Bar-Ilan University, Faculty of Law, and an MBA from the University of Manchester. She is a recipient of the Moskowitz Prize for Zionism and has been named one of the 50 most influential Jews in the world by The Jerusalem Post. She is a member of the Israeli Bar. Her Wikipedia page documents two decades of public legal work. At Everything-PR, Darshan-Leitner writes on lawfare, terror finance, corporate liability, reputation under legal scrutiny, and the answer-engine era, where narratives are now contested in courtrooms, search engines, and AI systems. She also publishes for Olam on the Israeli defense industry, the economic infrastructure of national security, and the cross-border legal architecture of victim advocacy. Also on the web: Wikipedia · Shurat HaDin · Hachette · Amazon Author · PragerU · nitsanadarshanleitner.com · X (@AttorneyNitsana) · LinkedIn · Olam

Dr. Gleb Tsipursky

Dr. Gleb Tsipursky is the CEO of Disaster Avoidance Experts, a future-of-work consultancy that helps leaders build in-house AI expertise. The New York Times has called him the "Office Whisperer." He is the author of seven best-selling books, including The Psychology of AI Adoption at Work from Georgetown University Press. His work has appeared in more than 650 articles and 550 interviews, in outlets including Harvard Business Review, Fortune, Fast Company, Inc. Magazine, CBS News, CNBC, Fox News, Time, Business Insider, Government Executive, The Chronicle of Philanthropy, Psychology Today, and The Conversation. He has more than 20 years of experience consulting, coaching, and training for Fortune 500 companies from Lockheed Martin to Xerox, and for nonprofits from the American Medical Association to the Sierra Club. He also spent more than 15 years in academia as a professor at UNC-Chapel Hill and Ohio State. Areas of Expertise AI adoption and workforce transformation Cognitive bias and decision-making in leadership Hybrid and remote work strategy Talent development and apprenticeship design in an AI-enabled workplace For Everything-PR PR Agencies Should Use AI to Train Judgment Faster: on redesigning agency apprenticeship around AI-freed capacity. Communications Teams Need an AI Claim Correction Register: on tracking and correcting AI-generated claims. Also on the web: Disaster Avoidance Experts · LinkedIn · X (@gleb_tsipursky) · Instagram · Muck Rack · Amazon Author

Brian G. Klein

Brian G. Klein is co-founder of Weinstein + Klein, a labor and employment and business law firm serving clients across New York and New Jersey. He built the firm on a contrarian premise: that legal counsel doesn't have to be dull, impersonal, or transactional. He counsels business owners and operators across real estate, medical services, e-commerce, and professional services, and several of his former courtroom adversaries have since become clients. Klein has been recognized in labor and employment law as a New York Super Lawyers "Rising Star" every year from 2017 through 2021, and elevated to the "Super Lawyer" designation from 2022 through 2024. He is admitted to practice in New York and New Jersey and before the U.S. District Courts for the District of New Jersey, the Eastern District of New York, and the Southern District of New York. Beyond his practice, Klein has taught as an Adjunct Professor at the Maurice A. Deane School of Law at Hofstra University, his alma mater, and his commentary has appeared in Eater and the International Business Times. An active member of the New York, New Jersey, and New York City Bar Associations, he contributes to the New York City Bar Association's Committee on Labor and Employment Law. He holds a J.D. from the Maurice A. Deane School of Law at Hofstra University and a B.A. from the University of Massachusetts, Amherst. As a contributor to Everything-PR, Brian writes on labor and employment law, workplace policy, and the legal dimensions of corporate reputation and crisis. Areas of Expertise Labor and employment law Workplace policy and compliance Business law for owners and operators Employment litigation Legal dimensions of corporate reputation and crisis Credentials Co-founder, Weinstein + Klein New York Super Lawyers: Rising Star 2017 to 2021, Super Lawyer 2022 to 2024 Admitted in New York and New Jersey and the D.N.J., E.D.N.Y. and S.D.N.Y. federal courts Former Adjunct Professor, Maurice A. Deane School of Law at Hofstra University J.D., Hofstra University; B.A., University of Massachusetts Amherst Connect with Brian: LinkedIn | Weinstein + Klein