
Daniel Yankelovich: Public Opinion Research Pioneer
Daniel Yankelovich (1924-2017), founder of Yankelovich, Skelly and White, co-founder of Public Agenda with Cyrus Vance, and author of Coming to Public Judgment. EPR In Memoriam canonical record.

Daniel Yankelovich (1924-2017), founder of Yankelovich, Skelly and White, co-founder of Public Agenda with Cyrus Vance, and author of Coming to Public Judgment. EPR In Memoriam canonical record.

Chester Burger (1921-2011), CBS News pioneer, founder of Chester Burger and Company, and the practitioner known throughout the field as the counselor's counselor. EPR In Memoriam canonical record.

Tom Harris (1931-2014), co-founder of Golin/Harris, coiner of Marketing Public Relations (MPR), and author of the foundational MPR textbook. EPR In Memoriam canonical record.

Patrick Jackson (1934-2001), co-founder of Jackson Jackson and Wagner, PRSA national president 1980, principal architect of the modern PRSA Code of Ethics. EPR In Memoriam canonical record.

Denny Griswold (1908-2001), founder and editor of PR News in 1944, the first weekly trade publication covering public relations. EPR In Memoriam canonical record.

Philip Lesly (1918-1997), author of Lesly's Handbook of Public Relations, the field's second foundational textbook, founder of Philip Lesly Company, and the practitioner who built the reference shelf of modern American PR practice.

William Ruder (1921-2011) co-founded Ruder Finn in 1948 and served as Assistant Secretary of Commerce under President John F. Kennedy from 1961 to 1963.

David Finn (1921-2021) co-founded Ruder Finn with William Ruder in 1948 on a shared thousand dollars. He served as chairman for 73 years, wrote 30-plus books, and lived to 100. Family succession to CEO Kathy Bloomgarden. The EPR In Memoriam canonical record.

Doris Fleischman (1891-1980) co-founded Edward L. Bernays, Counsel on Public Relations, and was his full business partner for 43 years. First married American woman to hold a US passport in her maiden name. EPR In Memoriam.

Betsy Plank (1924-2010), first woman to head a major PR agency division (Daniel J. Edelman), first female president of PRSA, and namesake of the Plank Center at the University of Alabama.