Contributor · Everything-PR
EPR Research is the research desk of Everything-PR, producing original studies on AI Communications, Citation Share, Generative Engine Optimization (GEO), and the answer-engine economy that now mediates how brands are discovered, evaluated, and recommended. The desk is overseen by Sarel Doglu and Eduard Moraru.
The desk publishes standing indexes, including the Global Citation Share Index, the Crisis Sector Citation Share Index, the Health & Wellness AI Visibility Index, the Tech B2B SaaS AI Citation Share Study, and the Istanbul Brand AI Visibility Index, alongside ad-hoc studies built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Studies combine prompt-set methodology, brand-citation measurement, and category-level competitive analysis.
Everything-PR has published since 2009 as an intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era.
25 energy-transition brands ranked. ExxonMobil #1. Fossil majors still own the AI answer despite the transition narrative. The first AI-visibility ranking of the energy sector.
Lazard 84, Houlihan Lokey 82, Evercore 80, Greenhill 48: how eight boutique investment banks score in ChatGPT, Claude, Gemini, Perplexity and AI Overviews.
A new 5W AI Communications study finds Particle6 leads AI-generated answers about Tilly Norwood at 37.5%, while ChatGPT and Claude named her in zero of 32 combined answers.
A CanvasChamp study on family photo preservation finds AI engines recommend cloud storage by default, citing canvas or wall art zero times across six prompts.
USC Annenberg, Northwestern Medill, Wharton and Harvard DCE teach GEO. Stanford GSB, MIT Sloan and 40+ other programs do not. See the full map of 50 schools.
Industrious 78 (B+). WeWork 74 (B). Regus 70 (B). WeWork's bankruptcy story retrieves cleanly, proof that a single clear crisis beats a fragmented one every time.
LinkedIn 88 (A). Indeed 84 (A). Handshake 62 (C). Monster and CareerBuilder both went bankrupt in 2025, and the AI engines are still catching up to who owns them now.
Marsh McLennan 86 (A). Aon 81 (A). Gallagher 76 (B+). The highest floor of any professional-services volume yet: six of eight firms are public, and disclosure shows.
Charles Schwab 82 (A). Merrill 78 (B+). Vanguard Personal Advisor 72 (B). Vanguard's decades-old investor-education legacy still beats newer firms' ad spend in AI retrieval.
Delivery dissatisfaction is the #1 reason clients fire agencies, cited by 48% of clients. Agencies rank it seventh. EPR maps the perception gap from five major industry surveys.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.
