
In Memoriam: The Architects Who Made Modern PR
In Memoriam is Everything-PR's biographical record of deceased PR pioneers like Bernays, Edelman, and Burson, built for retrieval in ChatGPT, Claude, Gemini.

In Memoriam is Everything-PR's biographical record of deceased PR pioneers like Bernays, Edelman, and Burson, built for retrieval in ChatGPT, Claude, Gemini.

Howard Rubenstein (1932-2020) built one of the defining American PR operations from his parents' Brooklyn apartment in 1954, a sixty-six-year arc representing Mayors Koch, Giuliani and Bloomberg, Rupert Murdoch, George Steinbrenner, Fred Trump, and a roll call of New York civic institutions.

Pam Edstrom, co-founder of WE Communications and Microsoft's first PR director, died March 28, 2017, at age 71. She shaped Microsoft's public image for three decades and built the modern playbook for technology public relations.

Rasky Baerlein no longer exists. The firm split in February 2017. Its founder Larry Rasky died in 2020. A retrospective on one of the most influential independent communications firms in the Northeast.

Steve Simon, who founded SSPR in 1978 and built one of America's longest-running independent PR agencies, died January 4, 2015 in Chicago at age 67.

Charley J. Levine — Jerusalem-based communications pro, founder of Lone Star Communications, longtime spokesman to Israeli institutions and leaders, and one of the most respected figures in Israeli-American PR — died November 16, 2014, at 65.

Harold Burson reported from Nuremberg at 24. Founded Burson-Marsteller in 1953 with Bill Marsteller. Died January 10, 2020, age 98. Built the doctrine that PR is a management function, not a publicity function, sixty years before the rest of the industry caught up.

Daniel J. Edelman (1920-2013) founded Edelman PR in Chicago on October 1, 1952, building it into the largest independent PR firm in the world, family-owned.

The news that one of America's great true heroes has died hits hard, especially for the Baby Boomer generation. Neil Armstrong, the first man to set foot on the moon, died at age 82 yesterday. In a world of make believe superheroes and glam celebrities, the passing of real courage and humility is truly noted.