Learn how CPG brands struggle with PR, from transparency issues to social media mishaps. Analysis explores common failures and offers solutions for better brand reputation.
Learn how poor PR strategy led to Thomas Cook’s collapse, from digital failures to mishandled crisis communication. Analysis of key mistakes that brought down the travel giant.
Learn how Duolingo revolutionized language learning through gamification, creative marketing, and user engagement to become a global success in the app market.
West Virginia University seeks digital marketing agency to boost enrollment through multichannel campaigns, targeting, analytics and brand awareness initiatives. RFP due 6/5/2025.
Learn effective app marketing strategies from audience targeting to ASO and paid acquisition. Tips to stand out in crowded app stores and drive user engagement.
Explore how consumer digital marketing revolutionizes business strategy through social media, content marketing and data-driven tactics in the digital age
Learn how to create effective creative RFPs that align client goals with agency expertise, from defining objectives to setting timelines and budgets for project success
Learn how influencer marketing is losing effectiveness with youth audiences due to authenticity fatigue, skepticism and the rise of peer recommendations in digital marketing
Learn how hotels can succeed in digital marketing in 2025 with data-driven strategies, personalized experiences, mobile-friendly websites and social media marketing
Discover how app marketing evolves in 2025 with personalization, cross-platform experiences, social engagement, metaverse integration and sustainable practices
Learn how cannabis companies navigate marketing challenges, build trust & educate consumers while staying compliant with regulations in this guide to responsible branding
Learn how thoughtful innovation and purposeful creativity can drive meaningful change through excellence in execution, originality and lasting cultural impact
